Empathetic AI™ made by and for the community.

THE BIG GOOD incubator and consulting services are a commitment to a cause bigger than ourselves. We find purpose in helping everyday people succeed in making a much-needed change in our world.We are strategic and creative people who like to build engaging products that support direct services.We know authentic communications change hearts and minds. So, we invite you to read our story on our website or the posts on our profile to learn more. Let's talk—schedule time with katie @ the big good dot net.CURRENT PROJECTHumma.AI: We're building an exciting new system: Empathetic AI™, made for and by the community. It's coming soon! Active: Rebranding PopStack.ai to Hubs.is, and supporting messaging and UX.PARTNER PROJECTS+ ML (machine learning) strategy for shopping CX (customer experience) for a large eCommerce brand (private).+ USA for UNHCR (UN Refugee Agency): website redesign, analytics, testing, and optimization, plus SEO to drive donations and gifts (fundraising).+ Liberty Hill Foundation, base building plan to strategically reposition the organization to new local audiences and drive growth to support CBOs.+ Calvert Foundation, Local impact investment digital strategy, media planning & analytics; drive segment growth and community awareness with a focus on a single tool, an impact investing platform to support marginalized small business owners in Minnesota and Denver. + Smart Tech Challenges Foundation produced and led digital strategy and execution to support an earned media campaign, including a significant survey of gun owner behavior and beliefs across the United States shared with President Obama.+ Southern California Edison(Functioned as the Digital Strategy Officer for Quigley-Simpson through a contract with PROVE.it)-- "Next best offer" engine (primarily email, website, and customer service driven; as part of 360 a program) consultation for marketing and analytics to drive legacy and new program adoption.

I oversaw Galvanize USA’s digital campaign strategy and activities, including paid acquisition and persuasion campaigns. I was responsible for developing a comprehensive campaign strategy that led to scalable impact to build a broader base for progress. I supervised the Director of Programming, the Senior Manager of Digital Engagement (who manages our Database Architect), and our Community Care Specialist (who manages our Volunteer Coordinator). I enjoyed working with this excellent team to build a solid foundation of the Galvanize USA-owned audience, programming, tech, and data infrastructure for Galvanize USA to run message testing campaigns.

Advancement Project California is a multi-racial, multi-generational racial justice organization with research, advocacy, and policy expertise. I served on the leadership team.+ We launched RACECOUNTS.org, an initiative ranking racial disparities in California's 58 counties and over 300 cities in seven areas, including democracy, economic opportunity, safety, justice, access to health care, healthy built environments, education, and housing. We earned coverage by the New York Times, LA Times, Atlantic Magazine's City Lab, Daily News, CBS, NPR radio stations, and more local media within California.+ I managed a Communications Manager, a Digital Associate, and seven vendors who helped us edit, design, and produce reports, websites, multimedia, advertising, etc.+ We were in the last stages of a long-term process to reposition the organization within California's social justice and equity reform ecosystem, from upgraded messaging and identity and media relationship building to multimedia production and digital organizing. + I led the communications for the Equity Alliance for LA's Kids. This campaign, powered by an alliance of organizations, successfully advocated for the unanimous adoption of Equity is Justice 2.0, a resolution that will allocate $700 million for the highest-need students and schools within the Los Angeles Unified School District (LAUSD).+ I envisioned and led the development of a backend Digital IT system to support website design and production, including a new API blueprint process to drive smooth data visualizations. + I oversaw vendors that helped us build our websites and digital tools.+ I supported a cross-programmatic team to secure funding. I led the process of designing, developing, and launching WeBudgetLA.org, a first-of-its-kind bilingual website to better inform parents, caregivers, students, and community advocates about the LAUSD budget.+ I led the strategic communications for our COVID-19 rapid response campaigns.

I led digital strategy with a team of experts in political, media, and campaign strategy. This mighty boutique consulting firm uses a variety of tactics to help clients achieve a legacy of positive change. My practice focused on engagement across touchpoints, including organizational and campaign websites, email, social media, highly targeted advertising across platforms and publishers, search engine optimization, and innovative user experiences. We organized the team, which created an interactive storytelling map for the City of Los Angeles Vision Zero initiative to record traffic deaths on our streets as a part of an international campaign to reduce fatal collisions to zero by the year 2025. KEY CLIENTS+ The California Endowment+ NARAL Pro-Choice America+ Common Sense Media+ Teach for America+ Californians for Water Security+ Vision Zero (City of Los Angeles)

