Katie Baldwin Email & Phone Number

Menlo Park, Ca, Us

Leads relationships with top Holding Companies in North America

Menlo Park, Ca, Us

Lead large, multilayered organization of Managers and Partner Managers focused on building agency partnership and client revenue for our top Independent Agencies. Lead strategy, revenue growth, team culture, hiring to deliver over 8B in yearly Meta revenue.

Manage a team of partner managers who work with agencies and clients to growth their businesses through the Facebook platform of services.

- Work with Unilever (CPG) across their portfolio of brands to drive business results through mobile first marketing. - Educate and inspire Unilever and its agency partners to think mobile first from both a media and creative lens

• Manage relationship with Omnicom agencies in the US including OMD, PHD, Resolution Media, Accuen, Annalect, BBDO, DDB and TBWA/Chiat/Day• Produce quarterly business reviews and strategic business plans to grow client revenue through Omnicom agencies in the US• Maintain and foster executive agency relationships to drive collaboration and partnership between organizations• Quarterback cross-functional teams within Facebook to create game changing initiatives for Omnicom agencies • Drive and impact revenue through scalable programs and trainings that engage and excite agency teams• Partner with Facebook client teams to remove spend barriers, build relationships and educate agency partners

New York, Ny, Us

• Drive overall business relationship between AOL and WPP, including all agency subsidiaries • Build, negotiate and manage agency contracts to accelerate growth in spending• Create engaging programs, business reviews and trainings to evangelize AOL’s products and services throughout the agencies• Work with Agency leaders and internal stakeholders to drive best process and communication between Agency and AOL

• 5th Employee at Pictela, helped to shape all client services process across sales, account management, analytics and finance• Integral in developing go to market sales strategy and top category, agency and publisher targets• Involved in driving product development roadmap• Drove 52% of Pictela total sales revenue in 2010• Created strategic initiatives to grow top accounts from test campaigns to year long partnerships creating a 200% revenue growth YoY across Key Clients:o MEC, Mediacom, Mindshare, Horizon Media, MPG/Media Contacts Macy’s, Campbell’s Soup Company, Revlon, Target, Glam Media, Undertone Networks, Time Inc. & Hearst Digital• Highly adaptable to fast pace and ever-changing environments

Supervise strategy development, implementation and maintenance of media plans from inception to completionManage and grow day-to-day relationship with client team to become their single most trusted resource for Digital Media Marketplace information Ability to evaluate, negotiate, purchase and plan Internet media on various pricing models and strategiesDirect workflow on assigned account and manage a team of Media Planners and BuyersResponsible for facilitating and motivating each team member's development, bi-yearly reviews and goal settingManage and foster all high level budgets with both client and internal team on an ongoing basis Analyzes short and long term financial implications of client's business as well as succeeded in increasing and stabilizing revenue Work closely with traditional planning teams to create strategic communications plans Manage buy stewardship, analyze campaigns, and recommend strategic and tactical changes to maximize campaign performanceExecute campaigns across multiple platforms: CPA, awareness, mobile, viral, user-generated content, videoClient: AT&T; Wired Division, directly manage online media budgets annually

London, London, Gb

Work (in house) with creative agency to develop cohesive planning direction across all advertising components (RTCRM, A Wunderman Brand

London, London, Gb

London, London, Gb

London, London, Gb

London, London, Gb

Bs, Technical And Scientific Communications

Education record