Katie Nicklay Email & Phone Number

Greater Minneapolis-St. Paul Area

Responsible for understanding client business objectives and strategic goals fo the Fortune 1000, specifically clients within Life Sciences and Healthcare, to create innovative solutions and programs which deliver measurable results aligned with client goals and their bottom line in mind. I am focused on building and deepening client relationships within.

Melrose Institute - St. Louis Park, MN

• Manage the development of E-marketing efforts through Facebook, twitter, YouTube, podcasts, and webinars
• Implement web and social media based initiatives
• Maintain and grow referral relationships through consistent communication efforts
• Collaborate with marketing and media relations to support business initiatives
• Monitor Park Nicollet marketing efforts to ensure a return on investment for Melrose Institute
• Represent Melrose Institute at local, regional and national conferences

• Analyze business strategies and priorities to develop and implement system level marketing and public relations plans to support Fairview Orthopedics
• Manage transition of orthopedics marketing needs including strategic planning, web work, clinic openings and events
• Partner with and advise Operations VPs and Clinic Managers on opportunities that will grow business for the orthopedic service line
• Maintain a tightened and limited budget by consistently tracking estimates and reconciling monthly reports to verify expenses and ensure adhesion to budget
• Monitor effectiveness of marketing initiatives to measure return on marketing investment
• Upheld brand standards for several brands of Fairview Orthopedics

• Marketed higher education while supporting the ethics and morals of a private university.
• Implemented creative marketing strategies for several territories
• Advised students on major courses of study, classes, and the general core curriculum
• Chaired, planned, and executed large-scale events some exceeding 1600 people
• Mentored many counselors throughout the first years of their admissions careers
• Trained new counselors on several aspects of the admissions job including difficult situations, communication plans, and speaking engagements

Ma, Leadership In Student Affairs

Ba, Communication Studies