Katie Hughes Email & Phone Number

London, England, Gb

Managing all marketing efforts for Audrey’s, Flat Iron Square, Carrubo & Food Arch located in London Bridge. Responsible for the creation and implementation of brand strategy for each venue. Extensive experience in securing partnerships, sourcing talent, generating awareness of venues through out of home & digital marketing and generating media coverage across the four venues. This includes:-Social media - Manage all content creation, scheduling and community management for each venue. Manage all paid posts and social media adverts. Design, implement and manage social ad campaigns integrated into the company’s strategic marketing plans with custom target audiences for all local & brand pages-Sourcing Talent- Research & reach out to relevant influencers that match the target audience for each venue and discuss concept for campaign, negotiate cost & review deliverables and approve content. -Out of Home - Promote venues & activations going on within them through outdoor advertising around the SE1 area-Content Creation & Adaption - Creating & collecting content through Photoshoots, Designers, Influencers & User Generated Content-Local Marketing - Working with local businesses, theatres & attractions to promote our venues through them offering a loyalty discount (Friends of the venues discount) & build relationships with them -B2B- Working with Better Bankside (Business improvement district) to promote all venues through themPartnerships- Working with Diageo & Heineken brands to produce marketing plans for collaborations at venues including Casamigos & Beavertown Beer for our summer & Halloween events -Paid Media - Working with relevant packages such as London on the Inside, Londonist, Hot Dinners and Time Out

Davie, Fl, Us

Headed the Social Media for all Hard Rock Cafes globally. Extensive experience in content creation, securing partnerships, sourcing talent, lead global campaigns, managed ad campaigns & tracked campaign results. In detail this included:-Created, curated and managed social media content, including text, audio, visual and multimedia formats-Managed a social media budget of £250,000-Created comprehensive marketing plans to boost brand image, increase customer engagement and improve conversions-Designed, implemented and managed social ad campaigns integrated into the company’s strategic marketing plans-Tracked social media campaign's key performance metrics to maximize results and report progress to management-Responsible for the creation and implementation of global social brand strategy, working with all local teams-Managed 'Plus 1 Communications' social media agency that managed the scheduling and targeted ads for all locations-Created and scheduled social media ads with custom target audiences for all local & brand pages-Reviewed the annual operating plan with approved marketing focuses and allocate budget to campaigns aligned with the highest projected results -Managed Talent & Creator Content through inspirational briefs and an agreed budget, followed by approving deliverables and reviewing results-Planned, designed, implemented and monitored social media marketing campaigns-Engaged users with prompt responses, organised competitions and cultivated relationships-Monitored social media trends, including developments in design, applications, strategy and innovation to stay relevant and effective-Managed & scheduled content for the brand social media accounts (@hardrockcafe) ensuring a strong, optimum brand presence

Davie, Fl, Us

Digital: -Designing & distributing campaigns across Europe to maximize engagement and traffic, such as reveal & highlight videos shared by all teams and worldwide contests -Design and execute content plans to display a variation of organic & professional photos, getting behind current trends and representing brand in the best way-Monitoring follower increase across Europe, share best practices and generate monthly social media guides -Assisting all 24 European social media platforms to ensure they are representing the brand in the best way with regular posts, excellent quality media and generating good results through high engagement to target audience and maximizing awareness of the brand -On-going social media support – lead all campaigns, generate content and share best practices month-on-monthManaging European activations & campaigns:-Primary contact with our graphics team to create all collateral for European campaigns that is eye catching, attractive and an effective form of persuasive advertisement to go on all menus, website, social media, in-house collateral and external promo-Monitor promotion from a PR, in-house and digital level to ensure each cafe is activating each EU wide campaign properly to maximize brand awareness & engagement and ultimately surpass projected salesEvents: -Working alongside the rest of the marketing team to assist with on-ground activations -Assist with European events by supporting in the planning, preparation, budgeting and running of the event, ensuring all aspects are delivered in a professional and timely manner

Epsom, Surrey, Gb

Atkins is one of the world's most respected design, engineering and project management consultancies with operations throughout the UK, Europe, North America, Asia Pacific and the Middle East with over 17,000 staff in 180 offices across 28 countries. Responsibilities: -Management of the Group’s social media channels (Twitter, LinkedIn, Facebook, YouTube, Google+, Pinterest, Instagram and SlideShare)-Manage the Group’s content calendar-Content creation, curation and copywriting for a variety of online media and formats-Monthly detailed analytics report across entire digital estate-Best practice advice and guidance to broader communications/marketing community and recruitment team on social media best practice, content planning, etc.-Research and internal knowledge-sharing on digital news and trends

Davie, Fl, Us

Working with the Marketing team at Hard Rock Cafe in London.• Coordinating and planning major events such as Hard Rock rocks Edinburgh, Hard Rock Manchester’s 15th Anniversary party and Pinktober (Breast Cancer Gala). With marketing executives, hosting these events including interacting with and managing the needs of the artists performing • Creating a ‘Hard Rock Events’ guide on PowerPoint, explaining event collateral and how styling, red carpet set up, PR and digital and social media should be completed for events. This was then circulated to all European offices • Managing the Hard Rock Social Media Audits (Facebook and Twitter) • Creating and editing campaign and briefing PowerPoints with music, effects and transitions in a professional, creative way • Completing and editing all post campaign analysis presentations from the marketing departments around Europe• Reviewing campaigns presentations from different marketing departments around Europe, ensuring competed to the high standard expected by the marketing executives and if required, correcting and improving them before they were sent onto higher management

Marketing With Advertising Management

Education record

Education record