Katie Key Email & Phone Number

Designed and created custom home decor and gift products using woodworking, laser cutting, 3D printing, and other fabrication methods, catering to seasonal, sports-related, and trending interests.Monitored market trends and consumer preferences by analyzing keyword performance on platforms like Pinterest and Etsy, ensuring alignment with current and upcoming demand.Implemented digital marketing strategies by optimizing product listings with carefully selected keywords, product titles, descriptions, and categories to increase visibility and drive sales.Conducted product photography and visual branding, capturing high-quality images that showcased product details and attracted target customers, enhancing conversion rates.Leveraged data insights from keyword research and category analysis to stay ahead of competitors, continuously updating product offerings to align with market trends.Managed full sales lifecycle, from product conception and design to manufacturing, marketing, and fulfillment, driving consistent revenue growth.Achieved and maintained Star Seller status by delivering exceptional customer service, consistently responding to inquiries in a timely manner, ensuring all orders were shipped on time, and maintaining high customer satisfaction ratings.

Norcross, Ga, Us

Led a comprehensive rebranding initiative, creating the company’s first logo and brand standards guide, refreshing the color palette, and designing consistent branding for KGM and its three business units.Developed and implemented a unified email signature template for all employees, providing detailed installation instructions and offering personalized support, ensuring brand consistency across communications.Designed and launched the company’s first product catalog, incorporating new branding, detailed product information, and cohesive visual elements, significantly improving sales collateral and internal pride.Planned and managed KGM's presence at key industry events (NRA Annual Meeting, SHOT Show CX, and GOA GOALS), collecting insights to improve booth design, attendee engagement, and lead generation strategies for future efforts to support revenue growth.Played a pivotal role in lead generation and brand awareness by collecting actionable insights from industry events, providing feedback to improve trade show booth design, attendee engagement, and follow-up processes.Created a detailed content strategy, establishing a content calendar for firearms safety, product education, promotions, and event marketing across social media and the company website, driving engagement.Initiated and managed email marketing campaigns, using MailChimp to design custom templates for various outreach initiatives, expanding the company’s email distribution list by coordinating with Sales and leveraging customer data.Designed creative assets for apparel, morale patches, and social media, drawing inspiration from the American flag, WWII insignia, and firearms industry trends, increasing brand engagement and recognition.Executed hands-on branding and office redesign projects, including painting, signage installation, and creating product displays, demonstrating a proactive and dedicated approach to enhancing brand presentation.

Led the creative direction and execution of comprehensive traditional and digital marketing initiatives, including publications, print advertising, sales collateral, web content, digital media, social platforms, and product photography, ensuring alignment with brand messaging and objectives.Recommended and launched an e-commerce platform (to help sustain business during the COVID pandemic), driving an expansion in sales tools and boosting company revenue through optimized online sales strategies and seamless implementation within the production facility.Developed and managed multi-channel marketing campaigns, leveraging both traditional and digital media to educate consumers, enhance the company’s image, and improve internal and external communication effectiveness.Managed and optimized social media channels, engaging actively with followers to foster community interaction and increase brand visibility, resulting in enhanced customer engagement and loyalty.Cultivated media interest in Muffin Mam by establishing relationships with target media, maintaining consistent communication, and responding promptly to media inquiries to amplify brand presence.Conducted market research and competitive analysis, monitoring industry trends to inform strategic decisions and adjust marketing tactics, ensuring Muffin Mam stayed competitive in the marketplace.Reviewed and approved all external communications from executive leadership, ensuring alignment with company messaging, brand standards, and strategic goals (this was of greatest importance when managing internal and external communications during the pandemic).Collaborated with cross-functional teams, including product development, to create go-to-market strategies and develop marketing collateral that drove successful product launches and increased market penetration.

