Katie Burke, Cem Email & Phone Number

Chicago, Il, Us

Responsible for developing overall strategic plan for and implementation of the Food & Nutrition Conference & Expo (FNCE) tradeshow sales programPrimary responsibilities:Managed the $2M+ exhibit budget and identify potential areas of exhibit growthGathered and analyzed information from internal and external sources to evaluate effectiveness of marketing campaignsProspected for new exhibitors and sustain and grow existing relationships with current exhibitors and Academy sponsorsSupervised data entry from exhibitor applications into specialized exhibit management softwareManaged daily tasks of the Exhibits Coordinator and onsite exhibit support staffNegotiated vendor contracts and bid process for the general service contractor

Developed, executed, and evaluated strategic marketing and sales plans for the ALA ConferencesEstablished and tracked financial goals for exhibit and sponsorship programs and monitor the annual budget for the exposition Negotiated exhibit supplier contracts Oversaw exhibit and sponsorship prospectus production, floorplan development, and booth assignmentsManaged $1 Million Exhibit Sales budget and a $150,000 Sponsorship Sales budgetAccomplishments:Expanded sponsorship options for the 2008 Annual Conference generating an additional $35,000 in Sponsorship revenueConducted in-depth market analysis for expositions and sponsorships, monitoring competitive pricing for ALA's expositionsCreated an online registration form for exhibits and sponsorships for the 2008 Regional Conferences; this new platform has increased sales by 32% in the first two months of its launch

Managed the $1.6 Million exhibit sales budget, coordination of exhibit hall, prospectus development, and booth assignments for our Pediatric Academic Societies’ (PAS) Annual Meeting and the National Conference & Exhibition (NCE)Created promotional campaigns for national and regional exhibits, increasing AAP brand recognitionOversaw projects, timelines and training for the Exhibit & Meeting Services Assistant and Registration staffAccomplishments:Grew the NCE Exhibit Hall by 19.5% in four yearsImplemented an Onsite Booth Sales program to Top 25 exhibitors to register for the next year’s exhibition, increasing booth revenue by $100,000 for the 2007 NCECreated Virtual Booth packages and a New Product Showcase on our web site for exhibitors of the NCE; new packages generated an additional $40,000 in exhibit revenue for the 2007 NCEGenerated $1.5 million in tradeshow service profits over the last 5 years by partnering with general contractor

Bachelors, Communication, Public Relations

Activities and Societies: ODK Honorary Society, Purdue Musical Organizations, Old Masters Program, Sigma Kappa Sorority, and Student.

High School Diploma