Katie Newman

Katie Newman Email and Phone Number

Partner and Global Chief Marketing Officer for The Grid, the network behind independent agencies Mischief, Courage, No Fixed Address, NFA Health and Ethnicity Matters @ The Grid
Katie Newman's Location
Greater Chicago Area, United States, United States
Katie Newman's Contact Details
About Katie Newman

Katie credits her competitive nature to a 1991 hot-dog-eating competition. Seven sausages later, she took home the junior high championship trophy, and her love of winning was forever solidified. Three decades later, Katie leads growth for The Grid, a collective of some of the most talked about independent agencies, including Mischief, Courage and No Fixed Address.Before joining Mischief, Katie helped Burger King become Marketer of the Decade (AdAge), put Allstate at the forefront of culture with its award-winning Mayhem campaign and built a start-up that was eventually sold to a major holding company. She has been recognized by AdAge as a “Woman to Watch” and by Crain’s Chicago Business as a “40 Under 40.”

Katie Newman's Current Company Details
The Grid

The Grid

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Partner and Global Chief Marketing Officer for The Grid, the network behind independent agencies Mischief, Courage, No Fixed Address, NFA Health and Ethnicity Matters
Katie Newman Work Experience Details
  • The Grid
    Partner And Global Chief Marketing Officer
    The Grid Feb 2022 - Present
    Charged with driving the vision and growth for The Grid, the dynamic network behind the world's most talked about independent agencies: Mischief, Courage, No Fixed Address, NFA Health and Ethnicity Matters.
  • Publicis Groupe
    Chief Marketing Officer, Us Creative Agencies
    Publicis Groupe Jan 2021 - Jan 2022
    Paris, Ile De France, Fr
    Led net new growth across multiple Publicis Groupe US-based creative agencies: Leo Burnett, Fallon, Saatchi & Saatchi, Arc, Team One, MSL, Conill, SSX and Turner Duckworth
  • Leo Burnett
    Chief Marketing Officer
    Leo Burnett Jan 2017 - Jan 2021
    Chicago, Illinois, Us
    Established and implemented the vision for growth for Leo Burnett Group, which includes Leo Burnett, Arc Worldwide, Rokkan and Turner Duckworth.Made Leo Burnett the #2 most successful agency on the planet in terms of new business growth in 2018, earning more than $160 million in net revenue globally.
  • The Abundancy
    Chief Marketing Officer
    The Abundancy May 2016 - Jan 2017
    Chicago, Il, Us
    Led the vision, positioning and new business strategy for a marketing and technology start-up that was successfully acquired by Leo Burnett.Emphasis on data-driven marketing personalization and creative content.
  • Ardent
    Chief Marketing Officer
    Ardent May 2016 - Jan 2017
    Chicago, Il, Us
    Led new business development for Ardent, a software and analytics company that helps marketers predict and analyze consumer demand. Ardent was successfully sold to Leo Burnett in 2017. Emphasis: harnessing behavioral data from search, social, site and other sources to pinpoint intent, unearth trends, inform better content and accelerate marketing performance.
  • Transparent Media Partners
    Chief Marketing Officer
    Transparent Media Partners Oct 2015 - Jan 2017
    Chicago, Illinois, Us
    Led new business development for Transparent Media Partners, an independent marketing technology consultancy. Transparent embraces a neutral approach to help brands navigate the complex digital landscape, harness innovation and take back control of their data. Transparent is part of The Abundancy.
  • Frequency540
    Group Director, Business Development
    Frequency540 Sep 2014 - May 2016
    Chicago, Il, Us
    Charged with expanding the agency's portfolio of clients to exceed annual revenue goals. Led an agency team to prioritize, prospect, pitch, scope and win business with new and existing clients.Positioned and launched proprietary products and services to help establish competitive differentiation.Guided company's name and positioning change to The Abundancy in 2016.
  • Frequency540
    Group Account Director
    Frequency540 Feb 2013 - Sep 2014
    Chicago, Il, Us
    Defined and grew the agency's social innovation practice to help clients make a collective impact on complex issues with wide-ranging social significance.Oversaw brand, content distribution and measurement strategies for 9 of the agency's social impact clients, focusing on social issues related to education, employment and policy reform.Introduced clients to innovative digital solutions to make paid, earned and owned media more efficient and effective.
  • Leo Burnett
    Account Director
    Leo Burnett Feb 2010 - Feb 2013
    Chicago, Illinois, Us
    Directed advertising efforts for Allstate's national auto business, including strategy, new product launches, in-market implementation and measurement.Rebranded Sealy to appeal to a younger target, inspiring double-digit sales increases, incremental agency revenue and Effie, Cannes + ADDY accolades.Defined and executed a refreshed brand position and digital strategy for Hallmark Cards.
  • Crispin Porter + Bogusky
    Content Supervisor
    Crispin Porter + Bogusky Aug 2008 - May 2011
    New York, Ny, Us
    Supervised all aspects of national promotions for Burger King: TV, digital, print, new product development and various non-traditional media. Also led development of several initiatives for BK Europe.
  • Leo Burnett
    Account Supervisor
    Leo Burnett Apr 2005 - Aug 2008
    Chicago, Illinois, Us
    Oversaw advertising initiatives for Hallmark Cards, including digital, social media, TV, print and radio. Crafted 4 winning Effie case studies and two winning RACie submissions.
  • Barkley
    Account Manager
    Barkley Sep 2003 - Apr 2005
    Kansas City, Mo, Us
    Developed marketing tactics to reposition Payless ShoeSource as a destination for fashion-forward value.
  • Bernstein-Rein Advertising
    Assistant Account Executive
    Bernstein-Rein Advertising Aug 2001 - Sep 2003
    Kansas City, Missouri, Us
    Coordinated TV, radio, print and digital production initiatives for Walmart.

Katie Newman Skills

Digital Strategy Advertising Integrated Marketing Digital Media Interactive Marketing Digital Marketing Social Media Marketing Brand Development New Business Development Brand Architecture Interactive Advertising Social Media Marketing Mobile Marketing Strategy Brand Management Marketing Strategy Marketing Communications Media Buying Television Retail Marketing Branding And Identity Market Research Marketing Research Business Development Strategic Communications Google Analytics Mobile Advertising

Katie Newman Education Details

  • University Of Missouri-Columbia
    University Of Missouri-Columbia
    Advertising
  • Imperial College London
    Imperial College London
    Business

Frequently Asked Questions about Katie Newman

What company does Katie Newman work for?

Katie Newman works for The Grid

What is Katie Newman's role at the current company?

Katie Newman's current role is Partner and Global Chief Marketing Officer for The Grid, the network behind independent agencies Mischief, Courage, No Fixed Address, NFA Health and Ethnicity Matters.

What is Katie Newman's email address?

Katie Newman's email address is ka****@****ett.com

What is Katie Newman's direct phone number?

Katie Newman's direct phone number is +131278*****

What schools did Katie Newman attend?

Katie Newman attended University Of Missouri-Columbia, Imperial College London.

What are some of Katie Newman's interests?

Katie Newman has interest in Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Snow Skiing, Bad Karaoke, Photography, Surfing, Poverty Alleviation.

What skills is Katie Newman known for?

Katie Newman has skills like Digital Strategy, Advertising, Integrated Marketing, Digital Media, Interactive Marketing, Digital Marketing, Social Media, Marketing, Brand Development, New Business Development, Brand Architecture, Interactive Advertising.

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