Katie Petrik Email and Phone Number
Atlanta, GA, US
Katie Petrik's Location
Atlanta, Georgia, United States, United States
Katie Petrik's Contact Details
Katie Petrik work email
- Valid
- Valid
Katie Petrik personal email
n/a
About Katie Petrik
Creative thinking, results-driven, and detail-oriented with a passion for Brand Marketing, Project Management, and Strategic Planning. Possesses excellent leadership, communication, and organization skills, with the ability to take charge, think outside the box, and effectively solve problems and make decisions.
Katie Petrik's Current Company Details
Ihg Hotels & Resorts
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Manager, Field Marketing Services
Atlanta, GA, US
- Website:
- ihgplc.com
- Employees:
- 18658
Katie Petrik Work Experience Details
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Manager, Field Marketing ServicesIhg Hotels & ResortsAtlanta, Ga, Us
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Field Marketing ManagerIhg Hotels & Resorts Aug 2022 - PresentAtlanta, Georgia, United States• Provides strategic marketing guidance to hotel teams within account portfolio• Consults hotels on digital marketing presence, optimizing for SEO and consistency across digital channels• Analyzes monthly paid media results for hotels, works alongside agency partners and media team to ensure spend efficiency in metasearch, sponsored placements and OTAs• Audits hotels information for accuracy on brand website and third-party platforms; Reviews and updates details on Google Business Profile, Trip Advisor, Cvent and GDS • Leads monthly call with each hotel team in portfolio to deliver performance insights, content updates, project status and marketing plans• Coordinates hotel support from agency partners including social media, public relations and reputation management• Designs custom marketing plan for each hotel in portfolio, working alongside commercial sales and revenue partners
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Go To Market Manager - Arby'SInspire Brands May 2021 - Aug 2022Atlanta, Ga• Go to market manager leading chicken and fish test platforms from initial planning through final performance recap and national calendar recommendation• Works cross-functionally with supply chain, operations, training, culinary, advertising, analytics, and consumer insights team members to implement and refine test strategies • Develops marketing briefs alongside brand partner to define product positioning for agencies and internal stakeholders• Reviews advertising material to ensure accurate display of product and promotion details• Actively tracks all test deliverables, communicating changes to stakeholders as needed -
Field Marketing Associate Manager - Arby’SInspire Brands Nov 2018 - May 2021Atlanta, Georgia• Owned full Grand Opening & Revitalization marketing process for all company-owned restaurants, from pre-construction phase through 6 weeks post-completion• Managed Arby’s system-wide Local Restaurant Marketing quarterly activations • Field Marketing Manager supporting over 250 franchised restaurants• Delivered national marketing plans to regional co-ops and local advertising agencies• Worked with external vendors to develop creative materials and execute local marketing initiatives
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Field Marketing/Advertising Senior AnalystPopeyes Louisiana Kitchen, Inc. Sep 2017 - Oct 2018Greater Atlanta Area• Supported over 60 markets in 3 regions with all television, radio, print, outdoor, digital and social media plans • Assembled monthly marketing communication detailing each markets media plans and national promotion execution• Collaborated with vendors and external creative partners on marketing and advertising initiatives • Balanced budget for each markets media and merchandising needs• Coordinated creative processes from initial request to merchandise production• Managed orders for national and local marketing materials • Served as a marketing/advertising resource to franchise partners and restaurant operators -
Marketing Calendar Senior AnalystPopeyes Louisiana Kitchen, Inc. Apr 2017 - Sep 2017Atlanta, Ga• Partnered with director of calendar planning to establish national marketing strategy• Managed national beverage calendar, planned and executed beverage promotions and sweepstakes• Oversaw Popeyes Kids Meal program; organized quarterly creative rotations• Composed monthly newsletter communicating details on promotional offers and media plans• Worked in conjunction with supply chain, operations, and culinary teams throughout product development cycle• Collaborated with consumer insights team to organize new product pipeline• Zero-based budgeting package owner – analyzed monthly expenses and provided support to finance team
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International Support Services SpecialistPopeyes Louisiana Kitchen, Inc. Mar 2016 - Apr 2017Atlanta, Ga• Trusted business contact between international field team and restaurant support center, supporting 600 restaurants in 28 countries• Project manager for international marketing, operations, and development teams• Assisted in international marketing creative production sessions• Supported training material development for all international restaurants• Completed administrative tasks including processing invoices, creating presentations, and organizing executive schedules• Planned and executed annual International convention for 200 International employees and Franchisees
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Brand Activation Manager - Anheuser-Busch ProductsLeon Farmer And Company Aug 2015 - Mar 2016Athens, Ga• Organized and implemented monthly promotional events for 45 local accounts• Created monthly activation schedule targeting key brands in conjunction with marketing calendar• Balanced 45 account budgets, weekly expense records, and payroll for part-time brand representatives• Managed scheduling for 8 part-time Brand Ambassadors and College Ambassador Teams• Supported sales team with Anheuser-Busch product placement in local markets• Managed social media accounts including Facebook, Twitter, & Instagram -
Client Service InternHomrich Berg May 2015 - Aug 2015Atlanta• Prepared statements of financial condition to brief clients on portfolio status• Completed long-term cash flow projections for over 60 clients• Logged and tracked Investment Banking information• Organized and updated confidential client information• Completed area-specific financial planning research projects as needed -
Financial Planning Challenge MentorUniversity Of Georgia Jan 2015 - May 2015Department Of Financial Planning, Housing, & Consumer Economics• Academically mentored 4 undergraduate student financial planning teams• Conducted 4 weekly meetings throughout semester, 8 presentations to FP firms,& final formal presentation event• Communication liaison between sponsors, students, and University faculty -
Student Financial CounselorAspire Clinic *Uga Research Facility* Jan 2014 - May 2014Athens, Georgia Area• Served as a Trusted Advisor to 3 families assisting with Financial Planning strategies, debt repayment solutions, budget restructuring, etc.• Prepared meeting plans to help clients maintain progress and stay focused on financial goals• Maintained confidential client information, research materials, and weekly file assignments
Katie Petrik Education Details
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Financial Planning
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Communication Studies
Frequently Asked Questions about Katie Petrik
What company does Katie Petrik work for?
Katie Petrik works for Ihg Hotels & Resorts
What is Katie Petrik's role at the current company?
Katie Petrik's current role is Manager, Field Marketing Services.
What is Katie Petrik's email address?
Katie Petrik's email address is kp****@****nds.com
What schools did Katie Petrik attend?
Katie Petrik attended The University Of Georgia, The University Of Georgia.
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