Katie Schiff Email & Phone Number

Los Angeles, Ca, Us

Santa Monica, Ca, Us

Santa Monica, Ca, Us

New York City, Us

Seattle, Washington, Us

Redwood City, California, Us

Managed a multi-million dollar marketing budget and strategic roadmap for subscriber acquisition and retention across owned and paid channels at Course Hero. Since joining in 2014, saw the company grow from 20M annual visitors to 400M+, and become an EdTech unicorn valued at $1.1B. I led subscription growth and retention for all paid and owned channels, collaborating with product, design, and engineering to implement strategies for quarterly, annual, and 5-year growth targets, surpassing 1M new subscribers in a single calendar year. I designed and launched the lifecycle strategy for user-generated content acquisition across paid channels, including email, social, mobile, and digital, increasing quality content by 115% and consistently beating cost per acquisition targets. To scope user acquisition deals, I modeled KPI impact for 3rd party partnerships, including Amazon, Hulu, and Spotify. I presented data learnings weekly to senior leaders on customer trends, costs per acquisition, and profits year over year.

Redwood City, California, Us

Managed digital media user acquisition efforts at Course Hero across all digital media platforms, including paid, earned, owned, and email. Collaborated closely with corporate leaders, engineering, design, and product to launch new features and go-to-market strategies for seasonal campaigns like Back-to-School. Helped the growth marketing team grow from 2 people to 9, including a dedicated marketing analyst, two dedicated engineers, and my own full-time direct report, which allowed our team to scale our output tremendously. Worked alongside the Director of Digital Marketing to train and support these new team members and represent our team to other key stakeholders at the company so that we could advocate for these additional resources.

Redwood City, California, Us

Managed all digital advertising efforts at Course Hero across all digital media platforms. Performed an audit on all paid user acquisition strategies and relaunched digital media channels with a new strategy based on the most urgent metrics for the company. Campaign driver for the first large-scale integrated marketing campaign for the company, including working with an external branding agency on the go-to-market strategy, messaging, and asset creation. Collaborated with top-level stakeholders on this initiative, across the organization, and surpassed ROI goals by 2x.Led product marketing for the Course Hero tuition scholarship program that has helped deliver over $100,000 of aid to deserving students each year.

Redwood City, California, Us

Owned strategic projects and initiatives that propelled Course Hero’s growth and community forward across all 12 U.S. and Canadian regions. These included national partnership negotiations and execution, managing the community scholarship program operations and go-to-market strategies, digital advertising campaign management, producing video series that highlighted student community voices and supporting multiple strategic business development initiatives.

Redwood City, California, Us

Community Manager responsible for user acquisition strategies in the U.S. southern market—owning all strategic field marketing, operations, and local partnership projects across the region. Consistently surpassed or doubled new user goals each quarter and led the region to a 200% revenue increase since launch. Recruited and managed 30+ remote direct reports per quarter to complete field marketing events, social media campaigns, and form local partnerships in highly localized markets. Provided one-on-one mentorship and coaching to each representative, empowering them to host initiatives independently and ensuring their positive internship and educational experience within the position.

Master Of Business Administration - Mba, Entertainment Strategy

Bachelor'S Degree, Sociology; Peace And Conflict Studies