Drives the brand’s Annual Operating Plan including developing forecasting models, competitive landscape audits, innovation planning, and defining the annual marketing budget and plan to meet annual goals. Oversees performance across digital marketing channels, including PPC, SEO/SEM, DSP, social media, email marketing, affiliate marketing, and programmatic advertising; determine KPIs and metrics; leverage predictive modeling tools and establish measurement inclusive of attribution models to measure impact, track progress, and build optimization plans.Build models, frameworks, reporting tools, and SOPs for data analytics to be able to deliver real-time reporting for actionable insights; real-time shipments and consumption reporting (1st party data), competitor business performance (Nielsen/Stackline), shopper/consumer research and consumer segmentation profiles, media results, and more.Leads Category Landscape and Go-To-Market plans for all brand innovation. Partners with sales and key retailers for sell-in and customer marketing support for innovation and core. Leads eCommerce and Retail Brand Strategy including media planning, budgets, content strategy, portfolio mix, and promotional planning. Led agency relationships and RFP processes.Manages 2-3 marketing team members.

Leads the brand strategy, marketing planning and execution, promotional strategy, and creative development for 3 of H&C’s owned brands. Acts as the driving force for innovation across key brands including category analysis, white space identification, product development and positioning, timeline management, testing, and launch. Develops and monitors brand sales forecasts, ongoing P&L management, and competitive landscape. Brand steward across all consumer touchpoints including website, eCommerce content, advertising, and organic social.

Driving a connected commerce strategy for CPGs via Retailer Media Networks, including Amazon, Kroger, Albertsons, Target, and Walmart.

Leader of fast-paced, multi-disciplinary teams that create and deliver integrated, conversion-driving marketing plans that deliver on KPIs while consistently achieving positive results for client and agency.Agency Subject Matter Expert for retail media platforms and shopper marketing tactics for Amazon, Kroger, Walmart, Albertsons, Target, and more. Defines go-to-market strategies rooted in data and the shopper journey for new product launches and core product initiatives throughout the Grocery, Mass, eCommerce, and Value channels. Led Mars Wrigley’s Amazon annual planning in which the campaigns exceeded annual growth goals. Planning included Targeting Strategy, Content Strategy, and Pricing Strategy.Strategized and executed Shopper Marketing and Retail Media Campaigns.

Defined strategy based on shopper and retail insights to influence key messaging objectives throughout the path to purchase, both online and off.Agency Subject Matter Expert for Walmart, Target, Dollar General activations as well as the development, structure, and executions of national promotions.Led brand strategy and branding campaigns for both challenger and category leading brands.Drove the planning and execution on many award-winning marketing campaigns including Kellogg’s longest-standing promotion, Scholastic Back-to-School at Walmart that drove Kid Cereal sales to have a +20% lift vs. year prior and the relaunch of the Matador brand.

Coordinated new business activity, managed pitch financials, and participated in planning, implementing and follow-up of all new business efforts. Drove flawless execution of Requests For Information and Requests For Proposals.

Thrived in a demanding environment while managing the execution and deadlines of over 150 national brand campaigns and regional promotions annually, while maintaining agency fiscal responsibility and continuous budget management to deliver 100% accuracy.

Contracted as a Kellogg Promotions Manager during an extended leave of absence at the request of Kellogg.Partnered with both brand and sales teams for annual Customer Business Planning and brand-specific initiative. Coordinated tier one program results and analysis.

Developed and executed marketing and public relations plans. Created and led the Access to Markets program for entrepreneurs.

Developed and maintained database for creative service projects across four global brands with combined domestic sales volume totaling $300MM. Reported to the Bioré Marketing Director with sales volume totaling $64MM.Gathered and analyzed market data using the AC Nielsen database used for planning marketing strategy. Managed and executed added value programs for sampling, special events, and in-book magazine exposure.Participated in 3 brands’ graphic restage from studio selection, concept, production, and execution.

Assisted in trade shows, customer shelf resets, and preparing for sales calls.