Katie Oswald Clark Email & Phone Number

Pittsburgh, Pennsylvania, United States

Greater Pittsburgh Area

•Provide leadership and vision that will drive business strategy across the organization•Lead the development of business plans to support revenue growth, profitability and align with strategic plans•Ensure that all marketing specialists collaborate and share best practices within areas of expertise; establish best practices and use central vendors•Monitor and maintain an awareness of competitive products and services and marketing activities in markets within North America•Work closely with product business units to drive the business strategy and innovative new products and services•Drive the use of the latest technology to effectively deliver messaging to target audiences•Provide oversight for all marketing campaigns and initiatives •Evaluate performance across channels, making recommendations for optimizations based on current and historical metrics•Determine partnerships and negotiate contract terms and conditions for major services•Maintain the marketing budget•Drive innovative campaigns and marketing initiatives for prospects and customers that generate profitable revenue growth and competitive differentiation•Recommend and prioritize an appropriate mix of communications strategies and tactics in drive brand awareness, engagement, and website traffic•Develop content and implement to drive awareness, customer leads and acquisition, retention and cross selling through both digital and traditional channels•Ensure all marketing communications are coordinated, support objectives and are an effective expenditure of resources•Research and find new ways to identify potential growth areas (geographic and by industry) in North America•Oversee internal communication •Oversee the website and email marketing program •Supervise a marketing team, including hiring, training, workloads, schedules and deadlines•Conduct customer, brand and product research initiatives•Offer expert advice to ensure best practices are followed and objectives are met

Provides various voice-over services, customized jingles and original music composition/production.

Greater Pittsburgh Area

• Work with marketing and product management to develop initial process documentation and to align Search Engine Marketing (SEM) within business strategies• Work with marketing, product management, and 3rd party to develop, monitor, and optimize all advertising campaigns including keyword generation, ad copy writing, landing page testing, and reporting• Work with 3rd party to manage the pay-per-click (PPC) advertising budgets• Analyze program performance and KPIs (ROAS, CTR, CPA, conversion rate, incremental cost, etc) and develop overall campaign performance reporting to support data driven decisions and constantly improve campaign effectiveness • Work with Marketing, Product Management, eMarketing and eBusiness Teams to test and implement web site improvements concerning SEO• Align with the content team to ensure SEO is considered at content authoring stage of marketing web page development• Maintain current search engine 3rd party partnerships as well as identify potential opportunities for new partners.• Assist with analyzing marketing performance and campaigns by developing and analyzing performance reports

Assist assigned clients (both business-to-business and business-to-consumer) with developing advertising strategies; media plans; and solutions to creative, logistical and technical problemsDevelop business initiative integration plans for new prospect outreach and ongoing customer communication effortsInvestigate and evaluate a clients current customer-base and potential marketing channels through an extensive process of profiling and segmentation, research to determine which channels or end users should be further developed and identification and attraction of new channels or end users while continuously evaluating ROI Gain and provide insights into customer or employee attitudes and needs though quantitative research; qualitative research including focus groups; and competitive analysis and translate into brand, advertising and creative strategiesEvaluation of a clients' competitors offerings and messaging for unique messaging and branding purposes following the evaluation of customers, vendors and employeesLaunch new brands design and messaging that unify the clients' organization and their objectives in service to their customersDevelop messaging that specifically appeals to the target channel or end user after research is completedRespond to RFP's (Request For Proposal's) for new business development opportunities that reflect the agency's position, business model and also include relevant success storiesProject management from start to completion, including: estimating costs, monitoring project timelines and budgets, proofreading final deliverables for content accuracy for both print and online deliverablesUsing social media platforms as a way to showcase a clients' objectives and product/service offerings, continuously provide updates and establish a following of supporters Work closely with all departments in the agency for smooth transition and workflow to ensure that project deliverables are in line with clients' requirements

Manage all aspects of vendor relationships including rate negotiations, new opportunities, campaign placements, contract negotiations, etc.Help to establish, maintain and grow media department infrastructure Develop marketing communication plans for various clients (between 8-12 clients at a time)Monitor production process to meet vendor creative deadlinesCollect client feedback and provide positive and corrective feedback with several creative solutionsAct as a media resource when providing input to assure media plans for agency clients are based on sound, well-thought-out directionResearch and develop client media strategies for promotions, new business pitches, etc.Assess, create and share agency point of views for various media related opportunities Keep up-to-date on clients promotional and new business initiativesManage and execute the billing process for all active media accounts

Select products for website, email and print communications (direct mail) based on company initiatives, sales, inventory, targeted demographics and purchasing patterns to increase multi-channel salesMonitor SKU performance, sell-through and customer feedback for online salesDevelop long-term strategy to optimize E-Commerce merchandising, including partnering with the Brand Department to make permanent website user interface changesConduct ongoing analysis to improve E-Commerce performance, product mix, pricing and promotionsWork closely with all areas of marketing to understand company stores' promotional calendar to ensure tight coordination and brand consistency between channelsLiason with Brand Department and Supply Chain group to communicate E-Commerce business strategies and trends to ensure optimal inventory levelsWriting and integrating content (with legal approval) into the site for various promotions and strategies Brief the production team regarding online promotions that will be translated into web design and copyCreate, implement and analyze tests to increase site performanceCreate seasonal merchandising plans. Drive all seasonal site changes including real-time site management that takes into account product availability, marketing channel needs and profitability. Monitor and report on results and use to determine future plans.Create new processes and implementation techniques that speed promotion put up/take down as well as efficiency and quality

Responsible for positioning and marketing of two stations in #22 Pittsburgh market (DMA)Liaison between local station and national sales team (I.E.: Millennium Sales)Station contact for all research materials including audience profiles, viewing trends, Nielsen ratings, tracking, delivery and postingResponsible for managing station marketing efforts; including on-air and on-site promotionsCreate sales presentations and various selling tools for direct mailings and on-air sweeps promotions Provide advertiser/category spending reports through use of CMR softwareProvide sales team with qualitative research through Local Simmons Data software packageAdconnections Administrator (local inventory management system) - taught the entire sales staff the new software and oversee that they use it properly on a regular basisAnalyze, report and distribute daily Nielsen overnight ratingsConduct weekly research training classes for sales team (on new/existing software I.E.: Adconnections, Simons, etc., positioning new/existing corporate initiatives, basic television knowledge: Nielsen ratings system, order writing, etc.)Create customized sales presentations for new business pitches which generated revenue for the stationsCreated new season program books and clips of new program video introducing the new fall season for both stationsCreated a training program/guide for new Account Executives to maximize the overall profit potential of the stationsEnsured that all Account Executives had a knowledge of their product and assisted them in creating "battle books" in order to be effective in selling both new and existing businessResponsible for managing the efforts of; Creation and maintenance of all one sheets and new program estimates for selling usageFacilitator and administrator of all sales toolsDevelop ratings estimates with logical rationale to coordinate with new programming