Katie Schaeffer Email & Phone Number

Hand selected to build the operational infrastructure for a $10M company and 40-person start-up organization to scale SaaS product growth from Denver to a national footprint. Direct the strategy across multiple operations including marketing, customer service, and product development. Manage a team of six with personnel experience including recruiting, interviewing, hiring, onboarding, training, performance evaluation, and developing team members’ professional capabilities.• Strategize directly with the CEO on the organization’s 36-month strategic business plan. • Delivered over one hundred net new sales leads Q3 2024 by developing three client Property Manager personas and implementing a “test, learn, & iterate” mindset on multiple nationwide lead generation campaigns.• Achieved a 24% email open rate by transforming/automating email strategy and hiring multiple strategic ad agency/marketing partners. • Evaluated the organization’s customer relationship management practices, assessed multiple RFP’s, negotiated contract details, and implemented Zoho CRM software to scale sales and lead generation capabilities. • Conceptualized and executed process improvements including employee training, standard operating procedures, quality assurance measurements, company-wide KPI’s, and recognition & reward programming. • Oversaw deployment of a new platform including developing the strategic roadmap and resolving all system bugs.

Nashville, Tennessee, Us

Led the strategy for storytelling and marketing for new prospective clients or program pilots for companies such as Verizon, T-Mobile, Google, OnStar, Air B&B, Comcast, and their high-profile executive teams. Built compelling content to drive business expansion with current clients. Managed a team of ten direct reports. • Team developed countless client pitches which included gathering market insights, cross-team collaboration, Power Point and/or video development, and organizing/leading visual demonstrations. • Innovative role that required a high level of creativity, thought leadership, executive presence, and iterating quickly.• Supported experiential marketing as Asurion introduced multiple M&A’s and product GTM strategies including Whole Home, Field Experts, Same Day Repair, uBreakiFix, and more.

Nashville, Tennessee, Us

Oversaw the strategy and execution for Asurion’s new “Whole Home” product portfolio, driving the value of expert technical support for a portfolio of telecommunications and technology products. Collaborated closely with executive leaders from AT&T, Sprint, and Verizon. • Helped scale Asurion’s co-branded marketing strategy from “cell phone tech support” to a premium service that supported all telecommunication and technology products in the home. • Highly collaborative and innovative role working with sales, client services, legal, operations, HR, and technology to customize product offerings, developing marketing materials, training operations, and delivering new tool capacity to the front line.

Nashville, Tennessee, Us

Played a critical role in developing Asurion’s first co-branded, non-insurance claim offering 24x7 technical support, which included go-to-market strategy, branding, storytelling, email campaigns, collateral, expert training, and the development of a proprietary software application. Innovated and executed multiple marketing and operational changes post “Soluto” merger & acquisition. Developed marketing campaigns that highlighted each client’s technical support value proposition. • Part of an award-winning team that delivered millions of dollars in incremental revenue and solidified Asurion’s first co-branded business ventures with separate non-competing marketing campaigns with Sprint, AT&T, and Verizon. • Worked internationally with a Tel Aviv team, collaborating, influencing without authority, testing & learning quickly, and ultimately delivering the first “Tech Coach” customer facing application.

Nashville, Tennessee, Us

Managed client relationship programming for multiple international telecommunications carriers. Ensured Asurion’s compliance with each client contract. Identified new business development opportunities, optimized each client relationship, and mitigated the risk of contract violations or fines. • Collaborated closely with executives from Cricket, Altel, and other international carriers. • Quickly promoted to a senior level role based on performance.