Katie Shutt Email & Phone Number

New York, NY, US

Clients include: Thomas' Breakfast, Hefty, Reynolds

New York, NY, US

• Specialized in creating and bringing brand stories to life as a member of Ogilvy Experiential. Roles and responsibilities include:
• Develop and produce various scale brand activations from conceptualization to execution
• Manage multiple program timelines, key date deliverables and budgets simultaneously
• Work closely and effectively with IMC teams in a fast-paced environment
• Handle daily communication and develop strong relationships with internal teams, clients and vendor partners
• Resource various program assets

New York, NY, US

• Roles and responsibilities included:
• Building foundation of knowledge of agency processes and client’s business
• Creating, tracking and managing program budgeting and finances
• Engaging with Integrated Marketing Campaign teams to oversee project management and effectively communicate status to keep team fully informed at all times
• Developing and implementing Standard Operations and Procedure and Program Training Manuals and Recaps
• Training, managing and overseeing Team Leads and Brand Ambassadors both on-site and off-site

Chicago, IL, US

• Provided outstanding service at a revolutionary, personalized mid to high-end retailer.Roles and responsibilities included:
• Independently self-sourced, prospected, grew and managed book of business to hit monthly sales goals
• “Warm” called marketing leads to convert to transacting clientele
• Maintained client relationships to gain trust and build business
• Conducted in-person and online sales appointments
• Cross-sold clients to all three areas of business: ready to wear, trunkservice, and custom clothing

• Event Coordinator at an event production company known for its success pioneering the experiential entertainment industry within the following domains: Brand Development
• Developed a participant website audit for Warrior Dash and presented to marketing department leads, of which findings were implemented within the next season
• Engaged in market research among competitors to improve American Beer Classic
• Researched and compiled local summer festivals in Chicago to promote premier event
• Contacted, confirmed, and sent out promotional materials and signage to over 150 stores to promote 4 separate brands
• Performed outreach and achieved inclusion in 125 event calendars to promote 5 separate brandsDigital Communication

Chicago, IL, US

• Awarded top media placement and top impression value award
• Built targeted media lists based on industry specific research
• Composed customized pitches for multiple clients and conducted media outreach and follow-up
• Performed daily industry news monitoring and internal reporting
• Created and executed creative content via social media to develop client’s brands and engage consumers

Master Of Science - Ms, Integrated Marketing Communication

Bachelor Of Arts (B.A.), Strategic Communication

Accademia Italiana Florence - Study Abroad, Minor: Design

Education record