Marketing Specialist
Current- Monitoring project progress across the marketing, RFP, and PR teams, helping the VP of Marketing to document and follow up on critical actions, decisions, issues, and risks
- Organizing and coordinating events such as conferences, trade shows, and webinars to promote our services and nurture customers or prospects
- Supporting the growth of our B2C referral program and measuring its impact on the business
- Managing and growing our social media presence by creating engaging content and interacting with our online communities
- Tactical execution of our paid and organic campaigns/efforts (web/digital, email, content, and more)
- Supporting the team by monitoring and analyzing campaign performance and conducting market research to better understand industry trends and competitor activities