Hey there! I’m Katie. Dive into my world where family businesses are the heroes of their own stories, and where every brand has the potential to become someone’s favorite. With 15+ years in the game, I’ve learned the ropes from the inside out, turning what some see as challenges into our biggest wins.Transforming Family Businesses: Alongside my twin, Jenny, we’re all about shaking up how family businesses see themselves and their legacy. At Next Gen Collaborative, we’re not just talking about keeping the lights on; we’re about spotlighting what makes these businesses shine and setting them up for a future brighter than they imagined.Bridging Gaps with Customer Insights: And it doesn’t stop there. At MacKenzie, we dive deep into what makes customers tick, because let’s face it, feeling seen and heard is everything. We’re here to create those “aha” moments, turning everyday interactions into lasting connections.Looking Ahead with Excitement: The world’s always spinning, and I’m here for it, helping businesses stay one step ahead and navigate the future with a mix of excitement and strategy. It’s about dreaming big but planning bigger.Making Real Connections Happen: My jam ~ Helping brands create genuine vibes with their audience. I’m all about mixing the right amount of research with a dash of feedback to make sure your brand doesn’t just show up but stands out.So, Who Am I Really?: More than a strategist, I’m your go-to for stories that stick, advice that moves, and a big believer in the impact businesses can have on their corner of the world. Whether we’re talking redefining stories, empowering the next gen of family businesses, or crafting brands that feel like home, I’m all in.Let’s chat, brainstorm, or just dream up some big ideas together. Here’s to making an impact, one authentic connection at a time.