Katie Kaiser Email & Phone Number

Greater St. Louis

-Assists the Marketing Director with all social media marketing and digital reputation operations for 2B Residential and its portfolio of communities. -Leads post generating for 2B Residential as well as community profiles across LinkedIn, Facebook, Instagram & Twitter as well as ad boosting tactics.-Schedule meetings with onsite staff to generate ideas across the 2B Residential portfolio of communities.-Reads and responds to all reviews via Google, Yelp, Apartments.com and Facebook.-Collaborates with onsite staff to generate ideas for resident events, promotions and incentives to increase resident retention.-Conducts audits and maintenance for Google My Business, Yext and Yelp.-Reviews and maintains Yardi database setup, Rentcafe user setup and CRM setup.-Participates in training for up-to-date knowledge on fair housing, safety, non-discrimination, and harassment prevention.

Williamsburg Hy-Vee

Lead development, execution, and regular re-evaluation of marketing tactics for a total of 11 social media profiles across Facebook, Twitter, Snapchat and Instagram. Earlier results allowed the expansion of social media profiles to include Instagram and Snapchat. Effective and consistent content over the course of my time here improved follower count by hundreds if not thousands (specifically 4,000+ on Facebook alone).Initiated action in regards to predicted trends such as consumer messaging (by customizing automatic reply messages on Facebook messenger) to improve response time as well as the customer online experience.Observed competition (including other grocery chains and relative specialty shops) to inspire content creation that was implemented in effective digital strategies for improvement of post interaction organically. Illustrated promotional chalkboards by hand while also assisting the set up of more elaborate displays to draw consumer interest and invite sales. In order to eventually streamline the creative process, I collaborated with a team member to use fresh ideas such as purchasing a Cricut machine for the store to cut part of promotional messages so we could increase longevity and readability of our chalkboards.Managed a monthly marketing budget that funded social media ads, giveaways, local level promotions and upkeep of in-store signage.Doubled event attendance and grew community awareness for the annual fundraiser collectively hosted by the area stores through strategic social media marketing and using surveys to gather feedback from attendees that could be delivered to the planning team. Also monitored online ticket sales and collected useful data from the collection site for future reference.

Council Bluffs, Ia

Upon joining Bluffs Downtown, the non-profit was unorganized in marketing and unknown in the community. In order to solidify their identity, I applied their color scheme and logo to their main website, event posters and social media profiles. By the end of my time there, the brand was recognized in the Council Bluffs area and locals were aware of Bluffs Downtown’s mission.Re-energized social media activity on Facebook and expanded brand presence to Instagram along with Twitter. Utilized these platforms to act as the face of the brand for connecting with community members in order to spread brand awareness and be the most trustworthy source for local event updates.Spearheaded marketing for Bluffs Downtown special events such as an annual Summer bike ride, concerts, and car shows that provided more one-on-one contact with locals and brought exposure to small businesses in the downtown Council Bluffs area. Developed and presented marketing materials (logos, brochures, posters, table tents, etc.) for Bluffs Downtown events to board of director prior to the printing and distribution process.Initiated reaching out to area shops for seeking feedback about community events and opportunities to work collaboratively with business owners on future event projects. These visits produced connections that regularly sponsored events or donated relative items that elevated the attendee’s experience.

Council Bluffs

Took on an internship with Jennie Karros at her print shop (340 Print) after building a positive relationship through art gallery evenings for college students held in the front of her business. She taught about the creation of custom graphics, as well as demonstrated and supervised my practice with vinyl printing and transferring. In addition to helping her with tasks in the shop, I accompanied her on out-of-shop projects applying vinyl pieces to business sites and materials (such as the logo on the door of Bluffs Downtown seen in attached photo).

Nebraska City, Ne

Prepared for, maintained, and cleaned up after scheduled events as well as supervised when a manager was not present.

Associate'S Degree, Fine/Studio Arts, General

Activities and Societies: Pep Band, Competitive Speech, Internship at 340 Print Shop & Gallery.

Education record

Activities and Societies: -Participated in NCHS Speech January-April of 2012 and competed in the State Speech Competition for OID..