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Strategic Human Resources leader with a drive for strong communication and innovative HR development with a people-first, business-leading focus. Emphasis on inspiring culture from the top down to become an employer of choice through working hand in hand with executives on DE&I strategy, employee communications, people development and focused giving. Strong background in CPG product marketing and web copy writing with an MBA focused in Marketing from Wake Forest University and Bachelor's Degree from Duke University.
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Senior Director, Employee ExperienceNovolex Apr 2022 - Jul 2022Hartsville, South Carolina, UsFoster an Employee Experience that attracts and cultivates highly engaged employees with a focus on corporate culture, communications and employee development. -
Director, CommunicationsNovolex Mar 2019 - Apr 2022Hartsville, South Carolina, UsDeveloped, facilitated and executed communications for all employees and other key stakeholders to drive greater engagement, seamless teamwork across the functions and business units, goal alignment and business performance. During my tenure, communications became the top categorical strength listed in company employee surveys. Constantly thinking outside the box, my approach marries strong channel strategies with relevant, timely and consistent information in order to connect our employees and establish a foundation for engagement.Promoted engagement through company-wide initiatives including oversight over our formal Diversity, Equity and Inclusion initiative, our Corporate Giving Program and Employer Branding. All programs have a strong focus on building an inclusive global culture for our 10,000 Novolex families across the world.
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Manager, Talent Acquisition & CommunicationsNovolex May 2014 - Mar 2019Hartsville, South Carolina, UsManaged and drove internal and external marketing and social media campaigns to maintain awareness and enthusiasm in order to attract top talent. Established and managed a team of 50+ Novolex employees to serve as Novolex Social Media Ambassadors. Company social media presence grew 64% under my leadership.Provided full cycle recruiting, candidate generation, project management and system administration of Applicant Tracking System.
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Assistant Marketing ManagerHanesbrands Inc. Jun 2010 - Mar 2014Winston-Salem, Nc, UsManaged the C9 by Champion Men’s business, helping drive 9% increase in sales over prior year. This mandated development of cost targets, margin analysis and seasonal framework strategy, as well as presentation of quarterly costing to Target buyers. Coordinated a cross-functional team of sourcing managers, designers, merchandisers, product managers and operations managers to develop margin-rich new products and improve existing products.Served as an authority on C9 branding through leading total brand packaging efforts including managing individual quarters’ packaging for women’s, men’s, and kids’ C9 Activewear, supervising cross-gender C9 Outerwear, and serving as brand liaison for all C9 Licensed goods. Marketed and promoted the C9 brand to consumers through direct collaboration with Target to create brand and consumer appropriate in-store signage, communication and marketing. -
Marketing AssistantHanesbrands Inc. Jun 2009 - Jun 2010Winston-Salem, Nc, UsCoordinated C9 men’s and kids’ baselayer businesses including costing, packaging and some product development. Men’s sales increased 32% from 2010 to 2011.Succeeded in cutting costs for the brand through leading the C9 team in inventory reporting to executive management - researching where issues lie and developing action plans ultimately resulting in 28% decrease in inventory dollars. Also restructured the C9 outerwear packaging system, reducing costs by 30% and cutting eight weeks out of the development process. Lead several efficiency-improving projects including creating a new cross-functional online process for packaging legal claim substantiation that decreases potential for incorrect claims, streamlines workload, improves time, and saves money. Other HBI brands have since adopted this new process.
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Marketing ContractorHanesbrands Inc. Aug 2008 - Jun 2009Winston-Salem, Nc, UsDrafted pricing and costing frameworks to help determine appropriate wholesale prices to ensure profitability across all genders.Researched and determined necessary and brand-right packaging information based on garment type, fabric, and consumer response.
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Mba Marketing InternHanesbrands Inc. Jun 2008 - Aug 2008Winston-Salem, Nc, UsDeveloped a more competitive outerwear packaging system through benchmark and market research analyses in order to justify a higher price point without raising costs.
Katie Hendrix Skills
Katie Hendrix Education Details
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Duke UniversityClassical Civilizations -
Wake Forest University School Of BusinessMarketing
Frequently Asked Questions about Katie Hendrix
What is Katie Hendrix's role at the current company?
Katie Hendrix's current role is Strategic Human Resources and Communications Leader.
What is Katie Hendrix's email address?
Katie Hendrix's email address is kb****@****uke.edu
What is Katie Hendrix's direct phone number?
Katie Hendrix's direct phone number is +193149*****
What schools did Katie Hendrix attend?
Katie Hendrix attended Duke University, Wake Forest University School Of Business.
What skills is Katie Hendrix known for?
Katie Hendrix has skills like Cross Functional Team Leadership, Marketing, Consumer Products, Management, Brand Management, P&l Management, Recruiting, Sourcing, Employer Branding, Internet Recruiting, Internal Communications.
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