Katie Riles Email & Phone Number

Boston, Ma, Us

Monrovia, California, Us

Leads a team of 4 interactive designs with a focus of both user experience and ecommerce in (DTC) direct to customer channels for NZXT.• Drove the design strategy for NZXT.com based on user needs, business opportunities, and insights collected from data and research. • Worked with my team to craft experiences in both shopping for peripherals and building PCs that are equal parts functional and delightful.• Optimized funnels and flows through content testing, learning and iteration. • Planned, organized, and delegated work based on the strengths of my team and goals of the company.• Cut through ambiguity to provided clear estimates and requirements for all projects.• Fostered a strong culture of growth and improvements by creating a safe, creative environment, providing timely feedback, and setting challenging goals.• Worked with a Cross functional team of designers, project managers, web developers and marketing to create new web content, launch new products and sales.• Excelled in creating and maintaining alignment across departments in a fast-moving organization with multiple stakeholders and competing priorities and projects.• Successfully navigated and inspired effective change management across sales, creative and web.• Fostered a high degree of accountability and trust within my team and those we partner with.• Worked closely across company leadership, directors, C suite and up to ensure alignment on company goals and initiatives via the work being created and executive by my team.

Ashburn, Virginia, Us

Leads a team of nine UX/UI professionals with commitment to setting new standards in operational excellence. • Identified and sets UX growth strategy and inspired others to push creative boundaries.• Mentored designers across disciplines.• Responsible for team performance, resource allocation, and project prioritization.• Effective in working across organizational boundaries to define, manage, and prioritize work.• Managed web and interactive communication projects from initial consultation through launch.• Ability to handle various projects at the same time and meet deadlines.• Worked closely with clients and developers to create an intuitive user interface and experience.• Validated designs through various UX industry practices such as usability studies, UX research, and heuristic evaluations.• Conceptualizing layouts of intuitive user interfaces in the form of wireframes and interactive prototypes.• Optimized usability of existing interfaces by assessing layout and accessibility, proposing updated layouts and functionality if needed.

Gonzales, La, Us

• Responsible for the design, development, and management of all company websites and portals.• Developed a plan to maintain unified company branding across all web platforms by updating the user interface and design where needed to align with company goals and industry technology trends to keep current on best practices in web design & development.• Designed a new user-friendly interface for hotel room television guide menus.• Lead the successful design, build, and launch of a single customer billing portal that replaced multiple outdated systems and enabled customer self-service across multiple devices.• Developed and implemented ad campaigns from concept to production across multiple platforms.• Created targeted display ads, print ads, and social content for posting along with video pre-roll concepts and scripts.• Responsible for managing and updating all sales assets and company branding materials.• Lead the design, development, and build of the new EATEL Business website, in a record time of 6 months from start to launch. As well as designed and implemented the new brand strategy for EATEL Business.

• Responsible for the creation and development of original ad campaigns for a variety of clients.• Created targeted web ads, pre-roll video storyboards, print ads, and social posts, along with leading website and landing page design and development.• Worked directly with the EATEL Business department Marketing Director, collaborating on ad campaign development and creation from concept to production.

New Orleans, Louisiana, Us

• Responsible for designing, developing, and editing client websites.• Worked directly with clients in the development of their websites and other marketing needs.• Managed the ad development platform, receiving ad requests, talking to clients, and assigning and proofing the ads.• I improved the post-sales workflow by developing a checklist that cut down client call time from 2 hours per call to 1 hour.

Mobile, Al, Us

Responsible for printed alumni materials for the 2012 year. Worked directly with the Alumni Board of Representatives and the Spring Hill College Art Director in selling design ideas, discussing the clients marketing desires and incorporating them into a design to have a cohesive marketing feel.