Greenville, South Carolina, Us

Developed and executed strategic marketing plans to attract and retain customers, increasing brand presence in the light industrial and manufacturing sectors.Analyzed RFP requirements and drafted compelling responses, driving successful bids and enhancing the company’s reputation within key industries.Led branding initiatives, defining company style, logo, and voice to ensure consistency and alignment across all marketing efforts.Oversaw the development of a new company website, managing vendors, content creation, and analytics to optimize user experience and improve lead generation.Standardized and optimized social media accounts, implementing a content calendar and consistent messaging to engage target audiences and increase online visibility.Conducted market research and competitive analysis, assessing service viability and market demand to inform strategic decisions and capitalize on growth opportunities.Enhanced the company’s market reputation by executing targeted marketing campaigns that solidified the company’s standing in the industrial and manufacturing sectors.Managed digital and traditional marketing initiatives, including web content updates, social media platforms, print advertising, and sales collateral, to support business goals and boost customer engagement.

Liberty, South Carolina, Us

Led company branding and messaging efforts, maintaining expertise on trends in the fire protection industry to ensure relevance and competitive positioning in the marketplace.Developed and executed innovative marketing strategies that drove both domestic and international sales, resulting in increased market share and revenue growth.Managed the marketing budget effectively, implementing financial controls to optimize resource allocation and ensure alignment with strategic objectives.Collaborated with cross-functional teams to create and implement strategic marketing plans that supported business goals and enhanced customer engagement.Conducted SEO and social media audits, coordinating with web development vendors to implement improvements that increased online visibility and engagement.Established and tracked marketing KPIs and metrics, providing insights and analysis to guide decision-making and measure the effectiveness of marketing initiatives.Conducted market segmentation and positioning for the product line, identifying target audiences and tailoring marketing efforts to maximize impact.Created a resource management guide for trade shows and events, actively participating in the planning and execution to enhance brand presence and drive lead generation.

Philadelphia, Pa, Us

LIGHTING AND VOLTAGE EXPERTISE. Conducted lighting level and voltage drop calculations in manufacturing and industrial environments,INFRASTRUCTURE DESIGN, SIZING, and DOCUMENTATION. Sized wire, conduit, and overcurrent protection for lighting and power applications; skillfully performed cable tray and conduit calculations and documented all finalized routing plans on drawings and diagrams,MOTOR CONTROL CENTER ANALYSIS. Determined MCC loading to optimize and support equipment performance, Collaborated with project managers and interdisciplinary teams to discuss design scopes, schedules, budgets, and site Issues regarding safety and anything related to electrical or power service.Assisted Business Development in client assessments, strategy development, and RFP submissions.

Greenville, South Carolina, Us

Forged and cultivated client relationships by gaining a deep understanding of their histories, growth plans, decision-making processes, and sales goals, leading to tailored digital marketing strategies that drive results.Developed comprehensive digital marketing strategies that aligned with client objectives, ensuring all activities contributed to achieving sales goals across multiple channels.Managed content creation, curation, optimization, and distribution, ensuring that all digital assets are strategically aligned to enhance brand visibility and engagement with target audiences.Conducted SEO audits and implemented strategies to improve website performance, resulting in higher search engine results page (SERP) placements and increased organic traffic.Designed and executed email marketing campaigns, including creating templates and segmented distribution lists while adhering to legal requirements for corporate communications.Oversaw paid advertising initiatives, including social media ads and digital campaigns, closely monitoring performance through tools like Google AdWords to optimize ROI.Created and executed a social media editorial calendar, identifying key influencers and engaging with target audiences to enhance user experiences and foster brand loyalty.Engaged in continuous improvement efforts by researching emerging digital channels and analyzing their potential impact, ensuring strategies remain innovative and effective.

Greenville, Sc, Us

Led marketing efforts for the successful launch of a new company division in mid-2014, overseeing all aspects of branding, website development, collateral creation, advertising, social media management, and event planning.Developed and executed an annual strategic marketing calendar that encompassed advertising, direct mail, social media initiatives, sponsorships, and events to enhance brand visibility and engagement.Defined and maintained company brand standards and graphic guidelines, establishing a consistent brand voice, writing style, and design standards that aligned with organizational objectives.Documented company news events and disseminated information through press releases and AP wire services, ensuring timely and effective communication with media outlets.Produced tailored e-newsletter content for B2B and B2C audiences, focusing on engaging storytelling and actionable insights to drive customer engagement and retention.Sourced and negotiated pricing for promotional items, corporate apparel, and printed collateral, optimizing vendor relationships and managing budgets effectively.

