Katie Santos-Coy, Mba (She/Her/Hers)

Katie Santos-Coy, Mba (She/Her/Hers) Email and Phone Number

Senior Director of External Affairs @ California College Guidance Initiative
Katie Santos-Coy, Mba (She/Her/Hers)'s Location
Sacramento, California, United States, United States
Katie Santos-Coy, Mba (She/Her/Hers)'s Contact Details

Katie Santos-Coy, Mba (She/Her/Hers) personal email

Katie Santos-Coy, Mba (She/Her/Hers) phone numbers

About Katie Santos-Coy, Mba (She/Her/Hers)

ProfileDedicated, collaborative and adaptable communications, marketing, external and government relations professional with 20+ years of extensive experience in higher education and nonprofit sectors. Skilled in developing creative cross-channel communication and engagement strategies to tell impactful stories for organizations. Effective communicator who garners support for organizations among California’s diverse constituents in the budget, legislative, and policy arenas. Experience managing in-house and creative agency teams, implementing efficient workflows, developing and managing policies and procedures, directing website redesigns, overseeing social media, public speaking and presentations, PR management, magazine production, and editing. Committed to promoting team culture championing diversity, equity, and inclusion.Areas of ExpertiseExecutive Leadership | Strategic Communication | Government Relations | Strategic Planning Budget Management | Multi-Channel Marketing | Social & Digital Media | Marketing Analytics | Public Relations | Brand Development & Management | Crisis & Change Communications | Project Management | Copywriting & Editing | Publication Production | Fundraising Communications | Team Training & Development

Katie Santos-Coy, Mba (She/Her/Hers)'s Current Company Details
California College Guidance Initiative

California College Guidance Initiative

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Senior Director of External Affairs
Katie Santos-Coy, Mba (She/Her/Hers) Work Experience Details
  • California College Guidance Initiative
    Senior Director Of External Affairs
    California College Guidance Initiative Oct 2023 - Present
    Sacramento, California, Us
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  • California State University, Los Angeles
    Executive Director For Communications And Public Affairs
    California State University, Los Angeles Jun 2021 - Oct 2023
    Los Angeles, Ca, Us
    Responsible for the planning, coordination, and management of the University's strategic communications, marketing, and branding programs, with a particular focus on enrollment management marketing and communications. The central communications office at Cal State LA holds the primary functions of leading strategic communication, media relations, and brand identity.
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  • University Of California San Diego
    Director Of Marketing And Communications For Enrollment Management
    University Of California San Diego Jan 2020 - Jun 2021
    La Jolla, Ca, Us
    Oversaw a comprehensive marketing program encompassing the targeted outreach of all the functional units within Enrollment Management in coordination with University Communications colleagues. Ensured Enrollment Management marketing and communications were in sync with campus brand, marketing, and communications initiatives. Created and executed a strategic, goal-based, data-driven marketing and communications plan to promote brand identity domestically and internationally and helped drive global awareness of the UC San Diego undergraduate experience.
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  • Marshall B. Ketchum University
    Director Of Marketing And Communications
    Marshall B. Ketchum University Dec 2014 - Jan 2020
    Directed all marketing and communications efforts on behalf of the entire university and its affiliated health care centers. Assumed the newly created Director of Marketing and Communications position, a role historically split between two administrators. Managed all internal and external communications, responsible for increasing patient census among health care centers, collaborated with campus partners in improving student prospect pipeline, and managed communications related to donor stewardship and fundraising.
  • Marshall B. Ketchum University
    Director Of Communications & Interim Director Of Marketing
    Marshall B. Ketchum University Sep 2014 - Dec 2014
  • Dartmouth College
    Associate Director For Communications And Social Media
    Dartmouth College Sep 2012 - Sep 2014
    Hanover, Nh, Us
    Managed marketing and communications portfolio for the admissions and financial aid units at the university. Oversaw redesign of all primary marketing collateral, ensuring alignment with the overarching brand. Developed a unified voice and presentation for all campus visitors and established first-ever virtual tour. Responsible for social media. Served as liaison between units and central communications office.
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  • California Dental Association
    Marketing Specialist
    California Dental Association Nov 2010 - Sep 2012
    Sacramento, Ca, Us
    Under the direction of the CMO and unit Director, responsible for marketing and communications for The Dentists Insurance Company. Utilized market research data to create modern marketing materials, ensuring all legal requirements and disclosures were articulated.
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  • California School Boards Association
    Marketing Specialist
    California School Boards Association Sep 2006 - Nov 2010
    West Sacramento, Ca, Us
    Under the direction of the Director of Marketing, responsible for implementing components of the new strategic plan. Served in the role of project manager, social media expert, and web content creator and editor.
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  • California State University, Sacramento
    Special Assistant, Alcohol Education Program
    California State University, Sacramento 2003 - 2006
    Sacramento, California, Us
    Paraprofessional experience obtained while completing my degree at Sac State. Responsible for supporting the implementation of a university-wide alcohol and other drug education program.
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Katie Santos-Coy, Mba (She/Her/Hers) Skills

Social Media Social Networking Email Marketing Event Planning Nonprofits Editing Press Releases Marketing Marketing Communications Public Relations Public Speaking Strategic Communications Event Management Facebook Media Relations Non Profits

Katie Santos-Coy, Mba (She/Her/Hers) Education Details

  • Western Governors University
    Western Governors University
    General
  • California State University-Sacramento
    California State University-Sacramento
    Political Science

Frequently Asked Questions about Katie Santos-Coy, Mba (She/Her/Hers)

What company does Katie Santos-Coy, Mba (She/Her/Hers) work for?

Katie Santos-Coy, Mba (She/Her/Hers) works for California College Guidance Initiative

What is Katie Santos-Coy, Mba (She/Her/Hers)'s role at the current company?

Katie Santos-Coy, Mba (She/Her/Hers)'s current role is Senior Director of External Affairs.

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What schools did Katie Santos-Coy, Mba (She/Her/Hers) attend?

Katie Santos-Coy, Mba (She/Her/Hers) attended Western Governors University, California State University-Sacramento.

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Katie Santos-Coy, Mba (She/Her/Hers) has interest in Professional Networking, Travel And Cooking.

What skills is Katie Santos-Coy, Mba (She/Her/Hers) known for?

Katie Santos-Coy, Mba (She/Her/Hers) has skills like Social Media, Social Networking, Email Marketing, Event Planning, Nonprofits, Editing, Press Releases, Marketing, Marketing Communications, Public Relations, Public Speaking, Strategic Communications.

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