Katie (Maiers) Mcdonald Email & Phone Number

Dallas, Tx, Us

Dallas-Fort Worth Metroplex

Dallas-Fort Worth Metroplex

Spearheaded the digital product strategy for one of the largest pediatric healthcare systems in the Southwest (2.5 year project tenure)- Developed product roadmaps of objectives and key results (OKRs) that prioritized features based on business objectives, customer research, and analytics- Reviewed and synthesized key product metrics and performance insights that informed critical product improvements - Leveraged data and user research to recommend and design product enhancements that aligned key business goals with user needs

Dallas, Texas, United States

Navigated the complexities of people, culture, and how brands connect with the two- Influenced a people-first approach to brand strategy and creative development as the steward of the brand and voice of the people- Designed, executed, and delivered quantitative and qualitative research studies that gleaned insights for brand growth and enhanced CX - Crafted communication strategies for brands including the Choctaw Nation of Oklahoma, Choctaw Casinos & Resorts, Orkin, and Meadows Mental Health Policy Institute - Prepared and led branding, messaging strategy, brand architecture, project management, and innovation workshops with clients and creative teams

Dallas/Fort Worth Area

- Conducted various quantitative and qualitative research studies – some were designed to understand our audience, identify areas of opportunity for the brand, and/or measure the success of our efforts and the brand's overall health- Developed communication strategies for brands including Volunteers of America, Woody Creek Distillers, P.F. Chang’s, and Invitation Homes

Dallas/Fort Worth Area

- Gathered and distilled primary and secondary category, customer, and cultural research- Authored an array of creative brand, campaign, and project briefs for brands including Volunteers of America, Snapple, South University, and Shamrock Farms- Organized the brand rollout and product launch of Zephyr Gin within the Dallas market via a grassroots influencer strategy

Dallas, Texas

- Provided campus tours for (and essentially "pitched" the SMU experience to) prospective students, families, and community groups- Oversaw a publication of student-written articles available on the SMU Office of Undergraduate Admission webpage

Dallas/Fort Worth Area

- Assisted fellow students with their assignments, projects, and exam preparations with a focus on subject mastery and real-world application

Dallas/Fort Worth Area

- One of ten students selected to guide the Class of 2017 (1,500 students) with Academic Advising, Registration, and Orientation (AARO)- Created orientation curriculum alongside other AARO leaders and leadership within the Office of Student Life

Plano, Texas

- Responsible for delivering a 360 activation plan (awareness to acquisition) for JCPenney requested by the Senior Director of Corporate Sponsorships at the Dallas Mavericks- Provided the brand team for Canada Dry Ginger Ale with an integrated marketing campaign (with an emphasis on digital strategies) to maintain the brand's position as the number one ginger ale in the CSD space

Brussels Area, Belgium

Political pressures, the protection of human rights, and few protests. - Organized a demonstration preceding a hearing in the European Parliament ("Baku Games: Run for Human Rights") with a team organized by Vice President of the European Parliament, Ulrike Lunacek, and other leaders of the EU - Exercised my French speaking skills in addition to my English writing and editing skills; as one of two native English speakers in the office, I reviewed and edited articles and reports in English alongside my francophone coworkers- Managed FIDH's social content calendar - Coordinated manifestations, conferences, and media events- Promoted upcoming gatherings and meetings of various human rights defenders and elected deputies of the European Parliament held at the European Parliament and other governing institutions

Brussels Area, Belgium

- Crafted and presented a 30+ page research report (entirely in French); my thesis explored the responsibilities of international governing bodies (specifically the EU) and sports organizations when partnering with countries with a record of human rights violations (specifically Azerbaijan) - Gathered secondary research, conducted a variety of interviews, and participated in hearings and meetings within the European Parliament as part of my research for the report

Irving, Texas

- Conducted competitive audits of brands within the nonprofit space on behalf of United Way of Metropolitan Dallas- Synthesized and presented research findings that ultimately inspired interactive social media strategies and tactics

Leander, Tx

- Promoted the program (often by directly meeting with administrators and music directors) across the Austin area- Taught basic percussion fundamentals (i.e. rhythms, techniques, and music theory) to over 40 middle school students

Bachelor’S Degree, Advertising, French

Activities and Societies: Alpha Chi Honor Society, Kappa Tau Alpha Honor Society, Mortar Board Honor Society, Robert Stewart Hyer Society.

Internships In Francophone Europe

I spent the spring of 2015 in Brussels, Belgium with the IFE Field Studies and Internship Program which consisted of 5 weeks of intensive.

Education record

Education record