Cipher arms users with the ultimate combination of tools, content and communities, and makes sports more bettable.

Co-founder, Director, Owner and CEO of the company leading the predictive analytics space in Australia with Stats Insider and Fantasy Insider.

Hypometer Technologies (t/a Fantasy Insider & Stats Insider) builds tools and predictive models for the analysis of sporting data, uniquely displayed on our platforms to present information for intelligent decision making for sports fans, fantasy sports players and sports punters.

Fantasy Insider is the leading information platform for the Australian Daily Fantasy Sports industry, providing users with advanced predictive analytics and tools to build winning lineups. Website: https://www.fantasyinsider.com.au/

Analysis of big data, including Twitter and Facebook, specialising in Telemetrics (television and social media studies) at Queensland University of Technology (QUT).Authored and co-authored 11 articles for The Conversation in 2014/2015 - 33 564 totals reads Bigger than the Superbowl: World Cup breaks viewing recordshttps://theconversation.com/bigger-than-the-superbowl-the-world-cup-breaks-viewing-records-27709 My Kitchen Rules Pair Are All The Rage on Social Media for Nowhttps://theconversation.com/my-kitchen-rules-pair-are-all-the-rage-on-social-media-for-now-22830Online fine line: Using social media to predict the big brother evictionhttps://theconversation.com/online-fine-line-using-social-media-to-predict-the-big-brother-eviction-32372 Brands are Big Winners in the first ‘social media World Cup’https://theconversation.com/brands-are-big-winners-in-the-first-social-media-world-cup-27707View from Brazil: Twitter as a tool for protest – and procrastinationhttps://theconversation.com/view-from-brazil-twitter-as-a-tool-for-protest-and-procrastination-27708The World Cup that was: A look back through social mediahttps://theconversation.com/the-world-cup-that-was-a-look-back-through-social-media-27706 Big Brother ratings are down - but social media use is uphttps://theconversation.com/big-brother-ratings-are-down-but-social-media-use-is-up-33174Party Tricks struggles for votes with a social media audiencehttps://theconversation.com/party-tricks-struggles-for-votes-with-a-social-media-audience-32107 Collaborations are key to kickstarting your Youtube careerhttps://theconversation.com/collaborations-are-key-to-kickstarting-your-youtube-career-33176From selfies to climate change: the #G20 debate on Twitterhttps://theconversation.com/from-selfies-to-climate-change-the-g20-debate-on-twitter-34072#NSWVotes Twitter Chatter show the power of incumbency https://theconversation.com/nswvotes-twitter-chatter-shows-the-power-of-incumbency-39110