Alongside her two decades of agency and client-side marketing, Katie Rockliff founded tween streetwear label Real Pretty Kind (RPK) and its publishing arm: Reality Bites. These causal, next gen labels, actively support Anti-Bullying and Body Positivity; supply garments to Aussie families doing it tough; and via collaborative small batch manufacturing communities, actively empower women in the fashion industry*Testament to Katie's belief in the power of business as a catalyst for positive societal change and sustainable growth, RPK has been featured repeatedly in the likes of Mia Freedman's MamaMia Outloud and LadyStartUps, Minty Design Magazine, Little Mag, Better Homes + Gardens, Lunch Lady, My Child Magazine, The Slowdown Press, Somewhere Between Parenting Blog and more.

The Winning Group is one of Australia’s leading technology, retail, distribution and logistics companies, widely regarded for continually delivering on its mission to provide the best experiences in the world, for the world – for their customers, people, community and the planet.In 2022 TWG head hunted Katie Rockliff to spearhead their premium lifestyle label WINNINGS and strategically build the brand that would combine Winning Appliances; with renowned designer destinations Spence & Lyda furniture and lighting and Rogerseller Bathware; for an unrivaled premium home shopping experience. During her tenure as Winnings Head of Brand Marketing, Winnings was awarded Choice best in-store experience; launched Winning Appliances at The Block 2022; secured the most commercially successful EOFY campaign results in company history; and worked with HR and Design teams on the launch of the new Winnings lifestyle flagship in early 2023.

Home of the artful and curious shopper for 25 years, Spence & Lyda showcase creators, makers and their stories from at home and around the world – with emphasis on considered, hand crafted pieces, of exceptional beauty and meaning. As Head of Marketing for this premium design emporium, responsibilities have included brand strategy, experiences and full omni-channel planning and delivery. Now proudly part of Winning Group, this role was absorbed into the new position of Head of Brand & Marketing for the Winnings Portfolio of brands.

Consistently at the top of RECMA’s Global Qualitative Evaluation ranking, Carat serves many of Australia's largest brands, including Woolworths, Big W, BWS, Dan Murphy's, David Jones, KraftHeinz, Pandora, Medibank, AHM, Microsoft, and South Australia Tourism.Role: Senior Strategy Director - WWGAchievements: • Strategic account leadership for Carat’s largest account nationally: the Woolworths Grocery and Big W brands driving pivotal business change and growth• Retail Insights forums Director for David Jones Group • Direct report and mentoring responsibilities for 2 strategy managers and 1 junior strategist• Active involvement in internal cultural rebranding, new business pitches, strategy team training and operational decision making

Specialists in strategic brand and communication consultancy for the dynamic world of Small - Medium Enterprise, we leverage 25 years in Australia and Internationally with world leading brands, to deliver YOU the thinking without the overheads. Our portfolio of services include: Integrated Marketing Communications Planning · Business Development Strategy · Branding & Identity · Brand Strategy · Creative Strategy · Brand Marketing · Media Planning · Campaign Planning · Event & Project Management. Social Media Marketing Strategy and Delivery.

Forming the world’s largest media agency network OMD really walk the talk of being a “people-obsessed, outcomes-focused business that applies evidence and data-driven insights, combining empathy and inclusion, to drive performance and growth”Awarded Media Agency of the decade Mumbrella and ranked in the top 50 best places to work for 11 consecutive years. Role: Strategy Director – Telstra – McDonald’sAchievements: • Strategic account leadership for Telstra’s media communications groupwide, working in with various subsidiary agencies successfully gearing them towards post-rebrand growth• Campaign strategist for McDonald’s• Mentoring responsibilities for 2 media planning personnel• Active involvement in new business pitches

Global specialists in creating and managing brand value, Interbrand Sydney formed part of a 40 office network worldwide and held the prestigious Campaign Asia Pacific’s Specialist Agency of the Year award, 2011. The year 2011 also marked exceptional growth for Interbrand Sydney, expanding as it did by approximately 60% and encompassing strategic consultants; graphic, moving image and interior designers; copywriters and finished artists within the widening team. Katie’s introduction to the company followed long running pursuit by Interbrand MD Richard Curtis during her time at eskimo. Her new role as Interbrand Executive Director was designed to primarily lead the firm’s largest account Telstra, which largely supported IB's Sydney, Melbourne and NZ offices.Despite Telstra's success Interbrand’s growth was cut short in Q4, 2011 however, due to incompatible cost to revenue ratios. At this point the Executive Directorship role amongst others was made redundant.Achievements: • Successful strategic account leadership for Telstra valued at AUD$4million over a six month period including verbal and visual identities and an integrated comms strategy with DDB; plus internal cultural change program • Acquisition of a forward projection value of AUD$1million to secure Interbrand into 2012 • Leadership of a 25 member team to deliver Telstra requirements across a wide range of internal agency disciplines and three distinct parts of the Telstra client business: consumer, sme, large scale B2B• Direct report and mentoring responsibilities for 5 client services personnel• Active involvement in senior management financial reporting, new business pitches, and operational decision making

