Katie Meehan Email & Phone Number

United Kingdom

London, Gb

Responsible for developing a company marketing strategy and operational plan. Organised and delivered a programme of marketing activities to generate a pipeline of leads for the sales team. Created product marketing, case study and thought leadership content to raise awareness of the program portfolio and brand with key target audiences and to demonstrate product impact on learning outcomes. Launched a new website.

Slough, Berkshire, Gb

Developed value propositions, messaging frameworks and commercial enablement tools for IRIS Education software. Completed sector market research to inform persona and proposition development and to create thought leadership content raising awareness of the IRIS Education brand with key target audience groups. Created product marketing content to support demand-generation activities. Part of the IRIS Education SLT group.

Brighton, Gb

Created and delivered external corporate communication strategies, which increased awareness of Study Group’s products and services with B2B and B2C target audiences. Drafted nominations that resulted in Study Group winning industry awards. Completed perception research across multiple markets with key internal and external stakeholder groups to support corporate brand development. Launched a new company website as the main vehicle for thought-leadership content delivery and engagement.

London, Gb

Schools product marketing lead for Pearson Middle East. Role spanned Pearson Schools and Pearson English courseware and assessment solutions. Designed and implemented region-wide and country-specific brand and market development initiatives. Created value propositions, branding and launch strategies for new products.

London, Gb

Creation and fulfilment of the global marketing strategy and multi-channel promotional plans for Pearson Primary ELT courseware, collaborating with senior stakeholders and geography partners, to generate and maintain strong sales momentum. Market research for New Product Development.

London, Gb

Responsible for the development and performance of the international schools' brand and product marketing strategy and integrated channel plans. Successfully rebranded Pearson’s portfolio of academic qualifications internationally. Digital marketing lead for the business unit.

Sheffield, England, Gb

Designed and managed successful product marketing campaigns to raise brand awareness, expand revenue streams, meet sales targets and grow market share for the commercial division of Tes.

London, Greater London, Gb

Led the development and implementation of the postgraduate student recruitment marketing strategy and supporting tactical plans. Exceeded student recruitment targets year-on-year.

London, United Kingdom, Gb

Created and delivered impactful promotional activities to recruit education, health and business professionals to volunteer overseas with VSO. Marketing lead for the Youth volunteering programme.

Supported UK cinemas to effectively promote AX1 theatrical film releases. Produced reports evaluating the performance of marketing campaigns and assisted with film premier events.

Schaumburg, Il, Us

International student recruitment at the American InterContinental University in London. Initiated and managed relationships with schools and recruitment agencies. Achieved admissions targets.

Bachelor Of Arts - Ba, English And Drama (Joint Honours)

Education record