Katie Sheldon Email & Phone Number

Paris, Ile De France, Fr

Account lead for Pfizer Oncology•Mevrometostat (prostate cancer)•Sasanlimab (bladder cancer)•HemOnc Franchise•Braftovi/Mektovi (colorectal cancer)

New York, Ny, Us

Account lead for the BBDO health team (consumer)•Lumakras (Amgen)•Botox Cosmetic (Abbvie)•Shield (Guardant)•Mako SmartRobotics (Stryker)•Boehringer Ingelheim corporate

New York, Ny, Us

•Led the launch of the new FDA-approved indication for endometrial carcinoma for KEYTRUDA+LENVIMA

New York, Ny, Us

•Led creation of tactical plans and project briefs with an eye on market dynamics, brand strategy and objectives, and innovation•Established annual budgets and staffing plans to support client and agency needs•Monitored monthly financial forecasts to ensure the achievement of financial targets and milestones•Led the launches of the new FDA-approved indications for 2L esophageal carcinoma, 1L MSI-H/dMMR colorectal cancer, 2L classical Hodgkin lymphoma, 1L esophageal carcinoma, and 1L gastric cancer

New York, Ny, Us

•Looked for opportunities to lead the focus on creative excellence driven by data insights •Ensured I was always abreast of experience and digital practice and standards•Constantly upskilled my talents in the areas of digital innovation and experience•Established myself as the main client contact and forge a good working relationship with regular live communication•Organized and led new client onboardings•Fostered a learning culture that motivates and cultivates junior staff to contribute to team and brand success•Improved presentation skills with internal team and clients •Led the launch of the new FDA-approved indication for 2L hepatocellular carcinoma

New York, Ny, Us

•Led yearly tactical planning and scope of work development•Managed quarterly scope change orders•Motivated and managed my direct report by building clear and time-bound development plans, providing regular feedback, ensuring application, championing his growth, and addressing any performance concerns in a timely manner•Joined and actively participated in the agency Culture Club•Learned how to have tough and uncomfortable conversations internally and with clients•Led the launch of the new FDA-approved indication for 3L gastric cancer

New York, Ny, Us

•Managed five US/Global accounts (indications) for Merck’s immunotherapy drug KEYTRUDA® independently on a day-to-day basis with responsibility for ensuring that projects are completed on-time and on-budget (both hourly and OOPs). Projects include iPads, details aids, websites, emails, banner ads, journal ads, letters, and convention panels—all targeted to healthcare professionals.•Assisted with multi-tumor projects, which requires communicating with several internal and client teams simultaneously •Oversaw the pro bono accounts at the agency •Led several weekly client status meetings and internal project start-up meetings •Managed projects from start to finish, starting with developing creative briefs to receiving regulatory approval to production and ending with the completion of jobs and submission of promotional materials to the Office of Prescription Drug Promotion•Maintained regular client contact, ensuring that the client is updated and briefed on all relevant account activity, including recording and summarizing all client contacts, decisions, and approvals and producing accurate and timely status reports•Communicated direction and client feedback to creative staff clearly and concisely•Worked with project management team to develop estimates and timelines•Led the launch of the new FDA-approved indication for 2L MSI-H/dMMR solid tumors, which required immediately updating all promotional materials to reflect the new prescribing information

Leverkusen, North Rhine-Westphalia, De

•Planned and executed projects, such as free standing inserts, print ads, email blasts, online/mobile coupons, on-shelf promotions, and instant redeemable coupons for all assigned brands, including Alka-Seltzer®, Alka-Seltzer® Plus, Bayer® Aspirin, Bayer® Pro Ultra Omega-3, Coppertone®, Dr. Scholl’s®, Flintstones™ Vitamins, Phillips’®, and divisional promotions•Led the consumer promotion portion of the Bayer® Pro Ultra Omega-3 launch to ensure consistent and effective messaging, which included free standing inserts, on-shelf promotions, and a cross-ruff coupon in Bayer® Aspirin•Managed a $13 million consumer promotion marketing budget across three brands to adhere to budget targets•Facilitated all legal, medical, and regulatory approvals for both personal and team members’ projects to assure healthcare law compliance•Provided analytical support and offer analysis for all brands, enabling the Integrated Marketing Services team to make more informed decisions regarding coupon offers•Collaborated with various activation agencies for concept development and approvals

Little Falls, Nj, Us

•Interacted with executives on a daily basis on a variety of issues involving financial reporting, tax reporting, marketing strategies, and regulatory matters•Worked alongside the VP of Marketing Development to re-position the market strategy of SportSense®, including message and package testing•Observed three consumer focus groups for SportSense® and participated in discussions to understand market needs•Communicated the economic benefits of using custom fit face masks by writing a 40-page report for hospitals, clinics, healthcare professionals, and government officials •Partnered with the tax department to complete the Foreign Tax Report and State Income Tax spreadsheets•Assisted with specific projects in the accounting and tax departments including monthly corporate consolidations, quarterly filings with the SEC, account analyses, employee expense reports, and foreign and state income tax reporting

Master Of Business Administration (Mba), Marketing

Bachelor Of Business Administration (Bba), Marketing And Management