Assistant Director Of Marketing
Villanova, Pa, Us
Responsible for enhancing awareness of the identity and value proposition of Villanova University as a leading provider of post-baccalaureate, part-time undergraduate, and continuing adult education in support of the University's strategic imperatives. Serve as a consultant and project manager working with the schools/colleges/departments that offer graduate, part-time undergraduate, and continuing studies programs to ensure that their marketing activities are consistent with Villanova's brand and advance overall University strategic objectives. Communicate key messages to relevant target audiences via appropriate platforms and channels including print (publications, display advertising, direct mail, etc.), digital/online (traditional web, email, broadcast, etc.), emerging media (social media, mobile, etc.), and events (open house events, information sessions, etc.). Manage a wide range of projects including developing, implementing, and assessing strategic and tactical marketing and media plans; trafficking production; writing and editing copy; and conducting market research by collecting and analyzing data, formulating conclusions, and reporting on findings. Develop, execute, and assess strategic and tactical marketing and media plans designed to effectively communicate the University’s institutional identity and value proposition as a leading provider of graduate, part-time undergraduate, and continuing adult education, and ensures that messaging aligns with the institutional brand and helps to advance the University's strategic objectives.Coordinate strategic media planning and buying activities with Villanova’s media buying agency of record.
