Katie Rimoldi (Reiffenstein) Email & Phone Number

Milan, It

Milan, Lombardy, Italy

Amsterdam, North Holland, Netherlands

Spearheaded first ever global gifting strategy for Diageo’s luxury spirits portfolio (Tanqueray, Ron Zacapa, Don Julio, Talisker, The Singleton, Mortlach, Johnnie Walker), infusing client-centric brand experiences with shopper insights, fostering unparalleled client relationships and building consumer brand loyalty.Pioneered the creation and global roll-out of strategic gifting toolkits, aligning with 60+ stakeholders. Conceptualised and executed bespoke digital and physical brand experiences, collaborating with brand partners, international creative agencies and luxury retail partners (La Rinascente, Selfridges) to elevate brand presence.Crafted and executed 360 marketing campaigns, securing organic media reach through luxury channels (Vogue, GQ, Forbes, etc.) and influencers, culminating in enhanced lead generation and brand resonance.Cross-managed Senior Brand Managers on gifting-specific innovations and projects with a budget of £1m, contributing to the overall delivery of double-digit NSV and market share growth for the Reserve portfolio.

Amsterdam Area, Netherlands

Led Global on and off-trade BTL toolkits and POS, enhancing brand visibility at the point of sale and optimising touchpoints for key luxury brands.Drove strategic development and implementation of omnichannel customer/consumer experience toolkits, driving premiumization of the luxury portfolio. Led sustainable POS initiative to ensure creation of physical brand tools was implemented in accordance with Diageo’s corporate sustainability goals. Managed 5m budget and led exercise alongside agency partner to drastically reduce spend and save on P&L. Led a successful partnership with Fever Tree and developed joint brand playbook.

Amsterdam Area, Netherlands

Orchestrated the globally renowned ‘Bols Around the World’ bartending competition, amplifying bartender engagement and brand visibility, managing a team of four.Directed an EU-subsidised campaign for Genever (Dutch whiskey), aiming to revive the category in the USA.Managed the create-to-execution of Global brands (Bols Liqueurs, Bols Genever, Galliano) and Global trade events (Berlin Bar Convent, Tales of the Cocktail, London Cocktail week).Globally responsible for strategic marketing of Vaccari (Italian liqueur) and Henkes gin & whiskeyManaged ‘World’s 50 Best’ partnership and execution.

Amsterdam Area, Netherlands

Lucas Bols offers premium and super-premium global brands for cocktails and bartenders in over 110 countries around the world since 1575.

London, United Kingdom

Led global BTL toolkit and omni-channel asset creation for Diageo account alongside strategic development of cross-category global shopper principles.Managed team of two Account Managers.

London, United Kingdom

Orchestrated high-profile campaigns, events and brand launches, ensuring seamless brand integration for discerning audiences. Worked across multiple accounts managing a team of three Account Managers, leading major client pitches and managing budget of £1.5m.

Toronto, Canada Area

Directed high end brand events creation and implementation for Diageo’s luxury spirits portfolio at major Canadian events, managing team of three Account Coordinators.Led Diageo’s World Class, largest bartending competition in the world, in Canadian market Managed a team of three and budgets of $1m+.

Toronto, Canada Area

PepsiCo, President's Choice Financial, Canadian Tire- Managed national experiential campaigns- Oversaw program budgets to ensure delivery of targets- Built and maintained strong client relationships via weekly program reports and analytic communication- Coordinated program logistics and managed teams of 15+ brand ambassadors- Conducted promotional team trainings in major Canadian markets in both English and French- Managed bi-weekly payroll and expenses for Brand Ambassadors

Across Canada

LEGO, Teletoon Network- Successfully executed and managed national program tours - Managed promotional teams in all major Canadian markets- Delivered weekly reports and developed exceptional client relationships - Conducted training sessions and managed payroll for 30+ Brand Ambassadors

Toronto, Canada Area

Toronto, Canada Area

Bachelor'S, Art History, French

Education record

Level 1 Award In Wines