Katie Woods Email & Phone Number

Minneapolis, Minnesota, United States

Greater Minneapolis-St. Paul Area

• Art Direct, develop and lead Art Directors, Graphic Designers and Production Artists as well as work flow processes to ensure creative production is executed on-brand, on-time and on-budget.
• Resolve issues while driving efficiencies and effectiveness across all levels of Insignia's portfolio.
• Guide look and feel as well as development and implementation of brand guideline and standards across multiple media channels.
• Review and approve quality standards and specifications met or unmet by print vendors and other graphic service providers.
• Analyze post-campaign metrics to set best practices and optimize advertising campaigns for brand awareness and conversion for both Insignia and our CPG clients.
• Manage, motivate, mentor and drive a positive and productive culture for a team of Art Directors, Graphic Designers and Production Artists while creating and fostering a hard working culture.

Greater Minneapolis-St. Paul Area

• Leading and designing effective advertising and marketing communications by understanding current market trends and how they apply to brand strategies
• Develops projects from concept strategy to design and through production
• Identify opportunities to improve content development, processes, procedures and tools.

Greater Minneapolis-St. Paul Area

• Conceptualization and final design of Point of Purchase Signage, displays, animated gif’s, trade show graphics and marketing materials for a wide range of National clients (both retail and CPG).
• Drives store sales through development of brand compliant in-store marketing.
• Manages design process from concept to completion.
• Manage daily workflow while ensuring on-time delivery and high-quality end deliverables.
• Art Directs on location photo shoots; assists in concept development, preparation, execution, photo editing, and retouching images for digital and print initiatives.
• Responsible for obtaining quotes and ordering print collateral.

Saint Paul, MN

• Drives store sales thru the development of brand complaint in-store marketing as it relates to national brands, private label initiatives, store promotions, store fixturing, and executive presentations.
• Art Directs in-studio and on location photo shoots; assists in concept development, preparation, execution, photo editing, and retouching images for digital and print initiatives.
• Assist in reviewing, revising, and approving color proofs; making on-site visits to oversee large-scale projects that require wide scale viewing.
• Collaborate with internal marketing partners, product managers, visual merchandisers, executive leadership and outside vendors from project initiation to completion to ensure quality and creative design that meets.
• Plans and manages design process and practices to ensure that all in-store creative meets business goals and objectives.
• Train and mentor new employees in ISM: setting expectations and standards for attitude, behavior, and teamwork.

Saint Paul, MN

• Directed design from concept to completion of nationwide weekly circulars and direct mailers with multi-million customer distributions.
• Support Gander Mountain’s events with logo design, identity and promotional pieces such as t-shirts, sign toppers, etc.
• Demonstrate flexibility and strong project management skills to meet strict deadlines.

White Bear Lake, MN

Professional photography, image editing and color correctionGraphic design for printed and web productsLogo designVideo editing

Stillwater, Minnesota

• Design and coordinate marketing materials ensuring quality and consistency of the overall brand image of Cub Foods ( a banner of the SuperValu company).
• Increase sales by portraying the product in the most positive way possible by producing high quality electronic pages, special publications, in-house materials and commercial projects.
• Created various brochures, ROP's, DMP's, posters, in-store signage, window clings, stickers, logos, bitmap's and packaging.Prepared images for use in ads by doing manipulation and color corrections, and creating.

White Bear Lake, MN

Assisted in producing and managing high quality electronic pages, special sections, special publications, in-house materials and commercial projects for six weekly newspapers including the White Bear Press with a circulation of nearly 70,000. I was also in charge dummying and paginating 2 weekly papers and 1 monthly paper, and designing ads and other.

White Bear Lake, MN