Katie Barry Reppucci Email & Phone Number

Greater Denver Area

Positions clients for brand, marketing, and commercial success as a member of creative agency’s account team. Works closely with clients to develop, launch, and manage campaigns that address critical brand and business problems. Work spans digital, social, email, out-of-home, paid media, and print projects. Oversees project budgets.▪ Leads all marketing strategies and functions in an agency-of-record capacity for a healthcare staffing company. Quickly earned respect as a trusted advisor to the business. Oversaw a 360 rebranding initiative, including a website rebuild, that repositioned the company as a premium partner for hospitals and health systems. Selected and managed a vendor relationship to achieve critical data integration with Salesforce. Bridged the gap between client stakeholders and creative teams to generate sales and marketing assets. ▪ Directed branding, messaging, and training initiatives that transformed the customer service department of a luxury appliances company. Aligned the network of ~20 factory-certified service providers with company’s premium brand, including the development and implementation of critical training programs and the oversight of an out-of-home branding program. Work was key in securing add-on engagements from company’s marketing department, including the design and launch of a new trade publication. Maintained this relationship for 9 years running.

Denver Metropolitan Area

Led the creation and growth of the banking / financial services vertical to secure marketing / advertising campaigns for the premiere localized lifestyle magazine in Denver. Directed lead generation through local and national agencies, developed and pitched client solutions, negotiated contracts, and oversaw campaign and sponsorship delivery (e.g., print, digital, experiential).▪ Defined and led the strategic direction for this startup vertical. ▪ Generated 7-figure incremental revenue. In the midst of a global economic downturn and recession, achieved year-over-year growth by positioning the magazine as a trusted, value-first media partner.▪ Gained and maintained insights into market trends and marketing / advertising behaviors. Leveraged this knowledge to develop and introduce campaigns that amplified client relevance while holding to their core brand values.▪ Ushered magazine into a new phase of sponsorships. Secured magazine’s then-most-profitable co-branded sponsorship—a collaboration with the Denver Art Museum for the King Tut Exhibit which drew hundreds of thousands of visitors.

Denver Metropolitan Area

Promoted to grow and lead accounts with mid-size and large national clients (e.g., DirecTV, AT&T, DISH Network, Suddenlink, Comcast) for the distribution of +30 products / services generating multibillion-dollar revenue. Managed a team and 8-figure cooperative marketing budgets. Directed growth strategy, account reviews and renewals, contract negotiations, partner marketing, and ongoing account success.— ▪ As streaming platforms began gaining momentum in the industry, identified and leveraged marketing as an essential tool in creating additional contractual value for clients to drive year-over-year revenue growth. ▪ Designed and orchestrated several co-branded marketing activations, including the first ESPN Sports Center Fan Experience in a professional sporting arena in partnership with AT&T (Mile High Stadium, $750,000 budget). Established the first ESPN Zone sponsorship with AT&T.▪ Integrated new products and services into contract negotiations and multiyear deals (e.g., DEMN broadband).▪ During these years, ESPN grew from 88M to 98M U.S. subscribers; ESPN2 grew from 88M to 97.6M U.S. subscribers. In 2008, ESPN recorded its then-most-watched year and month milestones. (Source: 10-Ks)

Denver Metropolitan Area

During a time of rapid growth, earned several promotions while driving growth of ESPN’s content distribution with +300 key regional accounts across the Western U.S. Oversaw account management, business development and renewals, contract negotiations, and partner marketing.▪ Strengthened client relationships by structuring deals to include value-added partnership marketing strategies and tactics.▪ Contributed market insights to the development of promotional marketing campaigns for clients. Served as a key point of contact for internal creative services teams.▪ During this time, ESPN grew from 75M to 89M U.S. subscribers, remaining the most widely distributed sports network. ESPN2 grew from 61M to 88M U.S. subscribers.