Katie Martino Email and Phone Number

The Director, Marketing and Training position oversees the development and delivery of a fully integrated marketing and instructional training strategy for ConEst. The primary responsibility of the position is to increase brand awareness, educate the industry in the value of ConEst software solutions, and present ConEst’s customers with exceptional online, onsite and classroom training and resources to maximize the benefits of their software investment ultimately impacting ConEst’s revenue growth.

•Manage retention strategy projects for the Northeast division of Comcast, including Western New England, Pennsylvania, Maryland, DC and Greater Boston area regions•Coordinate resources and collaborate with internal and external stakeholders for project execution•Work within defined budgets for all production and execution•Manage projects, budgets and strategic initiatives•Analyze sales results and proactively manage obstacles to maintain positive sales outcomes.•Develop hypotheses for strategic changes to initiatives based on results

•Designed and implemented a strategy for lead generation and lead nurturing programs. Launched foundational nurturing program•Collaborated with data management to improve data and revenue funnel clarity between SFDC and Marketo•Developed and refined components and processes for increased efficiency and optimize lead generation results•Created and documented marketing processes, including in house and third party webinars, tradeshow promotion and nurturing campaigns

a premiere IT infrastructure integrator that specializes in high-availability and business solutions•Developed and integrated marketing campaigns, resulting in new client retention and long term client relationships. •Improved communication flow between marketing and sales by creating a web sales portal. Enhanced the sales account managers understanding of product and solutions features and helped them to sell more effectively. •Performed ongoing research profiling customer web analysis to create product sales and marketing tools based on the buying cycle of the ideal customer.•Created company branded material, sales guides, telemarketing scripts and maintained sales portal to ensure relevance and accuracy.

eCoast Sales - Rochester, NH; eCoast is an outsourced sales and channel marketing agency focused on executing highly customized programs that result in increased revenue and outreach for the high-technology industry. •Executed on marketing programs for a variety of business-to-business clients. Used an integrated approach to balance programs for clients to build their respective brands and businesses.•Managed daily campaign performance, analyzing data and identifying corrective actions when required. •Managed relationship with call center team leaders and agents to ensure quality, accuracy and validation of strong opportunities•Delivered campaign metrics and analysis to clients. •Managed lead generating initiatives for high-technology manufacturers such as HP and Cisco.

GreenPages Technology Solutions is a technology consulting and integration company•Managed key relationships and product lines.•Championed initiatives for expansion into elite status within all competencies.•Created and implemented demand generation plans for several strategic partners such as HP, VMware and IBM.•Managed marketing development funds, rebates and benefits from various partners•Used demand generation activities in creative ways to include the breadth of products and technologies from these partners, as well as promoting special pricing and sales representative resources.

Amherst Technologies was a $500 million value added reseller of IT products and services acquired by PC Connection.Managed manufacturer relationships and product lines.Played a vital role in increasing annual enterprise sales.Identified high profit rebate opportunities by investing to obtain manufacturer's certification training programs.Managed relationships with manufacturer partnersDeveloped, implemented and sold partner marketing plansImplemented and reported sales analysis and ROI on partner's marketing programs Presented Amherst's capabilities as a top channel performer for mid-market business to potential partnersAssisted with other marketing activities as needed (program evaluations, promotions, surveys)Coordinated, promoted and implemented customer seminars and manufacturer incentive programs. Provided ad materials and edited proofread copy for submission to mailers, web banner ads, promotional web pages etc.