Katie Macisaac Email & Phone Number

Atlanta, GA, US

Atlanta, Georgia, United States

• Supervise a team of Digital Solutions Consultants to ensure Sales objectives of AnalyticsIQ’s digital ecosystem are met by establishing job expectations and monitoring team activities across clients and partners
• Account management services of existing digital partners including communicating the release of new data verticals, addressing the steps AnalyticsIQ has taken for evolving data privacy laws, and corresponding with.
• Conduct AnalyticsIQ overview calls for potential digital clients by sharing data methodology, unique differentiators, audience verticals and supplemental marketing collateral
• Field agency custom data requests and propose solutions to the CSO for optimal campaign reach
• Manage team on quarterly net new segment creations, audience pricing strategies, and optimization of the online portfolio per DMP
• Accompany the VP of Digital Partnerships on select travel and conference engagements

Atlanta, Georgia, United States

• Managed quarterly digital product descriptions, onboarding, and successful publication of AnalyticsIQ’s proprietary data portfolio of 250mm individuals on over a dozen large data management platforms
• Executed data activation and campaign performance services on behalf of AnalyticsIQ’s clients
• Established new taxonomy workflows and data criteria documentation of proprietary business and consumer products to standardize AnalyticsIQ’s digital offering
• Communicated with Engineering, Product, Solutions, and Marketing to compile the quarterly digital segment build plan, facilitated quarterly data file deliveries based on DMP requirements, and expedited partner.
• Coordinated with external account managers to suggest B2B, B2C, and B2B2C linkage audience recommendations for marketing initiatives and implemented verbiage or pricing changes of published data

Atlanta, Georgia, United States

• Managed collateral requirements for public fund depositors and repurchase agreements valued at $2 Billion
• Reconciled loans pledged to FRB/FHLB to improve available borrowing capacity from contingency funding sources
• Monitored liquidity levels to predict short-term funding requirements for inclusion in daily report to CEO & CFO
• Created quarterly reports for Investor Relations, Board of Directors, Management ALCO, and relatedsubcommittees
• Collaborated with Safekeeping Department to compose monthly bond portfolio reconciliation
• Tracked loan and deposit inflow/outflow by bank region

Atlanta, Georgia, United States

• Utilized Marketo, Salesforce, and UserIQ applications for outreach endeavors during the 12 week internship
• Built, reviewed, and activated several revenue generating campaigns for the sales and marketing department
• Shadowed manager on all meetings and calls with vendors and customers
• Contributed in weekly meetings with the team to discuss tasks and accomplishments for the week