Director Of Communications And Marketing
San Francisco, California, Us
>Communications Directed communications promoting and supporting the vision and mission of the school. Responsibilities:• Served on the senior administrative team.• Served as the institutional voice. • Centralized school communication channel by creating one office which managed flow and content of school communication. • Advised, co-wrote, and edited headmaster (CEO) external communication from general remarks to crisis communication. • Served as Editor-in-Chief for the school's annual report and magazine. • Served as communication advisor to all administrative departments including Admissions and Development. • Project-managed high-priority initiatives of headmaster, Board members, and other key partners. • Strategized communication and developed annual plans. • Researched and launched new applications for communicating with stakeholders. >Marketing Developed and maintained the school’s brand, image, and message.Responsibilities:• Produced school's video marketing pieces—customer service, brochure, landing page, and tour videos. Included pre-production planning, scripting, interviewing, film editing, and publishing.• Creative directed and produced all printed and digital materials such as the Red&Gold magazine, annual report, State of the School report, strategic report, At-a-Glance, Remote Learning Plan 2020, viewbook, and The Cathedral Bulletin. • Directed brand-new website build. Page designed and wrote website copy. Managed content.• Modernized the school's brands—the official seal and mascot. • Developed new "C" marketing mark.• Created new set of marketing messages, including belief message.• Oversaw brand usage standards. Created a style guide. • Produced school's social media. • Directed and project-managed freelance and agency design and print teams.