Katie Mcneil Email & Phone Number

New York, Ny, Us

- Create, manage, and execute multi-channel marketing campaigns to drive brand awareness and customer acquisition for Quill Premium- Optimize marketing automation and lead nurturing processes- Build and manage content that attracts and nurtures a qualified audience (including blog posts, whitepapers, social content, case studies, etc.)- Create materials for sales enablement, potential funders, sales prospects, and free users- Monitor the “voice of the customer,” including staying abreast of market changes and the competitive landscape

Denver, Co, Us

• Write engaging short and long-form copy (blogs, emails, newsletters, flyers, headlines, etc.) for Fortune 500 client organizations to communicate their Guild education benefit• Collaborate with marketing teams to craft content that drives adoption and ensures Guild's solutions deliver a compelling experience for adult learners

Basking Ridge, Nj, Us

Through Skyword content agency, wrote blogs and long-form SME articles about EdTech trends using SEO to drive organic awareness of Verizon's education solutions

Ramsey, Nj, Us

Worked with Konica Minolta's marketing team to produce content marketing assets for their K-12 information management services. My infographic, blog, and whitepaper cover the IT skills gap and the urgent need for IT transformation in schools. By addressing the pain points of the target audience — the IT skills gap, capacity issues, aging infrastructure, and poor connectivity — I positioned Konica Minolta's managed IT services as a holistic solution that not only addresses these challenges but goes beyond, enhancing the overall educational experience.

Tucson, Az, Us

• Contracted as lead copywriter for two customer migration campaigns for elementary reading and writing solutions, Foundations A-Z and Writing A-Z• Wrote email marketing campaign for Foundations A-Z's product release. Email series measured a 53% open rate and 18.5% click to open rate.• Wrote email marketing campaign to announce retirement of Headsprout product and migration to Foundations A-Z. The administrator email series measured a 34.14% open rate and 10.04% CTOR. The teacher email series measured a 36.5% open rate and 8.87% CTOR.• Wrote thoughtleader blogs on the Science of Reading and the effectiveness of Foundations A-Z's research-based curriculum design•Wrote 30-minute sales script for release of new Writing A-Z product

Salt Lake City, Utah, Us

Wrote engaging case studies, blogs, email nurture streams, landing page copy, and gated content to market Instructure's Canvas learning management system to K-12 and Higher Education customers

New York, Ny, Us

Wrote company blog posts and copyedited interactive site to set new Newsela customers up for success

Charlotte, North Carolina, Us

• Responsible for the creation of detailed, accurate, and clearly written proposals in response to RFPs from school district purchasing offices. Successful RFPs won contracts from major school districts such as Cleveland Metropolitan School District and Fort Bend Independent School District. • Collaborated with subject matter experts (SMEs) to compile targeted, accurate, and quality proposal content.• Compiled Knowledge Library of key content in RFP360 software to streamline proposal process

Redmond, Washington, Us

Hacking STEM is a small incubation team inside of Microsoft that focuses on developing next-generation hardware, software, and services for K-12 education. During my contract, I worked with a multidisciplinary team of teachers, engineers, and designers to develop STEM lesson plans that embed computational and design thinking into existing middle school curriculum. o Copy edit and support the writing of Hacking STEM lessons and professional development contento Copy edit lesson resources including build instructions, dynamic Excel workbooks, and PowerPoint presentationso Write web copy and scripts for lesson videoso Conduct background research for developing lesson contento Create bi-weekly social media editorial calendaro Search and curate fresh, daily STEM content for social media channelso Create and run social campaigns

Redwood City, California, Us

• Storyteller for Summit Learning, a nationwide program reaching more than 54,000 students • Built brand awareness and create demand for Summit Learning with key audiences through compelling, engaging content• Managed Summit Learning Blog, producing 2-3 posts weekly about Summit Learning schools, educators, and students• Compiled 75+ page company style guide defining voice, tone and key terminology of the Summit Learning brand• Measured the success and reach of content campaigns and storytelling initiatives• Distilled research, instructional materials, and other dense content into shorter, engaging content to build Summit Learning brand awareness for a wider audience

South Jordan, Utah, Us

• Consulted SaaS company on strategy for marketing to schools• Created B2B marketing content — case studies targeted at district IT directors — to drive sales of Lucidpress in K-12 education market• Created lesson plans and templates to spark teacher engagement with Lucidpress

Bronx, Ny, Us

New York, Ny, Us

New York, Ny, Us

Covered news and features about public, private and parochial schools in the northwest Bronx for a 10,000-circulation Pulitzer prize-winning community newspaper. Wrote weekly education column. Awarded 1st place from New York Press Association in 2007 for education coverage.

Master’S Degree, Educational/Instructional Technology

B.A., Journalism, Editing Minor