Katie Mcelroy Email & Phone Number

Seattle, Wa, Us

Seattle, Wa, Us

Seattle, Washington, Us

• Identified strategic growth opportunities, owning revenue retention across fast-paced app & ecommerce portfolio• Drove cross-functional collaboration alongside with Bamboo Creative Services, delivering full-funnel storytelling• Fostered relationships with external client partners, fueling holistic marketing and consumer engagement planning

Pyrmont, New South Wales, Au

Key Clients: H&M, Luxottica Group, Kering, Special Broadcasting Service, Singapore Tourism Board • Responsible for developing and safeguarding: o Client action plans – recognizing opportunities for marketing-led + organic growtho Client contracts – owning annual forecasting, budget tracking and ongoing SOWs o Measurement solutions – combining data, technology, and automation to deliver quantifiable ROI• Spearheaded innovation across my portfolio – integrating Client Services with Strategy & Planning, Performance, Research & Analytics, Investment and Content teams; identifying gateways for media to play beyond the brief which I found to be critical to a collaborative client + agency relationship. • Managed high performing team of twelve via ongoing mentoring and monitoring of annual personal development plans, adjusting KPIs based on ongoing achievements. • Passionate about building the next generation of cross-channel media explorers, innovators, and first-to-market-rule-breakers!

Universal City, Ca, Us

Managed the media strategy and implementation across range of films, acting as chief digital decision maker alongside marketing director and creative lead to assess and approve both Traditional (TV, OOH, Radio) and Digital (Direct Video, Audio, Display & Programmatic ) activity, integrating creative ideas across channel. Led the studio’s digital strategy and development in Australia, including:• Assessing digital results, comparing efficiencies, and capturing learnings across all channels & formats, feeding actionable insights into wider marketing team.• Ensured Universal had best in class approach to digital media measurement & effectiveness, of which included expertise in Nielsen’s Digital Ad Ratings and MOAT to safeguard brand safety. • Played key role in driving and managing UPI’s 1st party and 3rd party (exhibition) data strategy which fed into every media campaign – i.e., retargeting, and programmatic trading.

London, London, Gb

Combined insight and brand purpose to arrive at a single connections platform that both the planning and innovation teams were able to use to build the campaign architecture. I worked across all Zenith clients, including long-term brand planning and short-term media implementation, including: Aldi, Reckitt Benckiser, Heineken and Parmalat.

London, London, Gb

I led the digital strategy across both Theatrical and Home Entertainment titles for 20th Century Fox, working alongside the offline team to deliver integrated media strategies that achieved the marketing objectives of the studio. Digital strategy includes knowledge and expertise in paid social, online video, programmatic and cross-platform planning and buying. I supervised a team of three, overseeing all digital outputs to ensure campaign success and agility. Team outputs include creative briefing, campaign set-up, trafficking and weekly reporting, inclusive of social and OLV real-time optimizations. I presented quarterly updates that covered market trends in the digital space that had an impact on the studio, film category and were relevant to the target consumer, including competitor activity.

London, London, Gb

Bankside, London, Gb

Hewlett Packard Australia AccountManaged channel selection, briefing, negotiating and buying processes across online and offline for all HP product groups in ANZ – including Consumer, Commercial and Enterprise. Oversaw implementation, reporting, optimization, reconciling and post campaign analysis. Played key role on team for Consumer strategy and branding initiatives.

Manhattan Beach, Ca, Us

NBC Universal Studios Entertainment Account• Developed communication strategies for theatrical releases consisting of display, video, mobile, social, connected device, and in-game opportunities and applied key learnings across Home Entertainment releases that included presenting a revised recommendation built around theatrical campaign performance and insights• Promoted team growth and success by negotiating large scale strategic partnerships with key media vendors and analyzed third party ad effectiveness, as well as brand awareness and research studies• Managed and monitored campaign budgets, timelines, creative and tracking assets and performance reporting• Took on a leadership role on the team through supervising and instructing planners on campaign planning, implementation, measurement and budget reconciliation

London, London, Gb

• Built and managed digital media plans in Atlas on behalf of Microsoft for Windows 7 and Microsoft Store that ran across Microsoft’s Paid, Owned and Earned digital media environments. • Monitored campaign delivery goals, managed optimizations and presented weekly analytics reports that examined the efficiency of campaign creative assets using the following tools – Tableau Software, Excel and PowerPoint.• Concluded insight upon campaign completion, developed optimization recommendations and presented key learning’s that were applied to future initiatives – which included overseeing two Windows 7 Global campaigns.• Developed and supported relationship with Windows 7 client team by acting as chief point of contact and managing all internal and external partners to meet client delivery deadlines.

• Managed internal communications effectively with creative and media partners to analyze client (Microsoft) objectives, determined deliverables to achieve campaign goals and ensured campaign success.• Fostered relationship with client team by developing strategic recommendations and generating new creative that was a part of the Foundational Engagement Content (FEC) campaign for Hotmail, Messenger and SkyDrive. • Supported Account supervisor as the chief point of contact for the creative team while developing the following assets – MMN, CRM and Mobile banners, Messenger Highlights, Windows Live Sign-In pages and Campaign Landing Environments for both Office 365 and Hotmail.

Played a key role in developing a mock Strategic Agency Plan with the intern team for the FY11 Microsoft Dynamics Campaign.Constructed the contact strategy, including the design behind email waves and direct mail. Took the lead on the social media tactics and developed concept behind viral video. Created and successfully presented SAP deck to the client and Wunderman senior leadership.

Marketed and promoted Focus Features and Fox Searchlight movies in Seattle and Portland to a college/young adult audience.• Brainstormed and implemented promotional nights in Seattle and Portland at a variety of venues.• Marketed films on college campuses using posters, passes and t-shirts to promote and create awareness for the studio.• Pitched and organized promotional conference calls with college press in Seattle and Portland and the studio’s talent.

Lynnwood, Wa, Us

• Marketed company golf shows through variety of responsibilities: executed email blasts to targeted golf courses and country clubs, organized on-air radio giveaways, and reached out to local high school teams for poster and coupon distribution.• Contacted and set up restaurant partnerships for golf shows and Taste Washington.• Pitched local professional sport teams for golf show competition giveaways, including the LA Galaxy and LA Lakers.

• Investigated and constructed informational client case studies: Toyota, Frito Lay.• Designed and implemented project planning template to be used for new and existing clients.• Performed a communications audit to outline the essential and dispensable items within the database.

Seattle, Washington, Us

• Pitched story ideas to local media, including placements in the Bellevue Reporter, Renton Reporter, Snoqualmie Valley Record, Shoreline/Lake Forest Park, Woodinville Weekly.• Collected materials for monthly KOMO 4 TV segments, promoting the local Eco-Consumer.• Assisted with a variety of responsibilities: worked with team members to create visuals, researched media outlets, and actively participated in brainstorms for marketing campaigns.

Bachelor Of Arts (B.A.), Communication And Media Studies

Spanish