Katie Mansfield Email & Phone Number

London Area, United Kingdom

Fractional marketing role, providing strategic marketing advice for a small, community-based, and innovative distillery, crafting compelling narratives and developing comprehensive branding and marketing plans to drive growth and enhance market positioning

London, England, United Kingdom

Reporting to the COO, developed and executed an integrated marketing strategy. Restructured, developed and managed the marketing team of more than 30 across the UK to deliver business results:- developed the corporate brand to reflect British Land’s evolving strategy, emphasise sustainability credentials and effectively engage key B2B audiences- enhanced the reputation of developments and existing assets by creating compelling place brands, supported by placemaking and events to create… Show more Reporting to the COO, developed and executed an integrated marketing strategy. Restructured, developed and managed the marketing team of more than 30 across the UK to deliver business results:- developed the corporate brand to reflect British Land’s evolving strategy, emphasise sustainability credentials and effectively engage key B2B audiences- enhanced the reputation of developments and existing assets by creating compelling place brands, supported by placemaking and events to create a vibrant atmosphere- forged strategic partnerships with a diverse set of partners, including the London Design Festival, the National Theatre and the Royal College of Arts-introduced a digital approach to marketing, encompassing websites, apps, digital marketing and digital experiences Show less

Led the B2C marketing team to deliver footfall at retail assets and increased engagement at office campuses- launched Storey, an innovative flexible workspace brand designed to meet the needs of an untapped customer segment- consistently exceeded market benchmarks for retail footfall and achieved high customer satisfaction in offices through successful B2C marketing campaigns

Board Member of Broadgate Estates, the property management company owned by British Land, where I led the sales and marketing functions and contributed to all business decisions

London, England, United Kingdom

Led a team of eighteen to deliver brand strategy, marketing communications and product innovation to deliver direct revenues- developed an over-arching multi-brand strategy for Hertz International (all markets except Americas), integrating new mid-tier and value brands,- delivered integrated marketing campaigns across Europe, with a particular focus on UK, France and Germany- built an innovation pipeline and led the pan-European delivery and communication of new products. -… Show more Led a team of eighteen to deliver brand strategy, marketing communications and product innovation to deliver direct revenues- developed an over-arching multi-brand strategy for Hertz International (all markets except Americas), integrating new mid-tier and value brands,- delivered integrated marketing campaigns across Europe, with a particular focus on UK, France and Germany- built an innovation pipeline and led the pan-European delivery and communication of new products. - cultivated partnerships, including with All England Lawn Tennis Association (Wimbledon) and Top Gear- pioneered a digital-first strategy, seamlessly integrating paid search, display, affiliate networks Show less

London, England, United Kingdom

Developed a customer experience strategy, including key customer commitments and an advanced customer experience dashboard. Led a cross-functional team to drive the successful integration of initiatives

Selection of and negotiation of discounted rates with international suppliers.

Research support for Divorce Bill going through House of Lords

Aid worker, based in Rwanda.

Bachelor'S Degree, Applied Psychology & Maths

Activities and Societies: Chairman, Societies Guild; Philosophical (debating) Society

Postgraduate Diploma, Accounting & Management Information Systems

Executive Leadership Development Program

Company selected for programme.