Katie Lefevre Email & Phone Number

Raleigh, Nc, Us

Plano, Tx, Us

• Execute wireframes, sketches, flow models, and digital prototypes that lead to a superior product for FinThrive client• Produce design concepts and/or prototypes for use by development teams and in usability testing• Work closely with our internal and external partners to drive and understand user needs and experience requirements• Advocate for end users as you strive to create the right product• Collaborate with key stakeholders including product managers, developers, QA testers, and scrum masters to ensure design deliverables fulfill requirements• Ensure compliance with design, brand, legal and/or accessibility standards/requirements, as required• Conduct and participate in design reviews; mentor junior designers• Review in-progress and finished products and provide feedback to product managers and development teams

Raleigh, Nc, Us

JTL Services, Inc. is an executive search firm offering customized hiring solutions to source top talent.• Helped implement, improve, and optimize user experience on mobile and desktop devices• Optimized website presence for engineering, life sciences, and sales companies• Instructed team on UX design best practices• Regularly interacted with top clients to ensure maximum website and sourcing opportunities

Poughkeepsie, New York, Us

Fit and Fun Playscapes is a company for schools and children with affordable, easy-to-implement fitness, educational and social-emotional activities that engage all kinds of kids.• Managed the entire Shopify website presence• Prepared competitive analysis and updated periodically• Conducted A/B testing on website and email marketing strategies to optimize performance• Enhanced and developed user experience on the website, working with the creative and sales team• Conducted user testing and research to evaluate and optimize website usability• Worked with graphic designer to create and maintain design system and component libraries• Led on starting and creating Hubspot CRM for the company from the ground up, including building, implementing, managing and maintaining databases for all contacts, interacting with customer sales employees to determine procedures for the transfer and integration of data, and regularly updated that information• Regularly monitored, analyzed and strategized email campaigns, implementing various segmentation concepts• Monitored, translated and improved performance of PPC, SEO and organic platforms and acted as liaison between Fit and Fun and digital consultant• Supported social media functionality as part of a collaborative team

Raleigh, Nc, Us

Three Ships drives growth through digital marketing, specializing in performance-driven content, media investment management, and CRO.• Assisted agile team with designing and building mobile and desktop landing pages that optimize site performance and functionality• Responsible for kickstarting the competitive and domain research, user flows, wireframes, mockups, and widget designs for new clients• Created page designs and graphic assets (wireframes, mockups, prototypes) in Adobe Suite (Photoshop/XD/Illustrator), Figma, Balsamiq and Invision• Conducted A/B and CRO testing using AB Tasty and Google AdWords• Researched and created a podium style widget which increased RPV by 33% in the first month and resulted in a $3-9K increase in monthly sales• Completed experiments and analyzed campaign performance using data from Google AdWords, Analytics, and HotJar• Assisted in creating UX design specifications (wireframes), by applying user research, design standards, industry best practices, user needs, and overall business objectives• Participated in collaborative design review sessions with project team and developers to acquire consensus and get design approval on my wireframes and UX deliverables• Successfully collaborated with project and developer team in the redesign and relaunch of a consumer website• Updated websites using HTML and CSS, WordPress, and custom content management systems• Surveyed competitors landing pages and implemented best practice designs

Raleigh, Nc, Us

JTL Services, Inc. is an executive search firm offering targeted and customized hiring solutions to source top talent in the most cost effective way.• Developed Boolean skills for highly specific candidate searches on LinkedIn, Monster and Indeed• Edit candidate resumes before being sent to clients• Sourced top candidates in engineering, computer science and sales

Raleigh, North Carolina, Us

TheeDesign is a full-service internet marketing agency in Raleigh, NC. We specialize in search engine optimization, paid online advertising, email marketing, online reputation management, and more.• Conducted market and keyword defining research• Wrote quality web content for blogs• Built back-links for websites to improve search engine ranking• Used social media to build an active community and engaged with them• Assisted marketing team with various client and in-house marketing initiatives