• Transformed GSNorCal’s MarComm department from a siloed, agency-style structure to a lead partner in council brand strategy, focusing on cross-functional relationships• Successfully lead a team of four through times of major transition, including the reduction of our team size by over half, and restructured the department to improve performance and maximize limited staff resources• Managed complex, cross-departmental projects with frequently shifting deadlines and priorities, including omni-channel marketing campaigns, a manual migration and overhaul of gsnorcal.org, the announcement of our new CEO, a council-wide transition to fully refreshed branding, and the launch of a new Zendesk help center• Drastically improved our email strategy, which includes two monthly newsletters with an average open rate of 60% and an average click rate of 3%, built emails and email templates, and oversaw the creation of a new lead nurturing drip email campaign• Created advertising strategy and worked with an outside agency to A/B test various approaches and increased our captured leads by 20% over the last year, with a conversion rate of 7.45%• Led staff-wide Diversity, Equity, Inclusion, and Belonging (DEIB) training, and supported the launch of volunteer training and ongoing implementation of DEIB strategy • Planned and implemented a monthly call with MarComm department heads of ten largest Girl Scout councils to share best practices and cooperatively problem solve

• Wrote and edited marketing and communications copy for all campaigns and departments• Spearheaded competitor research, directly resulting in a $15K investment in new photography which improved our marketing campaigns and brand recognition• Started a year-long cross-departmental training program to increase departmental collaboration, and built tools to improve writing and brand voice alignment for all staff• Created several style guides to support a consistent brand voice, identity, and values, including anti-bias writing guidelines for staff and volunteers• Stepped up as communications lead for crisis situations such as wildfires, COVID-19, and the political uprisings of June 2020

With over eight years of expertise editing and writing in tech, publishing, product marketing, and non-profit companies, I excel at creating nuanced, persuasive copy and strong, compelling brand voices. My writing focuses on centering your unique voice while remaining concise and effective. I've built two style guides, worked on three brand refresh projects, and built many creative and effective campaigns. I specialize in bringing a DEI lens to all my writing, and have written guidelines on eliminating bias in professional and marketing writing. I have worked extensively in tech as a freelancer, including clients like OSISoft, Firework Ventures, and a large software company in the Seattle area. I am not currently accepting new clients or contract work.

Began as Marketing Associate, was promoted to Senior Marketing Associate in December 2016.• Overhauled product copy at the Avalon Travel imprint at PBG based on audience research to be more concise and persuasive, which increased sales up to 120% for updated titles• Created a comprehensive style guide to unify brand voice and aesthetic across the Moon Travel Guides imprint, including anti-bias guidelines on colonialism and racism• Edited and wrote hundreds of blog and social posts, product copy, fact sheets, and other sales and marketing materials for the Seal Press, Moon Travel Guides, and Rick Steves imprints• Managed marketing projects for Seal Press, including a Women’s History Month Campaign that involved hiring and coordinating freelance authors and creators

Proofread alts and merged corrections for all Seal ManuscriptsCreated and managed Seal Press submissions databaseEvaluated manuscript submissions for publication

Read and evaluated manuscripts for their publishing potentialWrote nuanced and detailed reader's reports