Katie Schaeffer

Katie Schaeffer Email and Phone Number

Product and Marketing leader | Developing High Performing Teams | Experiential Marketing | Go-to-Market Strategy Development | Storytelling & Sell-in | Brand Development | Strategic Marketing | Start-Up Environments @ ParkM
Greenwood Village, CO
Katie Schaeffer's Location
Kansas City, Missouri, United States, United States
Katie Schaeffer's Contact Details

Katie Schaeffer personal email

n/a
About Katie Schaeffer

Vice President of Product Marketing & Growth Results-driven professional with a proven history of scaling brands in fast-paced startup environments. Relied upon to deliver impactful marketing and operations solutions for Fortune 500 clients/prospects, including Verizon, AT&T, Sprint, Google, & Comcast. Highly skilled at crafting go-to-market strategies, storytelling, and developing compelling brand positioning to drive growth and customer engagement. Able to identify and implement business process improvements, build operational infrastructure, and develop standard operating procedures to help organizations scale their results. Brings a collaborative mindset to cross-functional teams. Experienced in elevating client service programs, CRM management, and email marketing to improve client and customer experience. Part of an award-winning team that helped raise Asurion’s valuation from $15 to over $65 a share in less than ten years. Areas of ExpertiseExperiential Marketing | Go-to-Market Strategy Development | Product Marketing & Management | Storytelling & Sell-in | Brand Development | Strategic Marketing | Market Analysis | Positioning & Messaging | Product Launch Planning | Sales Partnering | Client Program Management & Development | Cross-functional Collaboration | Team Leadership | Product Innovation | KPI Management | Agile Methods | Program Management | Customer Solutions | CRM Systems | Operations Management | Customer Support & Product Strategy | Market Expansion | Consumer Insights | Partner Relations | Global Growth | Lead Generation | Revenue Growth | Market Aligned Solutions | Brand Visibility | Data-driven Decision-making | Thought Leadership | Mentoring & Talent Development | Business Strategy | Relationship Building | Team Collaboration | Business Solutions | Customer Experience | Cross-functional Team Leadership | Leading in a Start-up Environment | Business Development | Scaling Brands | Product Roadmaps | Market Dynamics | Competitive Analysis | Market Research | Client Success | Customer Engagement | Innovation Roadmaps | Account Strategies | Financial Goal Setting | Process Optimization360 Feedback“Elevates the performance of the group,” “Fostered great camaraderie and culture,” “One of the strongest collaborators,” “Demonstrates empathy”, “Not afraid to take risks and create bold ideas”, “Solving big problems is her greatest strength”, "A leader who empowers." Clifton StrengthsRelator | Adaptability | Connectedness | Positivity | Empathy | Strategic | Ideation | Futuristic | Intellection | Developer

