Katie Oswald Clark Email & Phone Number

Pittsburgh, Pennsylvania, United States

Greater Pittsburgh Area

• Provide leadership and vision that will drive business strategy across the organization
• Lead the development of business plans to support revenue growth, profitability and align with strategic plans
• Ensure that all marketing specialists collaborate and share best practices within areas of expertise; establish best practices and use central vendors
• Monitor and maintain an awareness of competitive products and services and marketing activities in markets within North America
• Work closely with product business units to drive the business strategy and innovative new products and services
• Drive the use of the latest technology to effectively deliver messaging to target audiences

Provides various voice-over services, customized jingles and original music composition/production.

Greater Pittsburgh Area

• Work with marketing and product management to develop initial process documentation and to align Search Engine Marketing (SEM) within business strategies
• Work with marketing, product management, and 3rd party to develop, monitor, and optimize all advertising campaigns including keyword generation, ad copy writing, landing page testing, and reporting
• Work with 3rd party to manage the pay-per-click (PPC) advertising budgets
• Analyze program performance and KPIs (ROAS, CTR, CPA, conversion rate, incremental cost, etc) and develop overall campaign performance reporting to support data driven decisions and constantly improve campaign.
• Work with Marketing, Product Management, eMarketing and eBusiness Teams to test and implement web site improvements concerning SEO
• Align with the content team to ensure SEO is considered at content authoring stage of marketing web page development

Assist assigned clients (both business-to-business and business-to-consumer) with developing advertising strategies; media plans; and solutions to creative, logistical and technical problemsDevelop business initiative integration plans for new prospect outreach and ongoing customer communication effortsInvestigate and evaluate a clients current.

Manage all aspects of vendor relationships including rate negotiations, new opportunities, campaign placements, contract negotiations, etc.Help to establish, maintain and grow media department infrastructure Develop marketing communication plans for various clients (between 8-12 clients at a time)Monitor production process to meet vendor creative.

Select products for website, email and print communications (direct mail) based on company initiatives, sales, inventory, targeted demographics and purchasing patterns to increase multi-channel salesMonitor SKU performance, sell-through and customer feedback for online salesDevelop long-term strategy to optimize E-Commerce merchandising, including.

Responsible for positioning and marketing of two stations in #22 Pittsburgh market (DMA)Liaison between local station and national sales team (I.E.: Millennium Sales)Station contact for all research materials including audience profiles, viewing trends, Nielsen ratings, tracking, delivery and postingResponsible for managing station marketing efforts.