Experienced marketing and communications leader who delivers results. Brand builder, storyteller, and strategic advisor to industry-leading organizations and agencies representing many of the world’s top brands. In my current role as Managing Director at SOCIETY U.S., I am leading the agency expansion in the U.S market.In my previous role as SVP of Marketing for Pvolve, I led the development of the brand communications plans and brand campaign to announce Jennifer Aniston’s role with the company. In my prior role as the Vice President of Global Marketing for Vital Proteins, I led the development and execution of the global marketing strategy for the brand and managed the relationship with CCO, Jennifer Aniston. I restructured the global marketing team to meet demand and better serve the business, leading to consistent YOY growth. As Senior Vice President of Global Marketing with United Entertainment Group (UEG), I launched the first international office located in London, expanding client work by adding global reach and relevance.✔ Led the largest global campaign for Vital Proteins✔ Worked with some of the largest global and Fortune 500 brands, including AT&T, Beam Suntory, Eddie Bauer, General Mills, Kellogg’s, JCPenney, Sam Adams, Starbucks, Shell, SC Johnson, The Clorox Company, Toyota, Unilever among others.✔ Defined all processes, budgets, strategic plans, and KPIs as part of the successful opening of the first international office for UEG.✔ As Vice President with Edelman, led large teams through the full project lifecycle, in addition to serving as Integrated Marketing and PR Lead for multiple global brands.✔ Met a critical objective to build a new digital platform to celebrate women in business, launching PepsiCo WIN (Women’s Inspiration Network).KEY AREAS OF FOCUS☑ Brand Marketing☑ Strategic Planning☑ Entertainment☑ Communications☑ Public Relations☑ Celebrity & Influencer Relationships☑ Relationship Management☑ Cross-Functional Collaboration☑ Positive Leadership☑ Coaching and Mentoring☑ Strategic Partnerships☑ Digital Marketing☑ Integrated Marketing☑ Executive-level KPI Reporting☑ Global Results
Listed skills include Public Relations, Integrated Marketing, Publicity, Media Relations, and 17 others.