Primary responsibilities include: + Responsible for day-to-day social media community management+ Engage social media communities by interacting with fans and influencers to grow brand awareness and loyalty+ Produce social media editorial calendars+ Develop and manage Facebook advertisements for content amplification + Social campaign ideation & implementation+ Perform on-going web listening, social channel analysis, and competitive audits+ Analyze marketing activities and report on performance for each initiative, while also evaluating market success of the program and making recommendations for strategic changes+ Manage and implement internal marketing projects such as website management, email marketing, blog, public relations, and social media management

+ Designed, monitored and collected over 500 qualified survey results+ Extensive secondary research on social media tools+ Conducted an in-depth analysis on Marriott hotel restaurants+ Analyzed research and developed recommendations on ways Marriott can more effectively market their restaurants+ Presented findings to Marriott's VP of Restaurants and Bars

+ Performed administrative duties for three professors within the marketing department of the College of Business Administration+ Led marketing studies to 300+ undergraduate marketing students+ Conducted market research in fields such as consumer behavior, retail marketing, internet marketing and integrated marketing communications

+ Implemented new sales tracking system to monitor and motivate spa concierge+ Assisted Sales Manager with group bookings+ Worked closely with accounting on hospitality charges and spa programs+ Provided leadership to the front desk while also fulfilling all spa concierge duties