Katie Bean Email & Phone Number

Tulsa, Oklahoma, US

Charlotte, NC, US

• Led newly created Marketing Operations department responsible for standardization and governance of marketing tracking and reporting, marketing cost database architecture, pixel management, audience management, traffic.
• Ensured accuracy of marketing cost and revenue data, collaborated closely with marketing and analytics teams to ensure optimization and reporting needs are met, led trainings, and implemented standards and procedures
• Served as product manager for proprietary internal marketing tracking system; outlined business requirements, created road maps and tickets, and prioritized projects for development team

Charlotte, NC, US

• Supported strategic management consulting engagement through providing data and analysis on LendingTree’s key financial metrics, product offerings, consumer profiles, and competitive environment

Charlotte, NC, US

• Grew topline revenue, managed annual marketing spend budget and profitability, oversaw marketing strategy and channel management (SEM, display, social, content, performance marketing, and email), and optimized a mix of.
• Collaborated closely with analytics, product, sales, technology, and finance to accomplish strategic initiatives

Charlotte, NC, US

Charlotte, NC, US

• Directly managed all SnapCap (small business funding start-up acquired by LendingTree) marketing channels, including SEM, display, social, content, and email

Columbia, MD, US

• Managed and developed 4-7 direct reports, with an additional 10-15 dotted-line reports on client accounts across departments
• Oversaw account management and strategy of 5-15 client accounts with annual budgets of $40M+, focusing on efficiency of ad spend, incremental growth, and meeting clients’ goals
• Contributed to agency thought leadership and best practices and assisted with training and process improvement, including testing methodology and technical product feature enhancements

• Managed two marquee accounts, including a Fortune 500 retailer and a large national apparel retailer, with combined $20M+ annual budgets
• Strategy, execution, and project management among paid search, display, paid social, comparison shopping engines, feed management, and SEO services for clients

• Managed and optimized clients’ paid search accounts with the goal of growing sales and increasing advertising efficiency while also leveraging new digital marketing opportunities
• Rigorous data analysis using SQL and Excel to find actionable insights, tailor strategy, and prioritize projects
• Fulfilled the functions of an analyst while taking on additional strategic and leadership responsibilities

• Managed and optimized clients’ paid search accounts with the goal of growing sales and increasing advertising efficiency while also leveraging new digital marketing opportunities
• Rigorous data analysis using SQL and Excel to find actionable insights, tailor strategy, and prioritize projects

Lexington, VA, US

• Prepared for the incoming first-year class during the summer and assisted with day-to-day operations during the school year in the Dean of Students and Dean of First-Year Students’ Office, working under several.
• Communicated with University faculty and staff, current students, incoming students and their parents, through written and oral mediums, allocated housing assignments to all first-year students, and organized and.

Lexington, VA, US

• Assisted with W&L’s Alumni College and Traveller programs, summer sports camps, and summer conferences
• Organized participant information forms and housing assignments, helped transfer participant information to a new database system, synthesized and analyzed program evaluations, compiled and prepared program mailings.

Ba, Economics

Ms, Commerce, Concentration In Marketing And Management