Independent creative agency Eskimo was founded 13 years ago by ex-Vogue Creative Directors, Zoe Pollitt and Natasha Hasemer and is an award winning creative agency specialising in brand and campaign creations in premium markets. At the invitation of eskimo’s owners, Katie was promoted from Business Strategy Director to Partner, after 4 months into employment. This move represented a commitment and recognition of Katie’s value to the firm, specifically her successful repositioning of eskimo as a strategic-creative agency, and demonstrably exceeding revenue and client acquisition targets. After relentless pursuit by Interbrand and a considered review by Katie of her possibilities for career advancement at eskimo, she moved to spearhead Interbrand’s key account nationally from July 2011. Role: Partner: Business StrategyAchievements: • New business acquisition AUD$1 million• Existing account value uplift of 25% across the business, due to demand generation for the new strategy offer • Expansion of eskimo’s client portfolio into the financial sector • eskimo’s own brand repositioning, inclusive of internal brand culture change and external marketing planning• Streamlining of eskimo roles, capacity reporting and re-structuring studio to meet the needs of an expanded offer • Implementation of advanced revenue and financial reporting mechanisms generally • Leading and executing all client strategic work and campaign management for Witchery, AMPCSC, WIB, SIMVSE, Charlie Brown, Gallery 4A, Jigsaw, Amanda Garrett

Top-ranking integrated agency M&C Saatchi was awarded Freedom's 'Store of the Future' retail innovations project in April 2009, as a direct result of The One Centre having entered voluntary administration. Having worked successfully together until that time, the Freedom Board requested Katie Rockliff be appointed to M&C on contract, to spear head this project. Achievements: • Successful completion of the Freedom Store of the Future concept and design development packages pre-tender• Additional contracts secured for M&C Saatchi for Freedom, covering brand architecture and brand language development.Client testimonial FREEDOM Creative Director as follows:Katie combines substantial business and strategic skills with an understanding of design in all disciplines. I worked with Katie on the Freedom Store of the Future project. This was an intensive research, creative and design brief to final technical drawings. At every stage of the project Katie was professional, informative and showed leading thinking! I cannot recommend her talents highly enough.

A world branding agency specialising in positioning and total branding, The One Centre operated as a single agency solution out of their headquarters in Sydney, Australia and satellite offices in London and Dubai*. The One Centre's unique 'total brand creation' capability delivered above and below the line services, from strategic inception through to production across a complete range of media touch points.* With T.O.C’s liquidation as a result of the GFC Katie was immediately headhunted and brought across to M& C Saatchi.Role: Group Account Director: Brand Design & Environments Achievements:• Senior Management: heading two of the three service pillars for the agency client services team• Securing and managing a departmental budget in excess of AUD2million per annum• Direct enhancement of the company portfolio, through acquisition and development of accounts such as The Coca Cola Company, WWF Australia and expansion of the Woolworths Group Financial Services portfolio• Streamlining of Client Services procedures and improving integration and performance quality between departments.• Offering specialist knowledge on international culture and global trends affecting consumer behaviour

Global design agency, Brand agency leaders, and part of the WPP network, Fitch specialises in Brand Communication, Strategic planning and Insights, & Retail Interior Design.Role: Associate Client Director / Client DirectorAchievements:• Strategic direction of 360-degree brand experience projects that achieve tangible brand profile and financial client benefits.• Securing and developing accounts to the tune of GBP1-2million per annum.• Direct enhancement of the Fitch portfolio through award winning projects LEGO & Aquascutum• Offering in-house, specialist knowledge on implementation and procurement for projects extending beyond the typical Fitch design remit – from delivery of one off retail brand environments to global network roll-outs

Role: Associate Client Director Achievements:• Translation of the Volkswagen retail look and feel to the UK Market in a 2.5 year, £300million programme that included property acquisition, site planning, and 360-degree brand implementation across all retail consumer touchpoints. The success of this project led directly to substantial growth of the Harkess-Ord London office and the establishment of an office in NYC.• Establishment of Harkess-Ord’s NYC office’ operating practices as part of a 10month relocation there.• Lead consultant to Citigroup for their USD12million European re-signing and Point of Sale roll-out. Consultant services had not previously been part of the Harkess-Ord portfolio and the success of this engagement has since allowed for an important expansion to Harkess-Ord’s credentials set.