Katie Hamlin Email & Phone Number

•Serve as OHS' social media primary contact, planning and creating relevant and compelling social media content in alignment with the strategy and brand. • Seek out and collect stories and assets that demonstrate impact at Portland and Salem campuses, across the state, and beyond.• Plan, capture, and edit video and photography for use across platforms, managing assets, and contributing to the multimedia library.

Portland, Oregon, United States

• Produce and manage all creative content for OHS social media platforms and engage an audience of 195,000 and growing. • Create a digital strategy that includes a detailed social media calendar, social media content bank and website content calendar. • Develop digital strategy for online fundraising campaigns including the Betty White Challenge that raised more than $12,000 in one week. • Explore inventive ways to promote adoptable animals, fundraising and community events and educational content to further the mission of creating a More Humane Society. Including, creating video content of shelter animals for community members to get a better idea of the animal's personality.• Execute a multi-faceted website communications plan, which includes website administration, SEO and keyword management and digital content development. • Collaborate with various OHS departments to create digital content, communicate the mission to our supporters and improve the donor experience.

Remote

• Curate, implement, manage all creative content and act as a community manager to strengthen the social media communities, enhance the brand, create awareness and drive demand.• Develop the social media content calendar to reflect seasonality of the business, support the brand, drive awareness for charitable campaigns and to continually increase daily post engagement (ex: from 200 to 800 followers a day and growing)

Remote

• Drive sales and conversion for all pets, toys/games and children's products through product content creation and optimization.• Manage internal and external relationships with key partners to gather product information in a deadline-driven environment.• Efficiently edit and optimize product descriptions to drive online sales for more than 7,000 products.• Obtain and determine image presentation to represent product thoroughly and accurately.• Partner with Marketing Department teams to implement SEO best practices.

Remote

• Managed projects from inception to delivery, including scoping, resource allocation and collaboration; maintain and adhere to project schedules and timelines, and participate in frequent and thorough quality, stakeholder, and risk management assessments.• Facilitated relationships with vendors and all members of the localization team.

Portland, Oregon

• Managed all special event and fundraising promotion and campaigns to increase event awareness and drive donations. • Implemented social media strategy by means of updating, writing and creating social media content to maintain a consistent web-presence and successfully reach the ALS community.•Collaborated with Director of Donor Engagement to develop annual print and digital campaign communications materials to implement successful fundraising initiatives. • Created and distributed print and digital marketing collateral to support the Care Services program and further promote the ALS Association mission.

Portland, Oregon Area

• Created and managed all social media content and paid social media campaigns to increase impressions, reach, click-through-rate and drive brand awareness and sales.• Coordinated all phases of the production process, including but not limited to public relations, graphic design, video production, print marketing production and vendor relations.

Pullman, Washington

• Authored engaging and informative print and digital marketing materials to support university constituents, student recruitment and local media partners.• Managed engaging social media campaigns and created a developed brand voice, growing weekly engagement from 500 to 3,000 followers.• Owned the marketing collateral schedule and managed the center marketing budget to a healthy profit margin.

Wilsonville, Oregon

• Developed, managed and executed a multi-faceted communications plan, which included advertising, public relations, social media, website development, SEO and a blog component.• Served as project manager, content creator and performer of website maintenance.

Eugene, Oregon Area

• Brainstormed creative content concepts, developed project outlines and executed original content creation (photo, video, graphic, written) in collaboration with the VP of Business Development.• Managed relationships with social media communities by responding to and engaging with customers at scale.

Eugene, Oregon Area

•Edited various department web pages for the Lane County website to ensure that each page contained proper grammar, concise sentence structure, and helpful information to maximize web-presence reach and website user satisfaction. •Successfully summarized complex information on the website department main pages, FAQ pages, and informational pages. Monitored and replaced broken web links on existing web pages to maintain a professional web presence. •Communicated with various department supervisors in regards to desired edits for their department web pages, inquiries, and current web page drafts.

Eugene, Oregon

• Compiled and contributed many additions to the magazine’s weekly dining, entrepreneurial, and local columns while meeting every specified deadline.• Conducted and facilitated personable and professional interviews to encourage authentic storytelling and high quality narratives.

Eugene, Oregon

• Researched, developed, and published weekly content for the A Family for Every Child blog, inspiring seasonal family activities and increasing public awareness surrounding adoption and foster care.

Springfield, Oregon

• Delivered excellent customer service, utilized database software for scheduling and check-out, and assisted in the coordination of facility hosted events in order to best aid the objectives of my supervisor.

Eugene, Oregon

• Wrote weekly blog posts on topics regarding student life.• Assisted in developing and pitching blog post ideas each week.

Bend, Oregon

• Fact-checked, edited, produced and managed “The Source Weekly Breakfast and Lunch Guide” throughnetworking, coordinated research, and thoughtful interpersonal skills.• Developed and produced regular “Out of Town” event guides to present in each issue.

Eugene, Oregon

Worked on covering various events such as the "Annie Sprinkle: Eco Sex" lecture held at the University of Oregon.

Bend, Oregon, United States

Wrote feature stories, hard news stories and event stories for the Central Oregon Community College student newspaper