Katie C Email & Phone Number

United Kingdom

- Shortlisted as one of the final four candidates for a company award in the data-driven category

London, England, United Kingdom

- Launched new market and competitive intelligence processes for 50+ million revenue events, encompassing identification, data collection, and analysis.- Identified potential new market opportunities and provided advice on the respective go-to-market strategies for various business units and regions

Hong Kong Sar

- Reported directly to the CEO and collaborated with the company's leadership team.- Led a cross-functional team of 13 individuals, in collaboration with eBay, to publish a research report on 'cross-border e-commerce' as part of a strategic partnership.

- Analyzed the company’s departmental performance and productivity post-acquisition and restructuring. Designed regular management reports and performance metrics for the board and senior executives.- Reviewed buyer community profiles, trends, and spending efficiency. Phased out inefficient marketing expenses and narrowed geotargeting from 100+ countries to the top 25. Overall cost per action improved within six months.- Co-led the creation of the company's first corporate 3-year strategies and plans for 10 business units. This involved establishing SOPs, designing templates, and estimating EBITDA, among other tasks.- Pitched and proposed an investment for the phase 1 revamp of GSOL (B2B e-commerce sourcing platform). Conducted competitive landscape analysis, estimated market size, and prepared financial forecasts, comparing rebuild vs. no-rebuild scenarios.

- Customer Satisfaction Index >90%.- Led projects (value > $1 million HKD) from end to end, including engaging in sales conversations with senior executives, defining scopes and timelines, and allocating resources.Project Example:- Served as the PMO for a go-to-market assessment across 6 markets in APAC for a listed camera surveillance company.

Hong Kong

Project Example- Established Go-To-Market strategies for an F&B company by analyzing Hong Kong's competitive landscape, major sales channels, addressable market segments, etc. The company has successfully first launched in the Hong Kong e-commerce market and further expanded to significant retailers- Long list and shortlisted for M&A for a residential service market company- JV identification for a leading recycling company - Business Cases Categories: commercial due diligence, strategy formulation, market analyses. Detail example on request

Hong Kong

Project Example- Narrowed down acquisition targets to 20 from 100+ companies for a residential service company aiming to expand in Hong Kong. This was achieved through expert interviews, qualitative, and quantitative analyses.

Hanau Am Main Area, Germany

- Set up quantitative models to analyse environmental impacts of products' life cycle- Recommended possibilities to implement circular economy for cost& materials reduction. Framework was present in the circular economy roundtable

London, United Kingdom

- Ranked among the top 5 sales associates in the Menswear department within 4 months, consistently surpassing my ambitious monthly sales target of 50,000 pounds.- Was winner of dynamic currency conversion for the month of January and secured the third runner-up position in housekeeping across all departments.

Hong Kong

- Reviewed product compliance reports and communicated with third-party partner factories.- Established frameworks for best practices, including energy consumption and waste production.

Région De Lyon, France

- Conducted analysis on the degradation of pollutants in environmental samples and interpreted the data using statistical tools.

Beijing City, China

- Created content for museum displays.

Hong Kong

- Conducted experiments for protein extraction, including designing primers for DNA replication and extracting RNA

Education record

Master'S Degree, Sustainable Management Of Pollution

Project: Future Redevelopment and Remediation Plan for Lille municipality International field trip includes: Belgium, France, Netherland.

Bachelor Of Science (B.S.), Environmental Science

Activities and Societies: Internal Vice President of Hostel Committee at Chung Chi College, CUHK representatives to Wuhan and Taiwan