Katie M. O'Connor, M.S. Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

Us

* Manage and develop the marketing strategy for The Essential Mixologist brand. * Develop and execute social media campaigns to increase brand visibility and engagement.* Implemented marketing strategies for additional brands. * Conducting market research to stay informed of changing trends and using information to adjust marketing strategies accordingly* Overseeing the creation of marketing materials, from website banners to hard copy brochures and case studies* Working closely with the sales department to align sales and marketing strategies and analyze the impact of campaigns and performance reports* Leading digital marketing efforts including SEO/SEM, email marketing, social media, and display advertising campaigns* Building relationships with media and stakeholders through creative PR strategies* Collaborating with other departments to guide a unified approach to customer service, distribution, etc. that meets market demands

Buffalo Grove, Il, Us

Buffalo Grove, Il, Us

• Maintains the Produce Alliance website, marketing collateral, social media campaigns• Manages and works with the Social Media Coordinator to elevate social media strategy to the next level• UX designer on the current PA app and wireframe work on the PA ordering portal• Collaborates and builds relationships with PA Members and Distributors to work in tandem on varies different campaigns, social media and new product launches. • Strategises internal marketing campaigns, and works with Director of Events and Director of Sales to implement from start to finish• Develop the business plan for the in-house corporate chef, as well as manage the day-to-day tasks when it comes to blog posts, social media, video, on-site visits, etc• Coordinate video & photography as needed to capture footage used both internally and externally to keep consistent in the produce industry• Uses time effectively to manage the PA Marketing Solutions arm as an extension of Produce Alliance. Provide web design, marketing materials, and sales collateral to Members and Distributors within our produce industry umbrella

Buffalo Grove, Il, Us

• Maintains the Produce Alliance website, marketing collateral, social media campaigns. • UX designer on the current PA app, in the process of redeveloping the look to be more Produce Alliance centric. • Effectively writes press releases to consistently continue to build upon the PA brand. • Collaborates and builds relationships with PA Members and Distributors to work in tandem on varies different campaigns, social media and new product launches. • Strategises internal marketing campaigns, and works with Director of Events and Director of Sales to implement from start to finish• Develop the business plan for the in-house corporate chef• Uses time effectively to manage the PA Marketing Solutions arm as an extension of Produce Alliance. Provide web design, marketing materials, and sales collateral to Members and Distributors within our produce industry umbrella• After having developed a social media strategy to gain better "like" and "share" traction during the last 4 months. After implementing this plan traction on our pages increased by 5%

• Design logos, websites, marketing strategies, style guides, and social media campaigns. • Superb oral and written skills.• Grown my database 40% since 2011.• Experience with small business, family owned financial institutions, and corporate design and promotions.• Effectively navigate small budgets to make big moves and improve efficiency in my overall creative process. A client reached out and expressed their budget dilemma for a website. I explained that if they provided the content we could establish a few pages among their own personal site. After deciding upon a platform that could be easily managed by the client, with little work on my end, and a few sessions to show them the site capabilities, they were able to create the remaining pages. • Use effective time and project management in order to balance multiple projects.

Chicago, Il, Us

• Manageed a team of 15 sales staff, developing and overseeing digital marketing strategies to integrate radio programming. • Gathered KPI information and watches over campaigns to fit a particular goal. • Developed creative solutions and educated the sales staff on digital initiatives for best ROI.• Coordinated the overall digital creative and production process with reach extension partners including AdTaxi, Liquidus, Centro, Tribune Publishing, Tribune Media, WGN-TV, etc. to ensure a smooth process when accomplishing the clients’ overall vision of the materials. • Optimised and manage digital campaigns through the use of Google Analytics, DoubleClick for Publishers, Ooyala Backlot and Triton Digital platforms.• Fostered effective relationships with internal and external media partners and continue to promote solutions through marketing strategies. In 2015, our account executives sold 50% more digital products with company-owned and operated and extension partners. • Attended sales appointments to negotiate and close digital media campaigns. Created a campaign for Eli’s Cheesecake Factory to target a niche audience that generated huge results with a 16% CTR on an e-blast campaign in which they were also able to obtain a list of soft lead clients to use it as a starting point for the next holiday season.• Designed and developed web banners, graphics and promotional materials to appear on WGNRadio.com and WGNPlus.com. Ensure all orders are booked properly in WideOrbit for sales staff and revised according to specs & guidelines. • Strategised and implemented station wide cost breakout plan for all media assets with the goal to increase digital revenue by 25% in 2016.

Chicago, Il, Us

• Ensures all orders are booked properly in the system for assigned sales staff and revised according to specs & guidelines. Supports sales managers with digital fulfillment campaigns, and yearly budgets. • Ability to multi-task in a fast-paced environment and attends sales calls to negotiate digital media buyers and a vast range of clientele.

West Lafayette, In, Us

• Created marketing material for events and programming along with a Facebook, Twitter, and Tumblr page for each of the four branches of the company. Social media campaigns generated 25% increase in an audience 18-25. • Used SEO & SEM to broaden the brand awareness. This allowed for the organisation to exist in the digital atmosphere, and made Purdue Extension the “Go-To” name when it comes to agriculture. • Made branding elements more present in the office and at programs to give our audience a better idea of who we were. Amplified the website and made it user-friendly. Created a uniform experience on the social media platforms. • Produced a wide variety of products including flyers, logos, stationery, banners, posters, and other marketing material.• Taught classes on computer software, using your credit card carefully online, virus programs, and computer basics.

• Used software like QuickBooks and Quicken for accounting and billing, and Microsoft Office Suite for administrative purposes.• Managed accounts and created marketing strategies including thank you notes to clients.• Taught basic to intermediate computer skills, software programmes, and email structure to adults 30-85.

Master Of Science (M.S.), Strategic Communication

Certificate, Strategic Communication Management

B.A, Fine Arts/Cis Graphic Design

B.A, Communication Design