Partnering with brands to achieve their marketing and communication goals through immersive storytelling.

- Develop and manage annual strategy, goals and tactics in the Events and Shopper Marketing channels.- Manage all details of the Events and Shopper Marketing programs to ensure they are on-brand, in budget and integrated into the larger marketing and sales plan.- Collaborate with multiple agencies to execute on tactics to achieve goals and objectives.- Responsible for consumer facing brand messaging and internal communication.- Develop partnerships with like-minded brands to further drive engagement and sales.

- Strategic experiential partner with brands including: Tillamook, KEEN, adidas, Crimson Trace, The North Face.- Worked with clients to define the scope of work on each project and collaborated with internal departments to deliver on clients goals and objectives. - Successfully drove projects through all phases of the project lifecycle, with emphasis on financial control and evaluation.- Oversaw all elements of the client’s event: staff, A/V, food & beverage, venue, transportation, registration, design & production.- Live event management: internal corporate events, PR events, mobile sampling tours, trade shows, product launches, VIP lounges, grassroots sports events, corporate incentive trips.- Produce post-event recaps measuring ROI and identifying areas of growth for future activations.

- Responsible for increasing event awareness and sales by developing and implementing strategic marketing plans using internal tools and partnerships.- Create quarterly reports for clients including sales numbers, consumer behavior data, best practices and recommendations for future campaigns. - Cultivate and maintain existing relationships with clients (promoters, sports teams, venues, special events).- Create and execute client-based marketing campaigns using database marketing, social networking, B2B programs and B2C networks.- Merchandise Ticketmaster.com with relevant events, offers and promotions.

• Responsible for integrating the two separate creative freelance recruiting processes during the Draft and FCB merger.• Managed creative freelancers ensuring they had consistent work and confirming with their supervisors that they were satisfied.• Participated in weekly creative meetings and processed job position requests with finance and HR to get positions approved.

• Accountable for the successful launch of advertising campaigns on the MSN network. • Interfaced directly with strategic clients to receive, test, and implement advertiser creative. • Investigated and resolve delivery/performance issues and advise management as to revenue risk.

- Sales Promotions Coordinator 2/03-09/03- Promotions Assistant 10/01-2/03• Conceptualized, budgeted and executed signature station events and smaller scale events. Responsible for event production, band activities, on-site sponsors, visuals, lifestyle activities and media.• Developed daily guerrilla marketing efforts and street team events throughout Western Washington.• Coordinated sponsorships of Seattle events: Bumbershoot, Fremont Okotberfest, Fremont Fair, Mamafest, Big Shot, Sound Off, Capitol Hill Block Party, SIFF, community fairs and parades. • Initiated and developed partnerships with media: The Stranger, Filter and Seattle Sound. • Aided in the creation and implementation of TV, on-line, outdoor, transit and print marketing.• Created and developed marketing tools: quarterly CD samplers, posters, and other premiums. • Project manager for three CDs: Live From The Morning Alternative Volumes I & II, EndSessions Volume 4.• Hired and managed 10-15 street teamers and assistants.