As the Head of Marketing, I lead a team of exceptionally creative marketing professionals in which we collaborate across various departments to conceptualize and implement innovative marketing solutions. My role involves spearheading efficiency and functionality through the utilization of cutting-edge marketing tools and resources. Direct engagement with supplier brand teams and retail/on-premise customers allows my team to tailor strategies that resonate in the marketplace, fueling brand growth and customer satisfaction. I have over eight years of experience in the wine and spirits industry, and I hold a WSET Level 2 Wine & Spirits certification.
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Marketing DirectorRockasphaltSan Antonio, Tx, Us -
Head Of MarketingRepublic National Distributing Company Mar 2024 - PresentGrand Prairie, Texas, Us• Currently lead a team of 14 strategic and creative individuals in developing marketing programs, digital strategies, and experiential campaigns for supplier and brand teams.• Implemented channel integration strategies to enhance brand visibility and drive sales growth.• Spearheaded the successful execution of marketing initiatives resulting in increased brand awareness and market share including the RNDC Truck Wrap Program and key vendor partnerships -
Director, Creative MarketingRepublic National Distributing Company Aug 2020 - PresentGrand Prairie, Texas, UsLead and strategically represent a diverse team of (8) creative individuals including graphic designers, copywriters, multimedia specialists and creative production coordinators.Manage key creative strategies from concept to completion through omni-channel creative marketing solutions for top tier supplier brands and national accounts.Actively engage and present creative marketing programs to leadership groups and supplier marketing teams. Measure ROI through sales data and consumer engagement for large National creative marketing programs.Negotiate and manage vendor relationships to increase productivity, improve localized creative services and increase company revenue by $4 million annually.Oversee and execute creatively driven RFPs alongside the executive leadership team to acquire new supplier investments and boost company revenue.Identify industry best practices and tools for effective storytelling while ensuring brand standards are met.Restructured and actively manage advertisement agreements for RNDC’s Vehicle Wrap Program, which consists of over 3,000 units across all RNDC states.*Elevated Role from Division Manager, Creative Marketing -
Division Manager, Creative MarketingRepublic National Distributing Company Oct 2017 - Aug 2020Grand Prairie, Texas, UsLed a diverse team of (4)creative individuals.Managed the creative process for omni-channel programs through printed POS, video, photography, digital marketing and traditional media opportunities.Negotiated and managed vendor relationships to increase team productivity and marketing team revenue by $2 million annually.Oversaw design and execution of creative briefs that aligned with corporate initiatives and supplier focused programs.Developed initial ecommerce creative strategies including launching a product management platform, collection of over 200,000 digital brand assets and overseeing the branding of an online B2B ordering experience.Collaborated with brands on digital marketing campaigns through GoOut365, a consumer facing social media platform featuring localized industry-related branded content.Provided creative presentation support for strategic RFPs and key leadership meetings. -
Graphic Design Manager - Trade MarketingRepublic National Distributing Company Sep 2016 - Oct 2017Grand Prairie, Texas, Us -
Art DirectorPace Communications Sep 2015 - Sep 2016Greensboro, North Carolina, UsArt Director - May 2016 - September 2016Associate Art Director - September 2015 - May 2016Manage and design creative for USAA Magazine by producing art concepts, coordinate and manage freelancers, design layouts and oversee the post production processManage art and style guide on USAAStories.com and the USAA MemberNewsletter, including the curation of photos and creation of graphicsAssist the edit team with all art requests, including creating infographics,gifs, quizzes and photo illustrations -
DesignerAetna Sign Group May 2012 - Sep 2015In my past experience, I worked with the art director to create innovative sign designs that captivated our customers and drove traffic to accounts. I handled several large accounts that required me to design and maintain digital elements for their LED displays. I also designed marketing material for our sales team and maintained our social media pages. I also assisted the sales team by producing personalized marketing packets to gain new clients.
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InternAetna Sign Group Aug 2011 - May 2012-Assisted with sign design-Photographed all recent and past projects-Assisted with in office accounting work-Designed marketing material
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Graphics EditorTrinitonian Student Publication Aug 2011 - May 2012I design and manage all graphics that are used in the weekly publications of Trinity University's Trinitonian.
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Graphic Design InternTrinity University Press Apr 2010 - May 2011I designed print advertisements, marketing tools, and other miscellaneous items that were used in the marketing of the books published by Trinity University Press.
Katie Mcduff Education Details
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Trinity UniversityPhotography; Graphic Design
Frequently Asked Questions about Katie Mcduff
What company does Katie Mcduff work for?
Katie Mcduff works for Rockasphalt
What is Katie Mcduff's role at the current company?
Katie Mcduff's current role is Marketing Director.
What schools did Katie Mcduff attend?
Katie Mcduff attended Trinity University.
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