Katie Schaeffer Email & Phone Number

• Hand selected to build the operational infrastructure for a $10M company and 40-person start-up organization to scale SaaS product growth from Denver to a national footprint. Direct the strategy across multiple.
• Strategize directly with the CEO on the organization’s 36-month strategic business plan.
• Delivered over one hundred net new sales leads Q3 2024 by developing three client Property Manager personas and implementing a “test, learn, & iterate” mindset on multiple nationwide lead generation campaigns.
• Achieved a 24% email open rate by transforming/automating email strategy and hiring multiple strategic ad agency/marketing partners.
• Evaluated the organization’s customer relationship management practices, assessed multiple RFP’s, negotiated contract details, and implemented Zoho CRM software to scale sales and lead generation capabilities.
• Conceptualized and executed process improvements including employee training, standard operating procedures, quality assurance measurements, company-wide KPI’s, and recognition & reward programming.

Nashville, Tennessee, US

• Led the strategy for storytelling and marketing for new prospective clients or program pilots for companies such as Verizon, T-Mobile, Google, OnStar, Air B&B, Comcast, and their high-profile executive teams. Built.
• Team developed countless client pitches which included gathering market insights, cross-team collaboration, Power Point and/or video development, and organizing/leading visual demonstrations.
• Innovative role that required a high level of creativity, thought leadership, executive presence, and iterating quickly.
• Supported experiential marketing as Asurion introduced multiple M&A’s and product GTM strategies including Whole Home, Field Experts, Same Day Repair, uBreakiFix, and more.

Nashville, Tennessee, US

• Oversaw the strategy and execution for Asurion’s new “Whole Home” product portfolio, driving the value of expert technical support for a portfolio of telecommunications and technology products. Collaborated closely.
• Helped scale Asurion’s co-branded marketing strategy from “cell phone tech support” to a premium service that supported all telecommunication and technology products in the home.
• Highly collaborative and innovative role working with sales, client services, legal, operations, HR, and technology to customize product offerings, developing marketing materials, training operations, and delivering.

Nashville, Tennessee, US

• Played a critical role in developing Asurion’s first co-branded, non-insurance claim offering 24x7 technical support, which included go-to-market strategy, branding, storytelling, email campaigns, collateral, expert.
• Part of an award-winning team that delivered millions of dollars in incremental revenue and solidified Asurion’s first co-branded business ventures with separate non-competing marketing campaigns with Sprint, AT&T, and.
• Worked internationally with a Tel Aviv team, collaborating, influencing without authority, testing & learning quickly, and ultimately delivering the first “Tech Coach” customer facing application.

Nashville, Tennessee, US

• Managed client relationship programming for multiple international telecommunications carriers. Ensured Asurion’s compliance with each client contract. Identified new business development opportunities, optimized each.
• Collaborated closely with executives from Cricket, Altel, and other international carriers.
• Quickly promoted to a senior level role based on performance.