Katie Grant Email & Phone Number

Madison, Wi, Us

Madison, Wi, Us

Madison, Wi, Us

- Supervise and direct staff within high-velocity Office of Communications including daily assignment planning and coaching as well as hiring, discipline and dismissals for a variety of positions from web managers, graphic design and public affairs to video and magazine production- Motivate staff to provide service excellence via social media community engagement and media inquiries- Onboard and mentor new public information officer team remotely, spearheading all aspects of training while setting up framework and resources for their success- Pioneer shifting marketing efforts in-house, including media buying, planning and execution of advertising projects to elevate results and improve targeting- Establish systems to streamline processes including content submissions and requests for assistance from other divisions to ensure staff are informed on initiatives and to reduce redundancies and scale communications efforts- Organize and lead the execution of communication strategy, planning and content creation across all social media platforms, website and beyond- Lead team’s emergency response through Wisconsin’s wildfire season, in addition to guiding crisis responses to various emergency scenarios via social media- Support Communications Director and collaborate with heads of all divisions to establish policies, and advise and act on social feedback; seamlessly stepping into director role to ensure continuity of communications operations in her absence

Madison, Wi, Us

Madison, Wi, Us

- Managed all social media platforms for the agency including writing and editing content, creating social media policy and best practices and analyzing new communications platforms and trends- Produced, hosted and edited the department podcast — Wild Wisconsin - Off The Record — seeing through every aspect of each episode from idea to production to publishing and marketing- Provided service excellence to the public via social media engagement to answer questions and funnel feedback - Consulted with division communications staff to educate on social media best practices, social media strategy, marketing campaigns and more to ensure quality and efficiency of communications- Assisted in new employee hiring, on-boarding, and training for social media and public affairs staff- Managed and coordinated daily and one-off projects among multiple staff members to ensure proper staff coverage as well as efficient project completion including: re-design of Outdoor Report, re-launch of department podcast and implementation of office-wide communications calendar

· Planned and implemented marketing strategy increasing organic following by 60% in 3 months· Created paid ads to reach over 20,000 weekly with a cost lower than $2 per 1,000 reached· Composed and proofed all media and collateral

Austin, Tx, Us

· Manage all in-store and out-of store events for Wisconsin stores to increase traffic and sales, develop in-store theater and improve the customer experience· Provide leadership and participate in the development, execution and analysis of regional and global marketing initiatives such as public relations, promotions that involve negotiations with third-party marketing partners, sponsorships and community relations· Write copy for and manage Instagram, store websites and Eventbrite content related to store sales, events, community support days and sponsorships· Create strong working relationships with and communicate with multiple store leadership teams as well as Executive Coordinators of Operations to develop marketing strategies for events, areas of concern, and more

Madison, Wi, Us

· Generated content calendar monthly for social media content and website updates· Produced bi-weekly newsletter reaching over 18,000 with average open rates over 30% and click rates over 35%· Coordinated and executed paid digital promotions to create brand awareness and increase attendance at in-store and external promotional events· Shared copywriting responsibilities for all print and digital collateral and press releases to ensure consistent messaging and impeccable quality· Created video content from script to filming to editing for website and social media use· Monitored, analyzed and reported on the impact of social media strategy· Organized and managed a team of 7 during Brat Fest for social media and website content leading up to and during event—reaching over 2 million during 4-day event

· Created written, graphic and video content for blog, social media and online courses· Educated health coaches to implement marketing strategies to promote business growth· Recorded, edited and published The Wellness Magic Makers Podcast (iTunes New & Noteworthy List)

Madison, Wi, Us

• Supervised a team of five Supply Chain Managers, fostering growth in their customer service and supply chain management skills including training, on-boarding, discipline and termination• Produced a team with every member regularly exceeding standards in sales and first call resolution• Oversaw the day-to-day operations of a distributor warehouse processing over 2,500 orders monthly• Analyzed order issues as the go-between for customers and the warehouses to find the best resolution for customers and prevent further errors from the warehouse

• Actively problem solved to assist customers both in person and over the phone• Led co-workers in the creation and execution of daily task lists when managers and supervisors were unavailable• Assessed and adjusted merchandise appropriately to drive sales; initiated policy changes in Intimates leading to growth from 15% under the company average to 20% over that average

Milwaukee, Wi, Us

• Formulated and carried out daily lesson plans for an Immigrant/Refugee ESL 1 class

Beaverton, Or, Us

• Processed all product in preparation for placement on the sales floor• Replenished the floor with backstocked product

San Francisco, Ca, Us

• Promoted the brand and credit card by assisting customers and at cash wrap• Suggested additional items to increase sales

Language And Hispanic Studies, Spanish

Education record

Bachelor'S Degree, Consumer Merchandising/Retailing Management

Bachelor'S Degree, Public Relations/Image Management