Katie Mcduff Email & Phone Number

San Antonio, Tx, Us

Grand Prairie, Texas, Us

• Currently lead a team of 14 strategic and creative individuals in developing marketing programs, digital strategies, and experiential campaigns for supplier and brand teams.• Implemented channel integration strategies to enhance brand visibility and drive sales growth.• Spearheaded the successful execution of marketing initiatives resulting in increased brand awareness and market share including the RNDC Truck Wrap Program and key vendor partnerships

Grand Prairie, Texas, Us

Lead and strategically represent a diverse team of (8) creative individuals including graphic designers, copywriters, multimedia specialists and creative production coordinators.Manage key creative strategies from concept to completion through omni-channel creative marketing solutions for top tier supplier brands and national accounts.Actively engage and present creative marketing programs to leadership groups and supplier marketing teams. Measure ROI through sales data and consumer engagement for large National creative marketing programs.Negotiate and manage vendor relationships to increase productivity, improve localized creative services and increase company revenue by $4 million annually.Oversee and execute creatively driven RFPs alongside the executive leadership team to acquire new supplier investments and boost company revenue.Identify industry best practices and tools for effective storytelling while ensuring brand standards are met.Restructured and actively manage advertisement agreements for RNDC’s Vehicle Wrap Program, which consists of over 3,000 units across all RNDC states.*Elevated Role from Division Manager, Creative Marketing

Grand Prairie, Texas, Us

Led a diverse team of (4)creative individuals.Managed the creative process for omni-channel programs through printed POS, video, photography, digital marketing and traditional media opportunities.Negotiated and managed vendor relationships to increase team productivity and marketing team revenue by $2 million annually.Oversaw design and execution of creative briefs that aligned with corporate initiatives and supplier focused programs.Developed initial ecommerce creative strategies including launching a product management platform, collection of over 200,000 digital brand assets and overseeing the branding of an online B2B ordering experience.Collaborated with brands on digital marketing campaigns through GoOut365, a consumer facing social media platform featuring localized industry-related branded content.Provided creative presentation support for strategic RFPs and key leadership meetings.

Grand Prairie, Texas, Us

Greensboro, North Carolina, Us

Art Director - May 2016 - September 2016Associate Art Director - September 2015 - May 2016Manage and design creative for USAA Magazine by producing art concepts, coordinate and manage freelancers, design layouts and oversee the post production processManage art and style guide on USAAStories.com and the USAA MemberNewsletter, including the curation of photos and creation of graphicsAssist the edit team with all art requests, including creating infographics,gifs, quizzes and photo illustrations

In my past experience, I worked with the art director to create innovative sign designs that captivated our customers and drove traffic to accounts. I handled several large accounts that required me to design and maintain digital elements for their LED displays. I also designed marketing material for our sales team and maintained our social media pages. I also assisted the sales team by producing personalized marketing packets to gain new clients.

-Assisted with sign design-Photographed all recent and past projects-Assisted with in office accounting work-Designed marketing material

I design and manage all graphics that are used in the weekly publications of Trinity University's Trinitonian.

I designed print advertisements, marketing tools, and other miscellaneous items that were used in the marketing of the books published by Trinity University Press.