Katie Mcneil Email and Phone Number
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Highly experienced content marketing writer specializing in educational technology businesses — from startups to major corporations. For the last eight years, I have contracted with tech businesses to produce B2B and B2C content including blogs, social media, emails, articles, ad copy, landing pages, e-books, case studies, and whitepapers. I work cross-functionally to create engaging content to drive awareness and revenue at all stages of the sales funnel. My journalism background gives me a unique ability to find the human-interest angle and story that no AI tool can replicate. My master's in educational technology from Teachers College, Columbia University, and classroom experience give me a unique knowledge of the EdTech industry and the ability to speak the language that resonates most with educators. Highly motivated and detail oriented, I love crafting copy that informs and inspires. Let's chat more about your content needs.
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Marketing ManagerQuill.Org May 2024 - PresentNew York, Ny, Us- Create, manage, and execute multi-channel marketing campaigns to drive brand awareness and customer acquisition for Quill Premium- Optimize marketing automation and lead nurturing processes- Build and manage content that attracts and nurtures a qualified audience (including blog posts, whitepapers, social content, case studies, etc.)- Create materials for sales enablement, potential funders, sales prospects, and free users- Monitor the “voice of the customer,” including staying abreast of market changes and the competitive landscape
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Content Marketing WriterGuild Education Apr 2023 - May 2024Denver, Co, Us• Write engaging short and long-form copy (blogs, emails, newsletters, flyers, headlines, etc.) for Fortune 500 client organizations to communicate their Guild education benefit• Collaborate with marketing teams to craft content that drives adoption and ensures Guild's solutions deliver a compelling experience for adult learners -
Content Marketing WriterVerizon Business May 2022 - May 2024Basking Ridge, Nj, UsThrough Skyword content agency, wrote blogs and long-form SME articles about EdTech trends using SEO to drive organic awareness of Verizon's education solutions -
Content Marketing WriterKonica Minolta Business Solutions U.S.A., Inc. Oct 2023 - Apr 2024Ramsey, Nj, UsWorked with Konica Minolta's marketing team to produce content marketing assets for their K-12 information management services. My infographic, blog, and whitepaper cover the IT skills gap and the urgent need for IT transformation in schools. By addressing the pain points of the target audience — the IT skills gap, capacity issues, aging infrastructure, and poor connectivity — I positioned Konica Minolta's managed IT services as a holistic solution that not only addresses these challenges but goes beyond, enhancing the overall educational experience. -
Content Marketing WriterLearning A-Z Apr 2022 - Dec 2022Tucson, Az, Us• Contracted as lead copywriter for two customer migration campaigns for elementary reading and writing solutions, Foundations A-Z and Writing A-Z• Wrote email marketing campaign for Foundations A-Z's product release. Email series measured a 53% open rate and 18.5% click to open rate.• Wrote email marketing campaign to announce retirement of Headsprout product and migration to Foundations A-Z. The administrator email series measured a 34.14% open rate and 10.04% CTOR. The teacher email series measured a 36.5% open rate and 8.87% CTOR.• Wrote thoughtleader blogs on the Science of Reading and the effectiveness of Foundations A-Z's research-based curriculum design•Wrote 30-minute sales script for release of new Writing A-Z product -
Content Marketing WriterInstructure Mar 2020 - Sep 2022Salt Lake City, Utah, UsWrote engaging case studies, blogs, email nurture streams, landing page copy, and gated content to market Instructure's Canvas learning management system to K-12 and Higher Education customers -
Freelance WriterNewsela Nov 2021 - Apr 2022New York, Ny, UsWrote company blog posts and copyedited interactive site to set new Newsela customers up for success -