Revitalized underperforming digital communications, gaining buy-in from executive leadership to increase the budget, refocus efforts, and build a team for the ACLU National. I served on the National Communications leadership team. This work was the beginning of the ACLU National (ACLU.org) becoming the digital power it is today. When we started, we had less than 45K followers on Twitter and Facebook. We earned growth in the hundreds of thousands. I provided strategic, operational, and budget oversight to a seven-person team (Website Project Manager, Website Content Publisher, Multimedia Strategist, Digital Media Graphic Designer, Web Data Analyst, and Social Media Coordinator. ) and coordinated with our Affiliate Support and Advocacy, and Washington Legislative Office groups as well as over 50 affiliates across the nation. Led the digital campaign to end the Defense of Marriage Act (DOMA) for the organization. We produced content and multimedia programs, including rapid response, online resources, videos, and map-and timeline-rich infographics.Envisioned the data-driven TheUncovery.org, which helped to change state policy.I led digital campaigns for the 2012 election, including the successful ACLU Liberty Watch product and campaign, which ranked candidates on their positions related to the Constitution and their take on civil liberties.I led the program that increased email acquisitions by 20 percent. Website traffic increased over 60 percent, blog traffic by 130 percent, and social media engagement by 290 percent.Collaborated with the technology team to produce back-end support systems.Managed external digital media agencies that support SEO consultation, website design, social media application development, and targeted media buys.Developed a first-ever data analytics program providing weekly Key Performance Indicator (KPI) reports to leadership, enabling baseline understandings, goal establishment, and attainment.

Produced strategy and oversaw the operations; oversaw the team which launched the new media unit for Playboy TV, www.PlayboyTV.com, which quickly became an effective online presence for Playboy with over 40M YouTube views and over 800K Facebook fans. Also: Built the first-ever TV-focused email operation; prospects are driven into a conversion funnel with various forms of content; email acquisition that is geo-targeted, interest-based with local MSO (cable, satellite, ISP providers) message promotion; increasing household reach.

Produced strategy and oversaw online subscription websites; focus on lead and customer acquisition and retention. Worked with the IT/web development, analytics and creative teams to re-tool a first generation "next best offer" engine and repositioned to prospects and customers the product mix (value proposition) for this $20M+ business. The short-term goal was incremental revenue growth by increasing lifetime customer value, which we achieved in our behavioral marketing program. The long-term goal was to build an RCT (randomized controlled testing and survey) infrastructure and business model for future revenue growth. These programs helped find the company over $2M in revenue with a high profit margin in 2006 and doubled that number in 2007.

Strategic consulting, marketing, communications and business development with a focus on start up digital media companies, nonprofit and social enterprises. Notable AchievementsWrote a business strategy for one of the largest live video chat products in the world. Think OnlyFans where the actor has incentive and tools to make money and build a customer base. Attained by a client who operated an online rental site, in response to innovative models such as Netflix. I helped them redesign the core rental site. We got a cover story with Wired Magazine, re-launched their affiliate site, brokered one of their largest white label deals, generated a ton of buzz within their industry and they won back-to-back Awards for Best Retail Website of the year. Attained by a large digital media trade show. I oversaw the marketing of the entire show and produced a whole new series of seminars, secured top notch experts to speak and developed from scratch new educational forums for the industry. It was also the first time this international renowned trade show partnered with Juniper Research, who sent the lead researcher to deliver an exclusive keynote presentation discussing the state of marketing content via mobile phones (U.S. vs. Internationally).Built a consulting business around 3ob.com, and have since sold it.

Produced strategy and oversaw the redesign of their key websites and leveraged their network with the goal to increase advertising revenues. This included a completely new media kit and advertising rate cards. I oversaw marketing and sales for the online division and within one year increased ad sales over 90% with the same amount of traffic. Phase two was traffic building. I then moved my attention to overall marketing and communications and launched the official Media Network "In Print, In Person and Online" which included two magazines, three tradeshows and networks of sites. The goal here was to encourage integrated advertising sales, which we achieved with the first ever cross divisional contracts of their largest client brand.

Managed the brand and worked with an amazing development group to build, at the time, a cutting-edge award winning streaming video broadband subscription website (the site has since changed). Managed the marketing and operations of our affiliate program including promotional tools such as email, tours, banners, incentives and program / payout options. Plus, I worked with the TV group to coordinate cross promotions. Oversaw the marketing of our brands at key trade shows. Also cultivated premium partnerships with powerful brands such as iFILM.com.

Managed the work flow for three of the top sales reps and ended up managing integrated advertising programs. I was responsible for LAWeekly.com advertising / sales, promotions, newsletter / email, special topic spin-off sites and internet trade events.

Managed the marketing office administration for this large organic tangible goods company and acted as sole marketing assistant to the VP of Marketing and 5-7 brand managers which included coordinating the launch of their first B2C ECOM website and in-store B2B training programs with national sales reps.