Katie Rosholt

Katie Rosholt Email and Phone Number

Marketing & Communications Executive | Managing Director, SOCIETY U.S. @ SOCIETY Marketing Communications
Katie Rosholt's Location
Chicago, Illinois, United States, United States
Katie Rosholt's Contact Details
About Katie Rosholt

Experienced marketing and communications leader who delivers results. Brand builder, storyteller, and strategic advisor to industry-leading organizations and agencies representing many of the world’s top brands. In my current role as Managing Director at SOCIETY U.S., I am leading the agency expansion in the U.S market.In my previous role as SVP of Marketing for Pvolve, I led the development of the brand communications plans and brand campaign to announce Jennifer Aniston’s role with the company. In my prior role as the Vice President of Global Marketing for Vital Proteins, I led the development and execution of the global marketing strategy for the brand and managed the relationship with CCO, Jennifer Aniston. I restructured the global marketing team to meet demand and better serve the business, leading to consistent YOY growth. As Senior Vice President of Global Marketing with United Entertainment Group (UEG), I launched the first international office located in London, expanding client work by adding global reach and relevance.✔ Led the largest global campaign for Vital Proteins✔ Worked with some of the largest global and Fortune 500 brands, including AT&T, Beam Suntory, Eddie Bauer, General Mills, Kellogg’s, JCPenney, Sam Adams, Starbucks, Shell, SC Johnson, The Clorox Company, Toyota, Unilever among others.✔ Defined all processes, budgets, strategic plans, and KPIs as part of the successful opening of the first international office for UEG.✔ As Vice President with Edelman, led large teams through the full project lifecycle, in addition to serving as Integrated Marketing and PR Lead for multiple global brands.✔ Met a critical objective to build a new digital platform to celebrate women in business, launching PepsiCo WIN (Women’s Inspiration Network).KEY AREAS OF FOCUS☑ Brand Marketing☑ Strategic Planning☑ Entertainment☑ Communications☑ Public Relations☑ Celebrity & Influencer Relationships☑ Relationship Management☑ Cross-Functional Collaboration☑ Positive Leadership☑ Coaching and Mentoring☑ Strategic Partnerships☑ Digital Marketing☑ Integrated Marketing☑ Executive-level KPI Reporting☑ Global Results