Proposal WriterDreambox Learning Apr 2019 - Mar 2021Charlotte, North Carolina, Us• Responsible for the creation of detailed, accurate, and clearly written proposals in response to RFPs from school district purchasing offices. Successful RFPs won contracts from major school districts such as Cleveland Metropolitan School District and Fort Bend Independent School District. • Collaborated with subject matter experts (SMEs) to compile targeted, accurate, and quality proposal content.• Compiled Knowledge Library of key content in RFP360 software to streamline proposal process -
Writer - Microsoft EducationMicrosoft Oct 2018 - Feb 2019Redmond, Washington, UsHacking STEM is a small incubation team inside of Microsoft that focuses on developing next-generation hardware, software, and services for K-12 education. During my contract, I worked with a multidisciplinary team of teachers, engineers, and designers to develop STEM lesson plans that embed computational and design thinking into existing middle school curriculum. o Copy edit and support the writing of Hacking STEM lessons and professional development contento Copy edit lesson resources including build instructions, dynamic Excel workbooks, and PowerPoint presentationso Write web copy and scripts for lesson videoso Conduct background research for developing lesson contento Create bi-weekly social media editorial calendaro Search and curate fresh, daily STEM content for social media channelso Create and run social campaigns -
Content Strategy Manager, Summit Learning — Partnership With Chan Zuckerberg Initiative + FacebookSummit Public Schools (Public Charter Network) May 2017 - Oct 2018Redwood City, California, Us• Storyteller for Summit Learning, a nationwide program reaching more than 54,000 students • Built brand awareness and create demand for Summit Learning with key audiences through compelling, engaging content• Managed Summit Learning Blog, producing 2-3 posts weekly about Summit Learning schools, educators, and students• Compiled 75+ page company style guide defining voice, tone and key terminology of the Summit Learning brand• Measured the success and reach of content campaigns and storytelling initiatives• Distilled research, instructional materials, and other dense content into shorter, engaging content to build Summit Learning brand awareness for a wider audience -
Content Marketing Strategist / Educational ConsultantLucid Software Inc. Apr 2016 - Apr 2017South Jordan, Utah, Us• Consulted SaaS company on strategy for marketing to schools• Created B2B marketing content — case studies targeted at district IT directors — to drive sales of Lucidpress in K-12 education market• Created lesson plans and templates to spark teacher engagement with Lucidpress -
Student Teacher, Educational TechnologyEthical Culture Fieldston School Sep 2015 - Dec 2015Bronx, Ny, Us -
Student Teacher, Educational TechnologyThe School At Columbia University Sep 2014 - Apr 2015New York, Ny, Us -
Content Management SpecialistAnswers.Com Aug 2009 - Feb 2014
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Web & Communciations AssistantThe Chapin School Oct 2008 - Jun 2009New York, Ny, Us -
Associate Web EditorThe New York Sun Jul 2008 - Oct 2008
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Education ReporterThe Riverdale Press May 2007 - Jul 2008Covered news and features about public, private and parochial schools in the northwest Bronx for a 10,000-circulation Pulitzer prize-winning community newspaper. Wrote weekly education column. Awarded 1st place from New York Press Association in 2007 for education coverage.
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Education ReporterThe Daily Herald Nov 2006 - Apr 2007
Katie Mcneil Skills
Katie Mcneil Education Details
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Teachers College, Columbia UniversityEducational/Instructional Technology -
Brigham Young UniversityEditing Minor
Frequently Asked Questions about Katie Mcneil
What company does Katie Mcneil work for?
Katie Mcneil works for Quill.org
What is Katie Mcneil's role at the current company?
Katie Mcneil's current role is Marketing Manager @ Quill.org | EdTech Content Marketing.
What is Katie Mcneil's email address?
Katie Mcneil's email address is ka****@****ail.com
What is Katie Mcneil's direct phone number?
Katie Mcneil's direct phone number is +191768*****
What schools did Katie Mcneil attend?
Katie Mcneil attended Teachers College, Columbia University, Brigham Young University.
What skills is Katie Mcneil known for?
Katie Mcneil has skills like Blogging, Editing, Content Management, Newsletters, Social Media, Writing, Journalism, Digital Media, Google Analytics, Copy Editing, Web Content Management, Cms.
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