Known for our locally sourced ingredients and bold, creative spirit, Portland Cider is a cornerstone of Oregon's craft community, bringing exceptional cider to fans across the Pacific Northwest.► Lead all aspects of brand identity, marketing campaigns, and product launches► Develop strategic content for social media, email marketing, and digital advertising► Manage budgets, vendor relationships, and sponsorships to maximize ROI► Oversee public relations efforts, media outreach, and press materials► Design and execute retail, on-premise, and experiential marketing initiatives► Collaborate with sales and distribution teams to drive growth and account support► Manage product development timelines, from R&D to packaging and promotions► Supervise and mentor the marketing team, ensuring alignment on goals and execution

If it’s on the internet, walls, or cans—that’s me 😎

Mambo is a full-service digital marketing agency with a strong focus on strategic omnichannel marketing. My focus areas include social media and content strategy, copywriting, and graphic design.SERVICES:► Help clients translate brand and marketing vision to build effective program strategy► Increase brand reach and customer engagement through community management, content development, and campaign copyrighting► Create audience driven messaging to help clients establish brand awareness, increase advocacy, and drive conversions► From strategy to execution, manage copywriting, messaging, buyer's journeys, asset development, and other content marketing initiatives► Graphic design for print, web, and digital collateral

My pandemic passion project was trying my hand at launching a small business. From inception to packing orders, I ran it all. Held a 5-star Etsy rating for the sale of original stationery, handmade stickers, and custom art.Expertise includes:► Product Design► Marketing Strategy + Management► Inventory Management + Procurement► Sales and Customer Service

Partner with independent grocers across the Pacific NW & greater West Coast to build data-driven omnichannel marketing strategies.SERVICES:► Customer loyalty programs and email marketing► Coupon strategy and advertising► Detailed analysis of market trends, sales reports, & engagement metrics► Curbside pickup & delivery programs► Website management and social media consulting► Creative design and print support

► Own daily marketing operations including content strategy, community management, branding, data analysis, & project management.► Lead email marketing efforts using MailChimp. Responsibilities include content development and copywriting for monthly newsletter, list building for targeted lead generation campaigns, email template design, performance tracking and analytics reporting, and ongoing engagement of our audience via customized drip campaigns.► Own social media/online brand; create & curate content; copywriting, digital art, infographics, & branded graphics (Tools: Canva & Adobe).► Own website administration and content management via WordPress.► Content editing & copywriting for blog, social, and print.► Manage PPC campaigns including creative, implementation, and analysis.► Analyze and present monthly, quarterly, & YOY analytics reports for web, social, PPC, and lead generation KPIs to stakeholders.► Train internal staff on marketing/social media best practices; amplify brand awareness & foster internal thought leadership.► Manage all vendor relationships and purchasing for branded and promotional items.► Coordinate sponsored networking events and develop promotional content for social media and email marketing campaigns.► Project management of all digital & print efforts. Manage timeline, budget, & coordinate approvals with stakeholders.► System Administrator for Bullhorn; configuration updates, manage website integration and 3rd party partners, train users on best practices, support leadership team in workflow strategy.

Marketing Coordinator Responsibilities: Partner with Operations Director to create VanderHouwen's first ever Marketing Team. ► Manage day to day marketing operations. ► Purchasing & vendor management for all branded inventory / collateral. ► Social Media Community Manager (Facebook, 2 Twitter accounts, & LinkedIn) in partnership w/ MaaS vendor, Mambo Media. ► Host 1:1 & group training for internal staff on social media best practices / how-to workshops. ► Website management & maintenance via WordPress in partnership with Mambo Media. ► Manage print & digital assets throughout Product Life Cycle. ► Stay up to date on industry trends & research new tools / technologies. ► Event Coordinator: swag giveaways for sponsorship & networking opportunities. Develop promotional content for social media and email marketing. ► Content editing. ► Create digital artwork, infographics, & branded content.Operations Coordinator Responsibilities: Support Operational Training & Quality Director; help lead the administrative team, train & mentor teammates, implement / adapt team workflows for efficiency. ► Purchasing for all office inventory & vendor management; Amazon, Office Depot and Quill.com. ► Review resumes and conduct in-person interviews for internal administrative staff. ► Prepare and manage training content for all new employees related to the internal database, marketing, external systems, and office operations. Write and maintain operational procedures & workflows. ► Applicant Tracking System (ATS) Administrator: knowledgeable of functionality and integration with external systems and tools. Troubleshoot database problems and facilitate solutions for each case. Experienced in implementation, requirements, testing, and QA. ► Support document services team; prep & edit resumes for client submissions. ► Production data analysis / metrics reporting for the executive team. Review and coordinate data integrity auditing.

► Copywriting and editing for Instagram, Facebook, and Pinterest► Content consultation and editorial calendar management► SEO for Pinterest► Graphic design for social media► Data analytics► Website support► Email marketing strategy and technical support► PPC campaign creation, management, and analysis