Katie Silva Email & Phone Number

Reno, NV, US

Reno, NV, US

• Plans, develops, and coordinates the execution of integrated, multi-tactical interactive marketing programs responsible for producing new customer acquisition, retention of existing customers, and revenue growth in the.
• Develops and execute a clearly-defined social media plan for all properties and venues that supports marketing initiatives while increasing exposure and driving business to websites
• Public Relations representative for the resort
• Manages all online and traditional advertising
• Responsible for development of all corporate websites
• Editor-in-Chief of Link Magazine

Reno, NV, US

• Responsible for developing e-marketing strategies and processes, managing relationships with outside vendors, and identifying new online opportunities.
• Develop and manage the implementation of online marketing initiatives and customer relationship marketing programs.
• Write optimized web and mobile content for hotel, casino, meetings, weddings, spa, nightclub and restaurants.
• Develop and design email newsletters and offers for hotels, casinos, spa, nightclub and restaurants.
• Create and execute annual social media plans and promotions for all venues.
• Manage all online advertising including pay-per-click ads.

San Diego, CA, US

• Managed and developed digital content for various lifestyle and travel segments on SanDiego.org and SeeYouInSanDiego.com.
• Planned, managed and executed e-mail content calendar for all Bureau e-mail newsletters and communications.
• Served as a liaison to support interactive content needed for marketing, sales, services and communications teams as it related to Web development initiatives.
• Attended San Diego events to generate live social media posts and interactions.
• Developed training programs and trained Bureau members and staff on content management systems, MemberNet, and social media sites.
• Created and implemented social media strategies and grew a Facebook audience of over 100,000 fans and Twitter audience of over 8,000 followers within 15 months. Unpaid promotions and posts generated more than 300,000.

La Jolla, CA, US

• Created website content for La Jolla Beach & Tennis Club, The Marine Room Restaurant, La Jolla Shores Hotel, and The Shores Restaurant.
• Coordinated all online advertisements for La Jolla Beach & Tennis Club Inc.
• Created email blasts for monthly newsletters and special events.
• Wrote press releases and pitched stories to relevant news outlets.
• Attended meetings and was the main point of contact for all internet-related opportunities.
• Performed weekly evaluations of company's Pay-Per-Click campaigns (Google and Yahoo), keyword status, and created reports used for board meetings.

• Composed press releases, online weekly newsletters, monthly media calendars, email blasts, and ad copy for local and regional newspapers, and worked directly with media on public relations needs.
• Created and maintained company social media pages.
• Pitched stories to San Diego news stations and managed media events and interviews.
• Booked local, regional, and national bands for the venue and worked directly with talent, management, and outside promoters in creating club events.
• Hired and supervised company street team in charge of distributing all promotional material for the venue.
• Collaborated with designers to create company business cards, ads, flyers, logos, and menus.

San Diego, CA, US

• Developed new division for specialized professionals within a successful healthcare recruiting business.
• Recruited new candidates, negotiated and created contracts between clients and hospitals.
• Launched nation-wide initiative to expand the company’s web presence.
• Wrote press releases to promote the company’s new television show.