Katie Rosholt's Current Company Details
SOCIETY Marketing Communications

Society Marketing Communications

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Marketing & Communications Executive | Managing Director, SOCIETY U.S.
Katie Rosholt Work Experience Details
  • Society Marketing Communications
    Managing Director, Society U.S.
    Society Marketing Communications Nov 2023 - Present
    Barangaroo, New South Wales, Au
    SOCIETY is an independent, female-founded, owned, and led marketing and communications agency. We are advocates for brands and organizations that are positively shaping the societies in which we live, work, and play. SOCIETY opened in 2017 in Australia and SOCIETY U.S. was founded in 2023.
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  • P.Volve
    Senior Vice President Marketing
    P.Volve Nov 2022 - Jun 2023
    New York, New York, Us
    ✔ Oversaw the creation of the company’s first, large-scale brand campaign to announce Jennifer Aniston✔ Led the RFP process to bring in the brand's first creative agency and new PR agency✔ Played a key role in Pvolve’s rebranding efforts in Q2 2023
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  • Chief
    Member
    Chief May 2022 - May 2023
    New York, Ny, Us
    Member of Chief, a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.
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  • Vital Proteins
    Vice President Global Marketing
    Vital Proteins Mar 2021 - Aug 2022
    Chicago, Illinois, Us
    ✔ Drove paid and organic media, integrated marketing, brand and product campaigns, in-house content, copywriting and communications teams, and served as the liaison to international marketing teams across 20+ markets, along with global celebrity partnerships and agency relationships.✔ Partnered with the innovation team and Jennifer Aniston on the development and launch of co-branded Protein and Collagen Bars. ✔ During the final phase of acquisition by NHSc, orchestrated and led the largest global brand campaign "Every Moment Is Vital" in the company’s history.
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  • United Entertainment Group
    Senior Vice President Business Development
    United Entertainment Group Jan 2018 - Jun 2020
    Ny, Ny, Us
    As SVP of Business Development, I developed a new business strategy for UEG, with the primary goal of ensuring sustainable growth throughout the US. Additionally, I served as a key member of the senior leadership team to drive strategic planning, client negotiations, and brand marketing.SELECTED HIGHLIGHTS & ACHIEVEMENTS✔ Refined agency positioning to achieve a competitive advantage by developing agency pricing models, compelling business proposals, and responding to RFI/RFPs.✔ Created entertainment-based marketing programs to deliver on brand objectives, and secured strategic partnerships across the entertainment, sports, and lifestyle marketing space.✔ Developed creative, entertainment-led concepts to target new customers, drive trial sales, and expand brand awareness.✔ Generated new revenue streams across numerous markets by spearheading development efforts and building relationships with brands across multiple categories.
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  • United Entertainment Group
    Senior Vice President Global Marketing
    United Entertainment Group 2012 - Jan 2018
    Ny, Ny, Us
    I was recruited to UEG in 2012 as Vice President, Client Relationship Management, and over the next 5 years I drove revenue and business growth across the West Coast.SELECTED HIGHLIGHTS & ACHIEVEMENTS✔ Expanded the client base while also deepening relationships with existing brands, including multiple Fortune 500 corporations.✔ Leveraged proven skills blending traditional marketing efforts with emerging trends to create authentic, relevant branding campaigns.✔ Led the JCPenney business for the agency’s first three years of partnership, driving consumer sales online and in-store despite YOY brand challenges.✔ Attracted a younger demographic for Eddie Bauer by developing an authentic, culturally relevant opportunity.✔ Helped AT&T break though a cluttered environment by creating an immersive brand experience at SXSW.In 2017 I was selected by executive leadership to lead the company’s global expansion efforts into the UK. As part of this effort, I led the launch of its first successful international office.SELECTED HIGHLIGHTS & ACHIEVEMENTS✔ Defined processes, budgets, strategic plans, and KPIs to establish the infrastructure necessary for creating a successful global operation.✔ Defined market positioning based upon consumer insights, trend analysis, and data analytics, resulting in a suite of marketing materials to sell agency services worldwide.✔ Led The South Pole Energy Challenge for Shell, partnering with a leading production company to create and manage content production in multiple countries.
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  • Current Lifestyle Marketing
    Vice President
    Current Lifestyle Marketing 2010 - 2012
    Chicago, Il, Us
    Led the development of PepsiCo WIN (Women's Inspiration Network) digital presence to build positive consumer engagement across the entire brand portfolio. Additionally, I served as strategic communications lead with multiple high-profile brands, including Mars, Confections, Pabst Brewing Company, Pulmuone, PepsiCo, The Clorox Company, and VeeV Acai Spirits.SELECTED HIGHLIGHTS & ACHIEVEMENTS✔ Developed strategy and content for the successful launch of PepsiCo WIN (Women’s Inspiration Network) to build a new digital platform to celebrate women in business.✔ As part of the PepsiCo WIN effort, interviewed women in entertainment, business, and social media, in addition to producing all content for the platform.
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  • Edelman
    Account Supervisor - Vice President
    Edelman 2005 - 2010
    New York, Ny, Us
    In 2005 I was recruited back to Edelman after a prior stint as Senior Account Executive just two years earlier. In this role, I led the Unilever AXE Shower Gel business, in addition to serving as Integrated Marketing and PR Lead for multiple clients.SELECTED HIGHLIGHTS & ACHIEVEMENTS✔ Key clients included American Heart Association, The Clorox Company, Jim Beam, Expedia, Hyatt, GenAudio, SC Johnson, and Unilever.✔ Worked on Brita FilterForGood campaign for The Clorox Company, AXE Shower Gel and Dove deodorant for Unilever, and portfolio communications work for SC Johnson.✔ Developed the company announcement plan for GenAudio at CES in Las Vegas, followed by additional events at The Sundance Film Festival to target content creators and film producers.✔ Guided brand marketing programs, navigating challenging conversations with key client decision-makers regarding brand strategy, as well as tactical implementation.
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  • Cramer-Krasselt
    Sae
    Cramer-Krasselt 2004 - 2005
    Chicago, Il, Us
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  • J.M. Glass And Associates
    Account Supervisor
    J.M. Glass And Associates 2003 - 2004
  • Edelman
    Intern - Senior Account Executive
    Edelman 2000 - 2003
    New York, Ny, Us
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Katie Rosholt Skills

Public Relations Integrated Marketing Publicity Media Relations Message Development Crisis Communications Strategic Communications Digital Media Digital Strategy Reputation Management Press Releases Sponsorship Internal Communications Social Media Marketing Corporate Communications Content Strategy Speech Writing Crisis Management Marketing Communications Strategic Partnerships Relationship Marketing

Katie Rosholt Education Details

  • Indiana University Bloomington
    Indiana University Bloomington
    Telecommunications

Frequently Asked Questions about Katie Rosholt

What company does Katie Rosholt work for?

Katie Rosholt works for Society Marketing Communications

What is Katie Rosholt's role at the current company?

Katie Rosholt's current role is Marketing & Communications Executive | Managing Director, SOCIETY U.S..

What is Katie Rosholt's email address?

Katie Rosholt's email address is kr****@****lve.com

What is Katie Rosholt's direct phone number?

Katie Rosholt's direct phone number is +177333*****

What schools did Katie Rosholt attend?

Katie Rosholt attended Indiana University Bloomington.

What skills is Katie Rosholt known for?

Katie Rosholt has skills like Public Relations, Integrated Marketing, Publicity, Media Relations, Message Development, Crisis Communications, Strategic Communications, Digital Media, Digital Strategy, Reputation Management, Press Releases, Sponsorship.

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