Katie Russo Email & Phone Number

Chapel Hill, Nc, Us

Raleigh, North Carolina, United States

Freelance marketing services including: Brand building, organic and paid social media, content creation, SEO, Google Ads, customer experience, website development, product strategy, and more.

Clayton, Nc

Commissioned abstract artist with gallery representation

Purchase, New York

•Led a communication strategy that supported brand marketing across a variety of social channels: Facebook, Instagram, X(formerly Twitter), YouTube, and Vimeo• Reported to the VP of Member Experience, improving internal business practices and operations• Led the growth of all Teladoc Health brand’s (Teladoc, Best Doctors, HealthiestYou) social presence by defining and executing a content strategy across social platforms: Facebook, LinkedIn, X (formerly Twitter), YouTube, and Pinterest during multiple acquisitions• Performed influencer research and executed outreach campaigns to build partnerships that drove the growth of Teladoc’s social audience• Monitored comments and complaints and resolved issues quickly, escalating cases that needed more attention to appropriate internal teams• Responded to all Google and Apple reviews for all 3 brands • Continuously tracked and analyzed insights on public sentiment, trends, and customer feedback; responded to industry mentions, key topic mentions, competitor mentions, partners, and influential conversations related to the company, brand, or industry. • Implemented and created a digital process for collecting testimonials in 11 languages for 3 of Teladoc Health brands • Capitalized on our high-performing, static testimonial ads by creating and producing member testimonial videos resulting in 3x higher click-through rates for our paid team

Purchase, New York

• Rebranded, modernized and increased adoption of our marketing communications platform housing over 200 configurable items, available in multiple mediums, dynamically created for over 6,000 clients’ unique health plans resulting in 100% increase of usage within 3 months• Co-created, produced and promoted a live webinar that provided marketing strategy to over 6,000 HR directors, benefits managers, and Insurance Brokers • Acted as the liaison between 50 Account Managers and the Creative Department to quickly support client requests• Employed strategic thinking to resolve special requests for direct mail marketing campaigns ranging from HTML, direct mail, flyers using Adobe Illustrator and Photoshop• Co-managed 2 large direct-to-consumer accounts • Assisted in the design of our new database to optimize, store, retrieve and analyze the member’s journey and the success of marketing campaigns• Created Net Promoter score analysis for the VP of Member Experience and CMO• Promoted internal brand awareness for corporate rebranding initiative to over 600 employees

Purchase, New York

• Completed a broad variety of administrative tasks for the President/CEO and Vice President/CFO including managing calendars, correspondence, travel plans, itineraries, and associated agendas, and professionally handled company IPO• Wore multiple hats as our company grew from 40-1000 employees in a matter of months.• Served as a liaison to the board of directors and senior management team• Organized, coordinated and managed all board meetings • Assisted six other c suite officers with various tasks including travel and calendar management • Facilitated growth of the business from start-up through IPO by optimizing the interview process to enable a 50% increase in employees• Negotiated and renegotiated vendor contracts• Helped oversee and manage office construction

New York Metro Area

Designed footwear and accessories. Commissioned artist in medias including: oil, acrylic, watercolor, and pen and ink.

Greenwich, Connecticut, United States

BCBG Paris•Increased business from $20 million to $27 million.•Managed all responsibilities for every facet of the design business.•Executed design packages with translation of all details in order for the factory to construct correct samples (i.e. lining, stitching size and color, ornament and leather finishes.)•Developed new leathers, assembled color palettes, and designed custom prints for all 6 collections. •Fit and corrected all patterns with our technician from prototypes to production.•Managed two assistant designers.•Involved buyers in design process by presenting sketches before sampling, a new initiative which resulted in on the spot orders.Nordstrom private label • Designed two private label lines for Nordstrom: Classiques and Ruby and Bloom which retailed from $100-$300. • Worked closely with Nordstrom Private Label buyer, guaranteeing that the proper product was presented based on previous sales and current trends.Thalia by Brian Reyes• Designed new line of fashion shoes for Thalia, an accomplished singer and actress• Attended photo shoots of new clothing line for Thalia and worked closely with fashion designer Brian Reyes to create correlating footwear for his clothing line.

•Responsible for all aspects of product design and production that enhanced the Rebels image. Key retailers: Macys, Free People, DELiA*s, DSW, Anthropologie, Famous Footwear, Zappos, and various Canadian retail stores. •Proactively worked with sales president to strengthen and advance relations with our retail buyers by attending key sales meetings, discussing key trends and past sales reports directly with design strengthened relationships with our customers. •Researched trends each season by traveling to Europe resulting in fresh, innovative styles and colors for the Rebels customer. •Oversaw all manufacturing and sourcing by traveling to Asia. Fit and corrected patterns from prototypes to production samples. •Sourced new factories and agents that ensured quality product was delivered in a timely matter

Sam and Libby •Increased sales by 115% in 1 year.• Developed and designed The Sam and Libby women's footwear line, targeting a wide range of customers. •Managed and mentored an assistant designer and design coordinator. •Displayed originality using fresh ideas to develop custom prints on fabric, outsoles, and hardware for construction. •Traveled extensively through Asia and Europe interpreting key trends and selecting new factories for future production. •Managed entire line-building processes, trend interpretation, sourcing materials, flat sketching, prototyping and pattern corrections, sales sample specifications, and production processes. •Worked closely with sales team on a daily basis. •Presented the line to our sales team and retail buyers including trend analysis and how it relates to the Sam and Libby customers.AK Anne Klein •Oversaw all of the designs for the entire brand. •Worked with the product coordinator and overseas team following prototypes, sales lots, and pre-production releases. •Presided over the product design of AK outlet stores.

•Responsible for all aspects of product design for a Footwear Company that targeted 18 to 35 year old fashion-forward women. •Achieved commercial acceptance at retailers across the United States and Europe, including Nordstrom, Macy's, Bloomingdale's, Zappos, Aldo, and Bakers/Wild Pair. •Developed and designed footwear lines for each season across a range of product categories, including athletic, casual, business and formal. •Created design concepts in the flat sketch or Photoshop format, identified and sourced materials in Italy, China, and America, compiled specification sheets, and managed prototype production. •Directly managed a group of workers to build hundreds of prototypes at our agency in China. •Spent approximately 29 weeks in China. •Oversaw sample construction from the conceptual stage to completion. •Responsible for quality control and sample modification to achieve product specification and quality standards. •Personally built prototypes by hand that involved complex detailing and/or crafting.

Accessories Design

Self-financed 100% of education

Fashion/Apparel Design