Katie Schaeffer's Current Company Details
ParkM

Parkm

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Product and Marketing leader | Developing High Performing Teams | Experiential Marketing | Go-to-Market Strategy Development | Storytelling & Sell-in | Brand Development | Strategic Marketing | Start-Up Environments
Greenwood Village, CO
Website:
parkm.com
Employees:
24
Katie Schaeffer Work Experience Details
  • Parkm
    Vp Of Operations
    Parkm Sep 2023 - Present
    Hand selected to build the operational infrastructure for a $10M company and 40-person start-up organization to scale SaaS product growth from Denver to a national footprint. Direct the strategy across multiple operations including marketing, customer service, and product development. Manage a team of six with personnel experience including recruiting, interviewing, hiring, onboarding, training, performance evaluation, and developing team members’ professional capabilities.• Strategize directly with the CEO on the organization’s 36-month strategic business plan. • Delivered over one hundred net new sales leads Q3 2024 by developing three client Property Manager personas and implementing a “test, learn, & iterate” mindset on multiple nationwide lead generation campaigns.• Achieved a 24% email open rate by transforming/automating email strategy and hiring multiple strategic ad agency/marketing partners. • Evaluated the organization’s customer relationship management practices, assessed multiple RFP’s, negotiated contract details, and implemented Zoho CRM software to scale sales and lead generation capabilities. • Conceptualized and executed process improvements including employee training, standard operating procedures, quality assurance measurements, company-wide KPI’s, and recognition & reward programming. • Oversaw deployment of a new platform including developing the strategic roadmap and resolving all system bugs.
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  • Asurion
    Senior Director New Product Marketing And Business Expansion
    Asurion 2018 - 2023
    Nashville, Tennessee, Us
    Led the strategy for storytelling and marketing for new prospective clients or program pilots for companies such as Verizon, T-Mobile, Google, OnStar, Air B&B, Comcast, and their high-profile executive teams. Built compelling content to drive business expansion with current clients. Managed a team of ten direct reports. • Team developed countless client pitches which included gathering market insights, cross-team collaboration, Power Point and/or video development, and organizing/leading visual demonstrations. • Innovative role that required a high level of creativity, thought leadership, executive presence, and iterating quickly.• Supported experiential marketing as Asurion introduced multiple M&A’s and product GTM strategies including Whole Home, Field Experts, Same Day Repair, uBreakiFix, and more.
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  • Asurion
    Senior Director Of Product Management
    Asurion 2017 - 2018
    Nashville, Tennessee, Us
    Oversaw the strategy and execution for Asurion’s new “Whole Home” product portfolio, driving the value of expert technical support for a portfolio of telecommunications and technology products. Collaborated closely with executive leaders from AT&T, Sprint, and Verizon. • Helped scale Asurion’s co-branded marketing strategy from “cell phone tech support” to a premium service that supported all telecommunication and technology products in the home. • Highly collaborative and innovative role working with sales, client services, legal, operations, HR, and technology to customize product offerings, developing marketing materials, training operations, and delivering new tool capacity to the front line.
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  • Asurion
    Director Of New Product Marketing
    Asurion 2006 - 2017
    Nashville, Tennessee, Us
    Played a critical role in developing Asurion’s first co-branded, non-insurance claim offering 24x7 technical support, which included go-to-market strategy, branding, storytelling, email campaigns, collateral, expert training, and the development of a proprietary software application. Innovated and executed multiple marketing and operational changes post “Soluto” merger & acquisition. Developed marketing campaigns that highlighted each client’s technical support value proposition. • Part of an award-winning team that delivered millions of dollars in incremental revenue and solidified Asurion’s first co-branded business ventures with separate non-competing marketing campaigns with Sprint, AT&T, and Verizon. • Worked internationally with a Tel Aviv team, collaborating, influencing without authority, testing & learning quickly, and ultimately delivering the first “Tech Coach” customer facing application.
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  • Asurion
    Senior Account Manager Of Client Services
    Asurion 2001 - 2006
    Nashville, Tennessee, Us
    Managed client relationship programming for multiple international telecommunications carriers. Ensured Asurion’s compliance with each client contract. Identified new business development opportunities, optimized each client relationship, and mitigated the risk of contract violations or fines. • Collaborated closely with executives from Cricket, Altel, and other international carriers. • Quickly promoted to a senior level role based on performance.
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Katie Schaeffer Skills

Product Management Vendor Management Wireless Program Management Telecommunications Cross Functional Team Leadership Account Management Management Mobile Devices Call Centers Team Leadership Strategy Strategic Partnerships Product Marketing Mobile Technology Customer Experience Go To Market Strategy New Business Development Mobile Communications

Katie Schaeffer Education Details

  • Oklahoma State University
    Oklahoma State University

Frequently Asked Questions about Katie Schaeffer

What company does Katie Schaeffer work for?

Katie Schaeffer works for Parkm

What is Katie Schaeffer's role at the current company?

Katie Schaeffer's current role is Product and Marketing leader | Developing High Performing Teams | Experiential Marketing | Go-to-Market Strategy Development | Storytelling & Sell-in | Brand Development | Strategic Marketing | Start-Up Environments.

What is Katie Schaeffer's email address?

Katie Schaeffer's email address is ka****@****ion.com

What is Katie Schaeffer's direct phone number?

Katie Schaeffer's direct phone number is +170346*****

What schools did Katie Schaeffer attend?

Katie Schaeffer attended Oklahoma State University.

What skills is Katie Schaeffer known for?

Katie Schaeffer has skills like Product Management, Vendor Management, Wireless, Program Management, Telecommunications, Cross Functional Team Leadership, Account Management, Management, Mobile Devices, Call Centers, Team Leadership, Strategy.

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