Vice President, Creative
Current• Concepts, executes and implements creative. Manages brands for multiple nationally and internationally touring shows including shows playing on Broadway.• Collaborates with Chief Marketing Officer to develop marketing plans and initiatives to increase sales, brand awareness, and to execute all marketing functions.• Strategically involved in the development of products, business, marketing procedures and goals to enhance and grow customer experience. • Provides leadership for Live at the Eccles, a year-round series of nationally touring concerts, speakers, comedians and family entertainment. including marketing strategy and the development of a robust and successful email marketing program.• Instrumental in the Broadway Across America Utah rebrand, launching Broadway at the Eccles which continues to drive record-selling season tickets sales.• Manages tour merchandise development and implementation for all touring shows.