Katie Malott Email and Phone Number

• Responsible for all paid campaigns from idea conception and presentation, keyword and competitive research, advert development, monitoring and optimizations, measurement and reporting.• Partnered in the company website reconstruction by setting up all plugins and technical aspects to the site; Corresponded with server developers to decrease site speed, and customized all CSS and HTML on the site.• Responsible for creating all landing pages for paid campaigns and affiliate programs using Unbounce. • Assisted in forecasting marketing spend and working with leadership to ensure we meet our company goals.• Led meetings with development teams to implement the needs of the marketing team. Since starting at aha insurance I have contributed to our reaching the following goals:• Decreasing the CPC by 56.34%, which is 31.40% below the industry average• Increasing the CTR by 26.49%, which is 70.1% above the industry average• Increasing paid sessions to the site by 432.64%• Increasing conversions by 180.12%, while decreasing the CPA by 60.44%• Decreased site speed from 7.21s to 3.34s

• Management of various PPC campaigns ($500-$70,000+), including idea conception and presentation, keyword and competitive research, advert development, account and campaign set up, monitoring and optimizations, measurement and reporting• SEO implementation, including site audits, recommendation presentation, project management, execution and measurement• Creation and design of content, including landing pages, infographics, and advertisements• Design and completion of marketing automation campaigns, including landing page and email creation, list and tag management, automation design and testing, software integrations, scheduling and reporting• Project lead on various accounts, responsible for communications, project management, delegation and issue resolution• Designing and implementing highly converting sites on both WordPress, Shopify, and Magento• Implemented multiple social campaigns that resulted in a $0.0003 CPC• Manage multiple email platforms including Active Campaign, Zoho, Microsoft Dymanics, and Mailchimp

Responsible for handling employees, completing deposits, creating and posting the crew schedule and managing new product launches and events. I am also involved with weekly meetings to discuss business efficiency and creating plans to improve the store overall.

During my eight months working for Conestoga Student’s Inc. I wore many hats. Some of my duties included bartending, event promotion, helping out with events, working in our video gaming room, being the school mascot and much more. These eight months have made me grow as a person. I have come out of my shy shell and become more of an out-going and enthusiastic person. I gained many leadership skills and excel at being an effective team leader. Lastly, I am not afraid to ask questions to find the best solution to the problem.

Tony White is a trainer, facilitator, and coach that helps people increase productivity and team leadership in the workplace. During my five-week work placement with his company I designed a completely new web site which included a logo and re-branding of his existing material. While working with him I developed my HTML, CSS, JavaScript, and PHP abilities.