Maintaining the website katieRUNthis.com was more than just a hobby, as it is more than "just a blog." Writing relevant content for my readers was a passion of mine. I thrived on sharing stories, race details/recaps, motivation, product reviews, and industry news. I also provided a never-ending playlist, as well as tips and advice on gear and nutrition. In addition to writing about running in general, I also highlighted my experiences running through my pregnancy, and the trials of returning to running post-partum. At the time, with minimal resources online strictly devoted to women's running, it proved to be quite successful, with an average of 75,000+ hits per month. You can also find online examples of my writing and articles here:http://www.claimyourjourney.com/blogs/katiehttp://www.nola.com/runninghttp://themommygoround.womansblogs.orghttp://www.blog.fortwofitness.com/http://newtotri.com/2011/08/becoming-triathlete-at-26-weeks-pregnant/*writing published in Pace Running Magazine*athlete bio featured on websites for Go Sport ID and NaturaStrideOther Affiliations:Nuun Hydration, 2012 Hood to Coast AfterNUUN Delight Team, Team Night Team MemberNuun Hydration, 2012 Chicago Marathon Expo, Brand RepresentativeRock 'n' Roll/Competitor Group, 2012 Rock Social Team MemberTimex Sports, 2012 Ironman World Championships, Social AmbassadorRock 'n' Roll/Competitor Group, 2013 Rock 'n' Blog Program Member

Us

Conducted thorough reliability analyses on electrical systems and components, utilizing tools such as Failure Mode and Effects Analysis (FMEA) and Root Cause Analysis (RCA) to identify potential failures and improve system performance.Developed and implemented reliability testing protocols and methodologies, ensuring compliance with industry standards and best practices to enhance the longevity and safety of electrical systems.Monitored and analyzed performance data from electrical systems, utilizing statistical tools and software to identify trends, assess reliability metrics, and inform predictive maintenance strategies.Prepared detailed reports and presentations on reliability findings, project outcomes, and recommendations for stakeholders, facilitating informed decision-making and continuous improvement initiatives.

Spartanburg, Sc, Us

Led the end-to-end product lifecycle management for measurement equipment, from concept development and market research to product launch and post-launch performance analysis, ensuring alignment with customer needs and market trends.Conducted comprehensive market analysis to identify customer requirements, competitive landscape, and emerging industry trends, leveraging insights to inform product development and positioning strategies.Collaborated with internal departments including engineering, marketing, and sales, to define product specifications, create go-to-market strategies, and drive successful product launches that exceeded revenue targets.Developed and maintained strong relationships with key customers, gathering feedback and voice-of-customer date to continuously refine product offerings and enhance customer satisfaction.Monitored and analyzed product performance metrics post-launch, utilizing data-driven insights to implement continuous improvement initiatives and ensure the delivery of high-quality, reliable measurement solutions.

Philadelphia, Pa, Us

Estimated and managed six non-capital expense maintenance projects for industrial clients, achieving an approval rate of over 80% for submitted proposals.Assembled comprehensive instrumentation and electrical specifications, including data sheets and quotes for new equipment such as flow transmitters, pressure transmitters, and overload protection relays, facilitating informed decision-making for clients.Designed and edited elementary diagrams and schematics for motor starters, drives, PLC I/O, and relays, ensuring clarity and accuracy in engineering documentation.Completed detailed design and engineering for batch processes and facilities in industrial manufacturing plants, encompassing lighting, grounding, motor control centers, conduit/cable schedules, and electrical equipment plan drawings.Conducted assessments of generator loads on production lines to ensure compliance with maximum load criteria, protecting client assets and enhancing operational reliability.Performed electrical load flow studies and designed protective relay systems for manufacturing facilities, covering extra high, high, and low voltage distribution systems (120V – 177kV).Designed conceptual layouts for power substations and motor control rooms, along with large-scale lighting layouts, considering safety, quality, efficiency, and aesthetics.

Bachelor Of Science, Electrical Engineering

Bachelor Of Science - Bs, Mathematics